Fine jewellery startup GIVA has secured ₹530 crore (~$63 million) in fresh funding, with Creaegis leading the round and returning investors Premji Invest, Epiq Capital, and Edelweiss Discovery Fund also participating.
The Bengaluru-based brand plans to use the capital to deepen its offline and online presence, strengthen its tech stack, and double down on its fast-growing lab-grown diamond segment — a category gaining serious traction among sustainability-conscious shoppers in India and abroad.
Started in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA originally entered the market with silver jewellery but has since expanded into 14K and 18K gold collections and a dedicated range of lab-created diamonds. Over the last few years, the brand has rapidly built a retail network of over 240 stores across the country and now aims to add another 145–150 outlets by the end of the year, especially targeting Tier-II cities where demand for affordable luxury is on the rise.
Beyond retail, GIVA continues to invest in its digital operations, which remain a powerful engine for both customer acquisition and brand engagement. The company is also working to streamline its supply chain using tech-enabled solutions, with a focus on scaling efficiently while keeping design and quality at the core.
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In a notable leadership update, Aditya Labroo, who has served as GIVA’s Chief Operating Officer, has now been elevated to the role of co-founder, signaling the brand’s evolving vision as it enters a new phase of growth.
By combining aspirational designs, accessible pricing, and a growing retail footprint, GIVA is positioning itself as a major player in India’s fine jewellery market — with lab-grown diamonds set to be a key growth lever going forward.
