Men’s fashion brand Snitch is gearing up for an aggressive expansion of its physical presence by launching 10 new retail stores in January 2025.
This expansion is part of the brand’s effort to strengthen its omnichannel strategy.
CEO Announces Major Expansion
In a recent LinkedIn post, Snitch’s CEO and co-founder, Siddharth Dungarwal, shared that the new stores will be located across various cities in India. Bengaluru will see three new outlets, while Delhi, Hubli, Chennai, Guwahati, Pune, Rajahmundry, and Lucknow will each get one. With this addition, the brand’s store count will rise to 45.
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Dungarwal highlighted the rapid pace of growth, noting that while the brand took six months to open its second store in 2024, it has since opened 34 new stores over the past eight months. “Now, we are aiming for 10 more in January. 2025 is shaping up to be a thrilling year for us,” he wrote.
Snitch’s Long Term Plans
Looking ahead, Snitch plans to continue expanding at an aggressive pace, with a target of reaching 100 stores in the near future. The brand is set to open over 65 stores in 2025, further solidifying its position in India’s competitive fashion market.
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Founded in 2019 by Dungarwal and Chetan Siyal, Snitch initially started as a brick-and-mortar brand but pivoted to online retail in 2020 due to the pandemic. The brand offers a wide range of men’s fashion items, including shirts, jackets, hoodies, co-ords, and more. In 2023, Snitch gained national attention when it secured an investment of INR 1.5 Crore from all five sharks on the popular TV show Shark Tank India.
