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Flipkart launches UPI handle to elevate digital payment experience for over 500 million users

Flipkart on Sunday announced the launch of its UPI (Unified Payments Interface) handle, aiming to enhance digital payment offerings to all users, including the e-commerce major’s over 500 million customers, and boost India’s digital evolution.

Initially accessible to Android users, Flipkart UPI, supported by Axis Bank, enables customers to register with the @fkaxis handle. Through the Flipkart app, users can conduct fund transfers and complete checkout payments seamlessly.

Following the UPI launch, customers can anticipate a unique and enhanced experience, with access to loyalty features such as Supercoins, cashbacks, Milestone benefits, and brand vouchers.

“Flipkart UPI underscores our dedication to shaping a digitally-empowered society and reaffirms our role as a leading catalyst in India’s digital evolution,” said Dheeraj Aneja, Senior Vice President – Fintech and Payments Group at Flipkart.

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The introduction of UPI will empower users to conveniently utilize this feature for both online and offline merchant transactions, both within and beyond the Flipkart marketplace. Additionally, it introduces one-click and quick functionalities for recharges and bill payments, significantly enhancing overall payment efficiency for users.

In 2023, UPI facilitated more than 117 billion transactions valued at INR 182.84 trillion. Flipkart highlighted this as evidence of a vibrant landscape, with active involvement from banks, payment service providers, and fintech companies.

“We continue to scale our growth in UPI with partnerships and innovations. Our partnership with Flipkart has come a long way from launching one of India’s most successful co-branded credit cards to now launching the Flipkart UPI service,” said Sanjeev Moghe, President & Head – Cards & Payments, Axis Bank.

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