Amazon India announced on Wednesday that its grocery delivery service, Amazon Fresh, has expanded to over 170 cities and towns across the country. The service was previously available in 130 locations, marking a significant jump in its footprint.
This expansion follows a 50% year-over-year growth in the second half of 2024 compared to the same period in 2023. Southern India has been the biggest growth driver, recording a 50% surge, while the Eastern region saw a 40% increase, according to the company.
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“Reaching 170+ cities and towns allows us to serve customers in Tier-2 and Tier-3 regions, making fresh and high-quality groceries more accessible at competitive prices. The strong growth we’ve seen confirms that consumers value Amazon Fresh for its affordability, variety, and reliable delivery slots,” said Srikant Sree Ram, Director of Amazon Fresh India.
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Amazon Fresh offers a wide range of grocery essentials, including fresh fruits, vegetables, dairy products, frozen goods, beauty and personal care items, baby products, and pet supplies. Unlike instant delivery models, Amazon Fresh follows a scheduled delivery approach with a two-hour delivery window, striking a balance between convenience and selection.
With this latest expansion, Amazon is pushing deeper into India’s grocery market, competing aggressively with both traditional supermarkets and quick-commerce players.
