SocksXpress, formerly known as Balenzia, has unveiled its new brand identity, marking a significant shift to align with India’s evolving retail landscape. The rebranding aims to connect with consumers through a more dynamic and modern approach.
SocksXpress known as Balenzia previously
“Our previous name, Balenzia, represented our early journey, but we felt it was time for a change that would resonate more deeply with our customers and speak directly to the essence of what we offer,” said Rahul Gupta, Founder and Director of SocksXpress. “SocksXpress! is all about clarity, individuality, and self-expression. The name is straightforward, memorable, and captures our goal to be unapologetically all about socks, establishing us as a go-to brand in the category.”
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SocksXpress aims to strengthen its presence in India’s retail market and expand globally. The brand plans to redefine the socks category with vibrant designs, trendy patterns, and collaborative collections. Despite the visual transformation, including updated packaging and digital touchpoints, SocksXpress remains committed to maintaining its quality and dependability.
Rebrand invites customers—both old and new – Founder, SocksXpress
“Our goal is to make this transition as seamless as possible for our loyal customers while introducing SocksXpress! to a broader audience,” Gupta added. “This rebrand celebrates the community we’ve built and invites customers—both old and new—to join us in embracing their unique style.”
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With its refreshed identity, SocksXpress positions itself as a strong contender in India’s retail market, focusing on individuality and modern relevance. The brand’s mission is to dominate the socks category, offering customers an exciting and diverse range of products.
Existing customers can continue to shop online and offline as the transition takes place.
