Be Clinical, a new-age skincare brand focused on early anti-ageing solutions, has secured ₹2 crore in seed funding. The round was led by Titan Capital, with backing from Aditya Agarwal, the founder of premium brassware label P-Tal.
At the heart of Be Clinical is founder Hemangi Dhir, whose own frustration with ineffective skincare products led her down the path of launching a brand that doesn’t play by the old rules. “Anti-ageing shouldn’t be a footnote—it should be the headline,” Dhir said, speaking about her mission to flip the narrative in India’s skincare industry.
Be Clinical is targeting India’s younger crowd—especially Gen Z and Millennials—who are now looking for more than just pretty packaging. They want skincare that actually does something. Dhir believes today’s consumers are smart, curious, and no longer buying into vague promises. “We’re seeing a clear shift—young Indians want to start their skincare journey early, and they want products that are backed by solid science,” she said.
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The brand’s formulations are positioned as medical-grade and are designed to treat the first signs of ageing—fine lines, dullness, and texture—before they fully set in. Be Clinical combines plant-based ingredients with dermatological research and runs on a direct-to-consumer model, allowing it to stay close to its users.
Looking ahead, Dhir is betting big on in-house manufacturing to bring more control over quality, innovation, and intellectual property. The move will also allow Be Clinical to scale up without compromising on what she calls the “lab-to-face” promise.
For Titan Capital, it wasn’t just the product but the precision of the brand’s strategy that made them invest. “We saw in Hemangi someone who understands today’s skincare user—their insecurities, their aspirations, and most importantly, their demand for transparency,” a spokesperson said.
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With fresh capital in the bank and a clear plan to take on traditional skincare players, Be Clinical is setting its sights on becoming the go-to brand for India’s rising generation of informed beauty buyers.
