Jubilant FoodWorks Limited (JFL) has formalized a strategic partnership with Coca-Cola India by signing a Memorandum of Understanding (MoU) to purchase sparkling drinks and other products from the global beverage giant.
As part of the deal, JFL will also handle marketing activities for these products.
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A Strategic Move in the Beverage Market
This collaboration follows a significant move earlier this month when JFL’s parent company, Jubilant Bhartia Group, acquired a 40% stake in Hindustan Coca-Cola Beverages, the bottling arm of Coca-Cola in India.
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A spokesperson from JFL stated, “Through this partnership, we aim to expand our product offerings while strengthening our presence in the beverage market. By aligning with Coca-Cola, we can tap into new opportunities to serve our customers with quality products and marketing expertise.” This move marks a key step in JFL’s broader strategy to diversify its portfolio and enhance its position within the Indian beverage industry.
Apart from being the force behind Domino’s Pizza in India, Jubilant FoodWorks (JFL) has expanded its reach in emerging markets with several prominent QSR franchises, including Popeyes and Dunkin’. The company also boasts two homegrown brands: Hong’s Kitchen, an Indo-Chinese fast-casual concept in India, and COFFY, a coffee shop brand in Turkey.
Jubilant’s operations now span across 3,130 outlets in six countries: India, Turkey, Bangladesh, Sri Lanka, Azerbaijan, and Georgia.
