Perfora, a direct-to-consumer (D2C) oral care startup, has secured INR 39.8 Cr ($4.7 Mn) in funding led by RPSG Capital Ventures. Existing investors Sauce VC, Lotus Herbals Family Office, and Sara International Family Office also participated.
Perfora receives $2.5 Mn from RPSG in Feb 2023
This funding round follows a $2.5 million investment from RPSG Capital Ventures in February 2023, which aimed to scale Perfora’s online presence. The startup plans to utilise the funds to expand its product portfolio. Founded in August 2021 by Bawa and Tushar Khurana, the Delhi NCR-based startup offers oral care products such as electric toothbrushes and probiotic mouthwash.
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Notably, the brand gained popularity after appearing on Shark Tank India. To date, the startup has raised $8.4 Mn in total funding, with angel investors including Aman Gupta (boAt) and Shashank Mehta (The Whole Truth).
Perfora sales surge 970% in FY23
Further, Perfora’s sales surged 970% to INR 15 Cr in FY23 from INR 1.4 Cr in the previous year. However, net loss increased 5X to INR 4.9 Cr from INR 1 Cr in FY22.
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The startup competes with established brands like Patanjali, Biotique, and Colgate. This funding round reflects the growing interest in D2C startups, which have experienced rapid growth in recent years.
Recent investments in D2C startups highlight significant financial support from venture capital firms. Boldfit, a D2C fitness startup, raised INR 110 crore ($13 million) from Bessemer Venture Partners. Additionally, Zouk, a D2C lifestyle brand, secured $10 million (INR 84 crore) in funding led by Aavishkaar Capital.
