Rockport, the renowned American footwear brand, is making its way into India through a partnership with Brandman Retail, a company specializing in retail solutions. The brand’s collection will be available for purchase across major e-commerce platforms, including Flipkart, Tata CLiQ Fashion, Tata CLiQ Luxury, Nykaa Fashion, Nykaa Men, Myntra, and Brandman’s official website, covering 19,000 pin codes nationwide.
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With this launch, Brandman Retail aims to carve out a 4–5% share of India’s footwear market. “Rockport’s legacy of craftsmanship and innovation aligns perfectly with our goal of bringing top-tier footwear to Indian consumers,” said Kashika Malhotra, Head of Business Development at Brandman Retail. “We’re excited to introduce a brand that seamlessly blends comfort, performance, and design to the South Asian market.”
The debut collection is tailored for consumers who seek versatile footwear that transitions effortlessly between work, leisure, and travel. Beyond India, this collaboration extends to Sri Lanka, Nepal, and the Maldives, further expanding Rockport’s reach in the region.
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Brandman Retail, established in 2021, specializes in launching and scaling international footwear, apparel, and accessories brands in India. The company represents global names such as New Balance, Saucony, Rockport, G/FORE, and On, managing their retail operations, licensing, and online presence. Currently, Brandman operates 12 exclusive stores, including 11 New Balance outlets, two Sneakrz stores, and a dedicated direct-to-consumer (D2C) platform.
