Fast-growing convenience retail chain New Shop is on an aggressive expansion spree, aiming to double its store count to 600 by the end of this year. The company, known for its tech-driven and asset-light franchise model, is also making bold moves in the acquisitions space, most notably taking over 24Seven stores from Godfrey Phillips India (GPI).
According to co-founder Aastha Almast, nearly 35 of these acquired stores have already been rebranded under the New Shop name and franchised out. The full transition is expected to wrap up by March-end, bringing 100 prime retail locations into New Shop’s fold—an instant expansion boost without the usual time-consuming setup.
Acquisitions, Investments, and a Franchise-First Model
Almast, who likens herself to a retailer who “loves to shop,” says New Shop isn’t stopping with 24Seven—the company is actively scouting for new acquisitions and buyouts to fuel its next growth phase.
Additionally, a fresh round of funding is on the horizon, with plans to bring in strategic investment partners who can help steer the brand’s next stage of expansion, including international markets.
New Shop’s unique franchise model has been key to its rapid growth. The company doesn’t own or operate its stores—instead, entrepreneurs take the reins, investing in store setup and inventory while New Shop provides the brand, technology, partnerships, and operational expertise.
Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market
“Our model works because we put entrepreneurs at the center of store operations, not hired managers,” says Almast. “That’s why Kirana stores are profitable—they’re run by owners who care about the bottom line.”
For those looking to join the network, New Shop offers a turnkey setup—franchisees simply sign up, and the company handles everything from licensing to supplier relationships, ensuring a store can be up and running in just 30 days.
Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad
Beyond Metro Cities: The Big Growth Push
While New Shop has gained traction in metro areas, the company sees its biggest growth coming from Tier 2, Tier 3, and even Tier 4 cities.
Jaipur, for example, saw 12 New Shop stores open in just six months—a sign of strong demand in smaller cities. The brand is also aggressively expanding into highway retail, fuel stations, and railway stations, tapping into India’s booming transit infrastructure.
“Retail is shifting. People need 24/7 convenience not just in big cities, but on highways, in smaller towns, and at transit hubs,” Almast explains. “We are positioning New Shop to be that go-to destination wherever people are on the move.”
With a 600-store target, a growing network of franchisees, and strategic acquisitions fueling momentum, New Shop is cementing its position as India’s leading 24/7 convenience store chain—and now, it’s looking beyond India’s borders for its next big leap.
