Bajaj Consumer Care Limited (BCCL) has made a bold move to strengthen its foothold in India’s natural personal care market by acquiring Vishal Personal Care Pvt. Ltd., the company behind Banjara’s, a well-known skincare brand. This acquisition is a clear indication of BCCL’s intent to expand its presence in the Ayurvedic and herbal segment, particularly in South India, where Banjara’s has built a strong reputation over the years.
The deal, which was approved by BCCL’s board on February 14, 2025, will see the company take full control of Vishal Personal Care in two phases. Initially, BCCL will acquire a 49% stake, followed by the remaining 51%, with the total transaction valued at ₹120 crore and an enterprise value of ₹108.3 crore.
Banjara’s, founded in 1991 in Hyderabad, has become a household name in South India, thanks to its range of natural and herbal products. The brand offers everything from herbal face packs and aloe vera gels to hair care powders and shampoos, all formulated with a focus on traditional Indian beauty practices. With a presence in over 70,000 retail outlets—including cosmetic stores, supermarkets, and pharmacies—Banjara’s has carved out a niche in the competitive personal care market.
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By bringing Banjara’s into its portfolio, BCCL is not just expanding its product range but also tapping into a well-established distribution network that dominates the South Indian market. The company also has ambitious plans to introduce Banjara’s products to Hindi-speaking regions, which would significantly increase the brand’s reach and consumer base.
Financially, Banjara’s has demonstrated steady growth, with a four-year compound annual growth rate (CAGR) of 14% and annual revenues exceeding ₹50 crore. The company has remained debt-free and maintains strong EBITDA margins, making it a valuable addition to BCCL’s portfolio.
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Beyond India, BCCL also sees potential for Banjara’s in modern trade and international markets, where the demand for herbal and Ayurvedic personal care products is on the rise. Leveraging its existing infrastructure, BCCL aims to scale Banjara’s footprint beyond domestic markets.
Commenting on the acquisition, Jaideep Nandi, Managing Director of Bajaj Consumer Care, stated, “This acquisition is a strategic move to deepen our presence in South India while reinforcing our position in the natural personal care space. Banjara’s aligns perfectly with our vision of offering high-quality, herbal-based products that cater to the evolving needs of Indian consumers.”
With this acquisition, BCCL is positioning itself for significant growth in the personal care industry, blending its expertise with Banjara’s legacy of natural and Ayurvedic beauty solutions.
