Limelight Diamonds, a prominent brand in the lab-grown diamond jewelry sector, has officially opened its first store in Chennai, marking the 23rd outlet in India. The Mumbai-based company plans to launch seven more stores by the end of the year to meet the growing demand for lab-grown diamonds.
Top Executive Expresses her Excitement
Founder and Managing Director Pooja Sheth Madhavan expressed her excitement about the new store’s opening, noting the positive response the brand has received. “Chennai is a city that beautifully blends rich tradition with contemporary style, making it an ideal location for Limelight.
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We are thrilled to bring our unique blend of traditional craftsmanship and modern luxury to this vibrant city,” she said. Madhavan hopes the new store will be just as well-received as their other locations, offering high-quality, expertly crafted jewelry with distinctive designs.
The Growing Lab-Grown Diamond Industry
The lab-grown diamond industry, according to Madhavan, is seeing significant growth, with a year-on-year increase of 15-20%, driven by broader consumer acceptance. She pointed out that awareness of lab-grown diamonds has surged, with most customers now recognizing that they are chemically identical to mined diamonds, being composed of carbon.
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The affordability of lab-grown diamonds—thanks to the savings on mining costs—has made them an attractive alternative for consumers looking to enhance their jewelry collection, Madhavan added.
