Fashion jewellery brand Gargi by P N Gadgil & Sons (PNGS) has made its debut in New Delhi with a new store at Kapil Vihar, marking its entry into the Delhi metro area. Simultaneously, the brand expanded its presence in Maharashtra by launching a franchise store in Pimple Saudagar, Pune, according to a company press release.
Vision for Accessible Jewellery
“As we step into a promising New Year, these store openings represent more than just expansion—they reflect our vision to make premium, accessible jewellery a part of everyday life across India,” said Aditya Modak, co-founder of Gargi by PNGS. He emphasised the importance of connecting with local communities through these new outlets.
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The Kapil Vihar store in Pitampura and the Pune franchise further bolster Gargi’s growing market presence and aim to empower local entrepreneurs.
Growth Strategy for 2025
Gargi, launched in 2021 under the artificial jewellery segment by the 200-year-old PNGS brand, operates eight exclusive outlets across Mumbai and Delhi and sells through its online platform and over 25 shop-in-shops (SIS) in Shoppers Stop.
The company is targeting Rs 100 crore in revenue by March 2025, leveraging the legacy and support of its parent brand, P N Gadgil & Sons, which has an annual turnover exceeding Rs 10,000 crore.
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Gargi’s growth plan includes opening 10 company-owned stores and expanding its shop-in-shop presence nationwide.
Aiming to Redefine Fashion Jewellery
“The openings in Pune and Delhi mark the beginning of an exciting chapter for Gargi as it sets its sights on further growth and innovation in 2025,” the company stated. With a focus on customer-centric design and immersive brand experiences, Gargi is poised to redefine India’s fashion jewellery landscape, one milestone at a time.
This expansion signifies Gargi’s ambition to bring affordable, high-quality jewellery to a broader audience while strengthening its position in India’s fast-evolving fashion jewellery market.
