The Union government has widened the reach of its flagship Delhi Milk Scheme (DMS) with the launch of cow milk products and a new line of co-branded offerings, in a move aimed at strengthening the capital’s dairy supply chain and giving consumers more choice.
The announcement follows a launch event on Wednesday, where senior officials from the Department of Animal Husbandry and Dairying (DAHD) unveiled the additions to the DMS portfolio. For the first time, cow milk will be available at DMS booths and affiliated retail outlets across Delhi and the National Capital Region.
DAHD Secretary Alka Upadhyaya, addressing the gathering, credited the Delhi Milk Scheme and the Haryana Milk Federation for their collaboration on the new products. She said the expansion was designed to reinforce the dairy ecosystem by improving market access for rural producers while ensuring urban consumers get quality milk and value-added products.
The event also marked the formal distribution of 22 new booth allotment letters to selected applicants. According to officials, these booths will not only expand DMS’s retail footprint but also generate employment and create stronger linkages between dairy farmers and city buyers.
DAHD Additional Secretary Varsha Joshi highlighted that DMS remains a trusted name in Delhi-NCR’s dairy market and called the product expansion an important step in the scheme’s modernisation.
Established in 1959, DMS currently operates around 600 dedicated booths and nearly 500 other sales outlets. The latest product rollout and network expansion, officials said, underline the government’s intent to modernise operations, broaden market reach and raise consumer satisfaction in a sector that remains vital to both rural livelihoods and urban nutrition.
