Premium Japanese lingerie brand Wacoal has opened its newest store at DLF Mall of India, Noida, marking a significant milestone in its North India expansion. The 300 sq. ft. outlet is designed to offer an immersive shopping experience with private fitting rooms, intuitive product zoning, digital displays, and trained fit experts to guide customers in selecting the perfect style and size.
“At Wacoal, our focus is on delivering exceptional fit, quality, and a premium shopping journey,” said Pooja Merani, COO, Wacoal India. “This new store strengthens our presence in Delhi-NCR and brings our curated offerings closer to consumers in a prominent mall location.”
The store features an extensive range of products, including the BASICS collection, the newly launched Stellar Collection, Autumn/Winter 2025 (AW ’25) seasonal lines, bridal lingerie, sleepwear, and loungewear. The outlet reflects Wacoal’s commitment to combining style, comfort, and quality in every product, while integrating an engaging retail environment that highlights the brand’s story.
Hirokuni Nagamori, CEO, Wacoal India, emphasized that the brand’s rapid growth in Delhi-NCR is driven by increasing consumer awareness of premium lingerie, proper fit, and curated comfort-first shopping experiences. The company currently operates 18 exclusive stores in India, alongside more than 45 large-format stores and 85 multi-brand outlets across major cities including Mumbai, Bangalore, Kolkata, and Chennai.
Wacoal’s expansion strategy includes leveraging both physical and digital channels to strengthen its omni-channel footprint. The DLF Mall of India store is part of a broader plan to open additional outlets in high-potential North Indian markets, ensuring access to premium lingerie for modern Indian women.
Founded in Japan in 1946, Wacoal entered India in 2015 and has since focused on delivering expertly crafted lingerie that blends style, support, and comfort. With a combination of retail, multi-brand, and online channels, Wacoal continues to meet the evolving needs of women seeking premium, well-fitting intimate wear.
