Terractive, a Mumbai-based activewear brand, has raised INR 8 crore in a Pre-Series A funding round led by Fireside Ventures and DeVC (Matrix Partners).
The funding will be used to accelerate fabric development and enhance product innovation, positioning the brand to capitalize on India’s expanding retail and activewear segments.
Ambani launches Terractive in 2023
Founded in 2023 by sisters Raena Ambani and Rahee Ambani-Choksi, Terractive aims to create innovative activewear that combines advanced fabric technology with everyday comfort. The brand’s proprietary fabrics, such as TerraSoft and CoolKnit, are core to its product line.
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“Our goal has always been to create innovative, high-quality apparel that blends comfort and performance, tailored to the needs of the modern Indian. We are thrilled to have Fireside Ventures and DeVC-Matrix Partners join us on our journey in India,” said Raena Ambani and Rahee Ambani-Choksi, Co-Founders of Terractive.
The investment highlights the potential of India’s activewear market. Shuchi Pandya, Principal at Fireside Ventures said, “The activewear segment in India is poised for tremendous growth, and Terractive is a brand that stands out with its innovation-led approach.” Mohit Sadaani, MD at DeVC added, “At DeVC, our Collective was impressed with Raena and Rahee’s commitment to the customer and focus on innovation in the activewear segment at the fabric level.”
Notably, Terractive’s product lineup includes bestsellers such as TerraSoft Cuddle Tees, 365 Men’s Shorts, and Activity Skorts, which feature cotton-soft fabrics with anti-microbial and anti-odor properties.
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India’s fashion and apparel industry to reach $105.50 bn
With the Indian fashion and apparel market projected to reach $105.50 billion in revenue in 2024, Terractive is strategically positioned to meet the increasing demand for versatile and premium lifestyle activewear in the country.
