Infinity Group has stepped into the luxury retail arena with the launch of its new venture, Infinity Timeless, marking its entry into high end watches and jewellery. The company has also secured one of the most sought after partnerships in the industry by becoming an authorized dealer for Rolex, a milestone that instantly places the brand in a premium league.
The new showroom reflects the understated elegance associated with Rolex. Warm lighting, polished surfaces and a meticulous layout create a space designed to highlight craftsmanship rather than overwhelm it. Display cases are positioned with intention, giving each timepiece a sense of importance. The design language signals Infinity Group’s clear commitment to international luxury standards.
The leadership team formally opened the store at a ribbon cutting ceremony, underscoring the significance of the expansion. For Infinity Group, this move represents more than just a diversification of offerings. It marks a step into a segment where trust, reputation and long term relationships matter as much as product selection.
India’s appetite for luxury watches has grown sharply in recent years, driven by rising incomes and a new wave of collectors who view watches as both style statements and investment pieces. Rolex remains one of the strongest names in that space, and availability through authorized channels continues to be limited. Infinity Timeless enters the market at a moment when demand far outpaces supply, which could work in its favour.
The venture also signals Infinity Group’s larger ambition. By aligning with Rolex, the company places itself on a path that could open doors to additional luxury partnerships. For now, the focus is on establishing Infinity Timeless as a trusted destination for customers who want authenticity, expertise and a refined buying experience.
