Godrej Interio, a leading Indian furniture brand under Godrej and Boyce, plans to boost its online presence by increasing e-commerce sales. This is part of their strategy to create a personalised shopping experience in the expanding digital retail market.
India’s e-commerce to achieve $350 billion in 20230
With India’s e-commerce industry set to surpass $350 billion by 2030, Godrej Interio is speeding up its digital transformation to meet modern consumer demands. In the past year, their online sales have grown significantly due to increased demand for contemporary home furniture. Now, Godrej Interio delivers to 17,200 pin codes, greatly expanding its reach nationwide.
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According to Indian Retailer, Dev Sarkar, Senior VP and Head of Consumer Business (B2C) at Godrej Interio released a statement, saying, “Our commitment to enhancing the consumer experience is at the core of our e-commerce strategy. As the digital retail sector experiences unprecedented growth, we are focused on creating seamless online shopping journeys that reflect the quality and innovation synonymous with Godrej Interio. By leveraging advanced digital tools and personalised marketing strategies, we aim to deepen our engagement with customers across India.”
Godrej includes ‘visual Search’ tool to upgrade e-commerce presence
Meanwhile, Godrej Interio is upgrading its digital presence with new e-commerce technologies. The website has a ‘Visual Search’ tool using AI to recommend products based on customer-uploaded images and home setups. It also has better navigation, improved product views, and expanded digital marketing for a smoother shopping experience.
Additionally, the site offers a furniture exchange program where old items can be traded for new ones. By integrating the dealer network into the e-commerce platform, it allows for direct ordering and nationwide delivery, enhancing customer access and operational efficiency.
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In addition to its online efforts, Godrej Interio keeps innovating its products to meet the needs of a wide range of customers. The brand’s focus on sustainability, design, and functionality strengthens its leadership in the home and office furniture markets. As India’s e-commerce landscape evolves, Godrej Interio is set to play a key role in the future of online furniture retail.
Moving forward, Godrej Interio designs and makes furniture for offices, homes, schools, and healthcare facilities. They also offer audio-visual and turnkey solutions, focusing on comfort and style. With a presence in over 450 cities and many exclusive showrooms and dealer outlets, Godrej Interio is a major division of Godrej and Boyce. Their seven manufacturing facilities in Mumbai, Khalapur, Haridwar, Shirwal, and Bhagwanpur are known for their sustainability certifications in furniture.
