Broadway, a fast-growing social commerce startup focused on helping D2C brands bridge the gap between online and offline retail, has secured a strategic investment from Gruhas, the investment firm led by Nikhil Kamath and Abhijeet Pai. While the financial details remain undisclosed, the deal marks a significant step in Broadway’s mission to revolutionize omnichannel retail.
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Launched in March 2023 by Vivek Biyani, Rana Daggubati, Anuj Kejriwal, and Apurva Salarpuria, Broadway positions itself as a next-generation retail platform designed to make the transition from e-commerce to physical stores effortless for D2C brands. Its “super stores” serve as experiential spaces where customers can interact with brands beyond just browsing products online.
“This collaboration is a game-changer for emerging brands looking to scale. With Gruhas’ backing, we’re not just expanding our footprint but redefining how brands engage with customers in an omnichannel world,” said Vivek Biyani.
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Broadway calls itself “A Theatre for Brands,” offering consumers an immersive shopping experience that allows them to see, feel, and engage with products in a way that traditional e-commerce cannot replicate. The company launched its first store in Delhi inside a major mall last year, followed by a second location in Hyderabad, which currently showcases products from over 200 D2C startups. These include popular names like CosRX, Minimalist, The Good Bug, Cosmix, Rareism, and Mokobara.
What sets Broadway apart is its interactive approach to retail. The stores don’t just sell products—they create an experience. Customers can explore dedicated sections like a sneaker studio, a longevity clinic, a nail bar, a pet spa, event stages, and even food & beverage zones, turning shopping into an engaging and dynamic affair.
With plans to expand into Mumbai, Gurugram, and Pune, Broadway is betting big on the future of experiential retail, aiming to create a seamless connection between digital-first brands and the physical world.
