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Thursday, January 2, 2025

Jewelbox Expands Footprint with New Store in Gurugram

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Lab-grown diamond brand Jewelbox has opened its newest retail outlet in Gurugram, marking another milestone in its ongoing expansion. This follows recent launches in cities like Delhi, Chennai, Kolkata, and Guwahati. The company aims to open 25 more stores across tier-1 cities by the end of FY 2025-26, with a goal of achieving ₹150 crore in revenue during this period.

Cofounder Opines on this Inauguration 

“Our presence in Gurugram is more than just adding another location,” said Vidita Kochar Jain, co-founder of Jewelbox. “It’s about offering a space where customers can explore luxury that aligns with their values. Lab-grown diamonds are reshaping the future of jewellery, and we’re proud to help consumers make sustainable choices without compromising on quality or style. This store reflects our dedication to timeless designs and exceptional experiences.”

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The Gurugram store showcases Jewelbox’s diverse range of products, including engagement rings and everyday jewellery, catering to both traditional and modern tastes.

Omnichannel Growth Strategy

Jewelbox is not just focusing on expanding its physical presence but is also strengthening its online channels. The brand is targeting 30% of its revenue to come from digital sales, supported by investments in technology and customer experience.

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By combining online and offline strategies, Jewelbox aims to deliver a seamless shopping experience. Whether customers visit a retail store or browse the website, they can expect innovative designs and top-notch service. As lab-grown diamonds continue gaining popularity, Jewelbox positions itself as a pioneer in offering sustainable and stylish jewellery options, cementing its role as a leader in the evolving luxury market.

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