Global luxury crystal brand Swarovski has unveiled its second-largest store in India at Pacific Mall, Tagore Garden, New Delhi, marking another major retail expansion in the country.
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Announcing the launch on LinkedIn, Tanveer Kaur, Distribution and Real Estate Manager – South Asia at Swarovski, shared images of the store and wrote, “Super proud to announce the launch of Swarovski Wonderlux Store at Pacific Mall, Tagore Garden, New Delhi.”
A Glimpse Into Swarovski’s Wonderlux Concept
The new Delhi store follows the brand’s signature Wonderlux design, featuring a striking purple theme and octagonal displays along the perimeter. Each display highlights an exquisite collection of earrings, necklaces, and bracelets, showcasing Swarovski’s craftsmanship.
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This opening comes just months after Swarovski launched its largest store in India at Ambience Mall, Gurugram, in December 2024.
Swarovski’s Legacy in India and Beyond
Founded in 1895 in Austria, Swarovski has grown into a global powerhouse, with a presence in over 150 countries and more than 2,400 boutiques worldwide.
The brand first entered India in 2000, setting up a production unit in Pune, and has since expanded its footprint across the country, catering to a growing market for premium crystal jewelry and accessories.
