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The Body Shop India Ramps Up Sustainability, Refill Stations, and Store Count in a Push Toward One Thousand One Hundred Crore Rupees in Five Years

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The Body Shop India has set an ambitious target for its next five years, aiming to double its retail footprint and reach revenue of about one thousand one hundred crore rupees. The company revealed this plan as it approaches its fiftieth global anniversary, marking a new phase of growth for the ethical beauty brand.

In India, The Body Shop has steadily built a loyal consumer base that values clean ingredients, fair trade sourcing, and cruelty free products. The leadership team believes this is the right moment to scale up. The brand intends to open numerous new stores across metros and tier two cities, strengthen its online presence, and deepen its focus on omnichannel convenience. Its goal is to make the brand more accessible to younger shoppers while also keeping long time customers engaged.

The current strategy places strong emphasis on store experience. Newer outlets feature warm lighting, recycled materials, and community centric storytelling that highlights the brand’s activist roots. Executives say that stores are still the heart of the business in India because customers enjoy trying products, learning about ingredients, and speaking with trained consultants.

The company also plans to expand its refill stations, which have received positive consumer feedback. These stations encourage shoppers to reuse bottles and reduce plastic waste, reinforcing the brand’s sustainability commitments.

Founded in 1976 in Brighton by Anita Roddick, The Body Shop remains one of the most recognised champions of purpose led beauty. As the Indian market continues to grow, the company is confident that its mix of ethically sourced products, strong brand trust, and a rapidly expanding retail network will help it reach its next milestone.

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