Asian Footwears has taken a decisive step toward data-led retail execution with the rollout of AsianGPT, a proprietary artificial intelligence platform designed to improve distribution efficiency and enhance dealer profitability across its nationwide network.
Developed in-house, the AI engine draws on more than two decades of historical sales data to generate demand forecasts at a highly localised level. By analysing product categories, styles, colours, size curves, gender preferences and regional buying patterns, AsianGPT helps distributors make sharper inventory decisions tailored to specific markets. The company said early adopters of the tool have already reported revenue growth of 25 to 30 percent, driven by faster inventory churn, reduced dead stock and tighter working capital cycles.
Unlike conventional forecasting systems, AsianGPT is built to guide day-to-day commercial decisions for dealers. It recommends optimal product mixes, predicts replenishment quantities and flags emerging demand trends, enabling partners to respond quickly to shifts in consumer preferences. This has proved particularly useful in a category such as footwear, where fashion sensitivity and seasonal demand can significantly impact sell-through.
Beyond the dealer network, the AI platform is also being deployed internally to strengthen Asian Footwears’ supply chain. Insights generated by the system are being used to refine production planning, improve allocation across regions and reduce lead times, helping the company balance availability with cost efficiency.
Aayush Jindal, chief executive officer of Asian Footwears, said the initiative reflects a broader push to combine scale with intelligence. He noted that empowering distributors with actionable data was central to sustaining growth in an increasingly competitive footwear market. The company is simultaneously investing over ₹100 crore to expand manufacturing capacity and deepen its retail footprint, ensuring that digital capabilities are matched with physical scale.
AsianGPT is part of Asian Footwears’ wider digital transformation agenda, which focuses on technology-led execution rather than discount-driven growth. By embedding predictive analytics into its distribution backbone, the company is positioning itself to improve partner economics while responding faster to changing market demand.
