The Souled Store, a Mumbai-based apparel brand, has ambitious plans to significantly expand its physical retail presence in India.
Currently operating 36 exclusive brand outlets, the company aims to scale up to 200 stores by December 2026. It also plans to introduce larger-format stores as part of its growth strategy.
Cofounder Explains his Vision
“All 36 of our stores have been profitable from the very first month,” said Harsh Lal, co-founder of The Souled Store, in a report by India Retailing. “We’re on track to launch 25 more stores in the next three months, reaching a total of 60 by the end of this fiscal year. By December 2025, we’re targeting 120 stores, and by the following year, we’re confident we’ll hit the 200-store mark. With a clear focus and effective execution, this goal is both realistic and achievable.”
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Currently, the brand’s stores range between 1,300 and 1,400 square feet. However, The Souled Store is now planning to open larger outlets, ranging from 2,000 to 3,000 square feet, to provide a more immersive shopping experience. The company is also working toward establishing flagship stores in major metro cities, with sizes ranging from 5,000 to 10,000 square feet, to boost visibility and customer engagement.
The Souled Store is Actively Exploring High-Street Locations
While most of its existing stores are located in malls, The Souled Store is actively exploring high-street locations to accommodate its larger store formats. Additionally, the company plans to expand its footprint in central and eastern India, regions where its presence is currently limited.
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With these strategic moves, The Souled Store is poised to strengthen its position in India’s retail landscape and connect with a broader audience.
