Better Nutrition, a biofortified food brand that gained recognition on Shark Tank India, has secured ₹10 crore in a fresh funding round. The investment came from family offices, HNIs, and angel investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, and others.
The round also saw backing from Aclr8.vc, a venture capital fund co-led by Apurva Chamaria (Google), Karan Jindal (Meta), Arjun Vaidya (V3 Ventures), and Akshay Ghulati (Shiprocket).
A Mission to Fight Nutrient Deficiency in India
Founded under Greenday, Better Nutrition is tackling one of India’s biggest but least discussed health issues: ‘hidden hunger’—nutrient deficiencies that persist despite a full diet. The startup produces biofortified grains naturally rich in zinc, iron, protein, and calcium, offering a simple way to boost health without major dietary changes.
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Based in Lucknow, the company works with over 15,000 farmers, ensuring access to nutrient-dense grains for Indian households.
Explosive Growth After Shark Tank India
Since its Shark Tank India appearance, Better Nutrition has seen a 5X revenue jump, a 10X spike in website traffic, and 25,000+ orders fulfilled. The brand has also expanded aggressively across quick commerce platforms, partnering with Blinkit, Zepto, Swiggy Instamart, and BigBasket.
What Investors Are Saying
Namita Thapar (Emcure Pharmaceuticals & Shark Tank India investor):
“Hidden hunger is a silent crisis, and Better Nutrition is addressing it with real impact. They are not only solving a pressing health issue but also building a financially sustainable business that makes a meaningful difference in people’s lives.”
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Shantanu Deshpande (Founder & CEO, Bombay Shaving Company & The BarberShop Fund):
“Better Nutrition isn’t just a business—it’s a movement. Their clarity in scaling biofortification and reshaping everyday nutrition makes them a company worth investing in, both financially and as a force for change.”
What’s Next for Better Nutrition?
The fresh capital will help the company expand its reach, increase production capacity, and continue driving awareness about biofortified foods. With an increasing focus on nutrition-led health solutions, Better Nutrition is on a mission to become a household name in India’s food industry.
