Bollywood actor Ranveer Singh‘s recently launched protein supplements brand SuperYou has raised Series A funding from Zerodha‘s Nikhil and Nithin Kamath.
SuperYou deals in undisclosed funding amount
The funding was received from Rainmatter Capital, the venture capital arm of Zerodha. However, the funding amount was not disclosed.
Continue Exploring: HDFC Securities cuts Swiggy rating to ‘reduce,’ raises target price to INR 470
Launched in November, SuperYou was founded under venture studio Think9 Consumer. Singh teamed up with Nikunj Biyani, the nephew of Future Group founder Kishore Biyani, to launch the venture. SuperYou currently sells protein wafers in various flavors and plans to utilize the fresh capital to scale up production and launch protein products in various categories.
“We want India to transform from a protein deficient to protein sufficient country. For this we will bring protein in different forms,” Biyani said. The co-founder added that the startup has priced its products aggressively to make it accessible to more users. SuperYou plans to invest INR 40 Cr to INR 50 Cr over time and aims to achieve INR 500 Cr revenue within the next five years.
In addition, SuperYou sells its products via its website, and platforms like Amazon, Flipkart, Zepto, Blinkit, and Swiggy Instamart. The startup’s products can also be found in offline retail stores such as Reliance Fresh, Noble Plus, WellnessForever, and 7/11 among others.
Continue Exploring: The Fern Hotels and Resorts to launch eco-friendly residency in Ayodhya
D2C Good Bug receives $3.5 Mn fund
The funding comes at a time when health and wellness-focused brands are seeing a lot of interest from investors amid rising awareness about healthy lifestyles. In November, The Good Bug, a direct-to-consumer gut health and wellness brand founded by Keshav Biyani, received $3.5 million in additional Series A funding from Sharrp Ventures, led by Harsh Mariwala. Zydus Wellness, known for Complan, has agreed to buy Naturell, the owner of Max Protein, for INR 390 crore. Additionally, last year, ITC, a major FMCG company, acquired Yoga Bar.
