Subway, the global Quick Service Restaurant (QSR) chain, plans to double its store count in India from 850 to 1,700 over the next 5-6 years, targeting both metro and non-metro cities.
India is an important market for us – CEO, Subway
“India is an incredibly important market for Subway. We feel the opportunity here for Subway is greater than in any other market,” John Chidsey, Global CEO of Subway, said while talking to ET Retail. He emphasised that India’s young population and growing economic wealth make it an attractive market.
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Chidsey noted that Indian consumers increasingly prioritise convenience, time, and healthier products, aligning with Subway’s focus on fresh and healthy options. The brand’s success in India can be attributed to its regional customization, which will continue to be a key strategy.
“We have this barbell menu strategy where we have value products on one end, and premium on the other end. So, we have a little bit of something for everybody and it does fit well in tier II and tier III cities from a menu standpoint,” Chidsey explained.
Subway runs 37,000 outlets
Meanwhile, Subway has recently introduced new menu options, including Sub Cravers, Crispers, and Hot and Cheesy Signature Subs. To further capitalise on India’s growth, the chain plans to launch a breakfast menu and test 20-30 new options.
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Globally, Subway operates over 37,000 outlets.
