Swiggy has stepped into the B2B space with a new platform called ‘Assure,’ designed to supply kitchen essentials directly to restaurants. This move puts it head-to-head with Zomato’s Hyperpure, which operates in the same space.
The company has rolled out dedicated apps for Assure, available on both Google Play Store and Apple’s App Store, branded as Assure and Resto Assure. While the app quietly launched back in September last year, it’s now gaining attention as more food businesses start using it.
According to its Play Store listing, the app enables hotels, restaurants, and catering services to source fresh, locally procured ingredients. Users can order a variety of products including vegetables, fruits, dairy items, oils, pulses, rice, flour, and even imported goods.
Continue Exploring: The End of a Retail Era: Neville Noronha Checks Out, Anshul Asawa Checks In
Deliveries are handled by Scootsy Logistics Private Limited, which is a Swiggy-owned company operating the Assure platform. The app’s terms mention that Scootsy has full control over product listings and pricing, and reserves the right to adjust prices without notifying merchants in advance.
Continue Exploring: NONSTOP launches first flagship store in Mumbai, offering mobility and wellness solutions
This latest venture by Swiggy signals a strong push into the restaurant supply chain, directly challenging Zomato’s established presence in the sector.
