The Indian Garage Co. (TIGC), a popular menswear brand, has expanded into Kerala with its new store in Lulu Mall, Kochi. This marks the brand’s third physical retail outlet in India.
“We’re excited to announce the opening of our third store at the iconic Lulu Mall in Kochi, marking our first venture into Kerala,” the brand shared in a LinkedIn post, along with images of the store. The store was inaugurated by Shibu Philips, Director of Shopping Malls, Lulu Group India.
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Key Details of the New Store
Alongside its flagship menswear line, the Kochi store will feature TIGC’s womenswear collection, FreeHand, and its plus-size fashion brand, HardSoda.
After establishing a solid online presence for over a decade, TIGC ventured into offline retail in October. The brand’s first physical store, located on Brigade Road in Bengaluru, spans 3,000 square feet and is situated in one of the city’s busiest shopping areas. Just earlier this month, TIGC opened a second store in Vanasthalipuram, Hyderabad.
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The Company’s Long Term Plans
Looking ahead, the company plans to open 80 to 100 more stores across India in the next three to five years, as noted by Alka Dembla, Head of Retail at TIGC, in a past interview.
Founded in 2012 by Anant Tanted with just four people, TIGC now boasts a workforce of about 400 employees. In FY 2024, the brand achieved a revenue of Rs 400 crore and has set its sights on reaching Rs 600 crore by the end of FY 2025.
