CleverTap has snapped up rehook.ai, a startup fresh out of Y Combinator, in a move that expands its capabilities in the promotions and rewards space. rehook.ai brings to the table a flexible platform for automating discounts, coupons, loyalty rewards, gamification, and referral campaigns—essentially giving businesses more control over how they incentivize users.
With this acquisition, CleverTap is aiming to round out its offering by tightly weaving together analytics, engagement, and promotional tools into one seamless system. It’s a step towards helping brands not just understand their users, but also respond to them more effectively, in real time.
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CleverTap, known for helping brands engage users at every step of the customer journey, says this new addition will enable companies to design smarter promotional campaigns that are both timely and personalized. That means better targeting, higher conversions, and a stronger connection between brands and their users.
The company already supports over 2,000 brands—think names like Domino’s, Decathlon, Emirates NBD, Jio, Puma, Swiggy, and AirAsia—helping them craft more meaningful interactions with their customers. Behind the scenes, its engine runs on TesseractDB, a database built specifically to handle the scale and speed of customer engagement.
CleverTap is headquartered in San Francisco but has a wide global footprint, with teams in cities including London, Dubai, Mumbai, Singapore, and Jakarta.
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A Word from the Team
Anand Jain, CleverTap’s Co-founder and Chief Product Officer, shared his enthusiasm about the deal: “Bringing rehook.ai into our ecosystem opens up a new world of possibilities. It sharpens our ability to deliver retention strategies with precision, whether you’re in gaming, retail, or financial services. It’s about helping brands do more, faster, and with better results.”
By plugging rehook.ai’s real-time promotional intelligence into CleverTap’s broader platform, the company hopes to give brands the tools they need to meet users where they are—with the right message, at just the right moment.
