Reliance Retail‘s fashion brand AZORTE has expanded by opening 12 new stores in major Indian cities. The brand now has stores in Jaipur, Udaipur, Raipur, Dehradun, Gorakhpur, Ranchi, and two more in Bangalore, targeting fashion-forward consumers.
Bangalore hosts total 5 stores of AZORTE
With these openings, AZORTE now has five stores in Bangalore, marking a big milestone for the brand. This expansion shows AZORTE’s dedication to entering new markets and growing its presence in both current and new cities.
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According to Economic Times, Akhilesh Prasad, CEO of Fashion and Lifestyle at Reliance Retail, said the fashion brand has become a leading premium store format and has seen great success since its 2022 launch.
“We are thrilled about our expansion plans, which will allow us to reach new cities and a broader customer base. The growth we’ve experienced has been remarkable, and our vision for the brand remains focused on delivering exceptional global styles to our customers,” Prasad said.
Reliance Retail plans to expand AZORTE with 250 stores
Further, he added that they are committed to exploring new customer segments and improving the shopping experience to match consumers’ aspirations and lifestyles.
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Launched in September 2022, Reliance Retail’s Azorte entered the premium fashion segment with its first store in Bengaluru. The retail giant plans to open up to 250 Azorte stores in the next two to three years. This ambitious expansion shows Reliance Retail’s commitment to boosting its market presence and offering exceptional shopping experiences across the nation.
Meanwhile, Reliance Retail, part of Reliance Industries Ltd., oversees several fashion and lifestyle brands like Reliance Trends, Avantra by Trends, Azorte, Fashion Factory, and Centro. It also partners with over 50 international brands such as Armani, Burberry, Diesel, Marks & Spencer, and Steve Madden. This variety shows Reliance Retail’s ability to bring global fashion trends to Indian consumers.
