Celebrating five decades in the fashion industry, men’s clothing brand Double Bull—known for its bold, vibrant party wear that made waves in the ’90s—is making a strong comeback in Indian retail with an ambitious expansion plan.
The brand, which currently generates Rs 35 crore in revenue, is setting its sights on hitting Rs 100 crore by FY31. To fuel this growth, Double Bull is ramping up its presence in multi-brand outlets (MBOs) and plans to open over 50 exclusive brand outlets (EBOs) across urban and rural markets in 14 states by the end of this year.
Continue Exploring: The End of a Retail Era: Neville Noronha Checks Out, Anshul Asawa Checks In
Taking a step into the digital-first space, the company has also announced the launch of its own e-commerce platform, expected to go live later this year. Alongside these expansion efforts, Double Bull has brought in key leadership hires to steer the brand into its next phase of growth.
Founded in 1974, Double Bull became a household name with its trendsetting party shirts that captured the imagination of young India. Now, with a renewed focus, the brand is looking to strike the perfect balance between premium quality and affordability, making stylish fashion accessible to a wider audience.
“As we celebrate 50 years in the industry, this milestone is a testament to our brand’s resilience and commitment,” said Jatin Manodra, CEO of Double Bull. “With a refreshed vision and a strong leadership team in place, we’re charting a clear path for sustained growth.”
Continue Exploring: NONSTOP launches first flagship store in Mumbai, offering mobility and wellness solutions
Beyond its retail expansion, Double Bull is also diversifying its product range to cater to today’s evolving consumer needs. The brand is set to introduce a fresh collection that goes beyond party wear—offering stylish, high-quality apparel designed for versatility, comfort, and everyday wear.
