OreGin, India’s first gin made from the native kinnow fruit, has carved a niche in the country’s growing retail and spirits market.
OreGin carves niche with Punjab’s Kinnow
Produced using kinnows from Punjab’s orchards, OreGin stands out for its natural composition and sustainable sourcing, offering a distinct flavor profile that blends citrus notes with juniper and fresh coriander.
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Reportedly, Punjab Agro, a Punjab Government Undertaking, partnered with OreGin to utilize surplus and undersized kinnows that traditional retail channels often overlooked. Ranbir Singh, CEO of Punjab Agri Export Corporation Ltd said, “OreGin has emerged as both a friend and a partner to Punjab’s farming community. By purchasing smaller-sized kinnows, we provide farmers with a reliable buyer while adding value to the supply chain.”
The handcrafted gin is distilled in copper vessels under the expertise of master distiller Regan Henriques. Henriques, along with OreGin’s Manpreet Singh, has ensured that each batch reflects meticulous craftsmanship, balancing traditional techniques with modern innovation. OreGin is more than a spirit; it embodies transparency and sustainability. Each bottle features a QR code that allows consumers to trace the journey of the kinnow from Punjab’s farms to the distillery in Goa.
Further, the brand’s commitment to ethical sourcing and environmental consciousness resonates with evolving consumer preferences in India’s retail and hospitality sectors.
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Oregon in Goa and Haryana
Currently available in Goa and Haryana, OreGin plans to expand its distribution to other major states across India. This initiative not only enriches the spirits industry but also supports sustainable agriculture, showcasing how the integration of business and community can yield meaningful impact.
