Arata, a hair care brand based in Delhi NCR, saw its sales increase by 1.5 times during the financial year ending March 31, 2024. The D2C startup’s revenue grew by 50%, reaching INR 21 crore in FY24, up from INR 14 crore the previous year, showing strong demand.
Arata appears on Shark Tank, available on Blinkit, Instamart
The D2C startup, which appeared on the TV show Shark Tank India, makes most of its money by selling products on its website and on marketplaces, including quick commerce platforms like Swiggy Instamart and Blinkit.
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Established by Dhruv Madhok and Dhruv Bhasin in 2018, Arata offers over 26 products across four categories. The startup says all its products are developed after thorough research and tested rigorously at a French lab in India before being sold. Their PETA-certified cruelty-free vegan products are also certified by Safe Cosmetics Australia and EWG.
Meanwhile, the startup not only increased its revenue but also reduced its net loss thanks to better margins. Arata’s loss decreased by 54%, from INR 9.4 crore in FY23 to INR 4.3 crore this year.
Arata raises over $1 Mn till now
Despite increased sales, the startup managed to keep its expenses nearly the same in FY24. Total expenditure was INR 26.5 crore, almost unchanged from INR 26.6 crore the previous year. They spent INR 6.4 crore on raw materials, a nearly 3% drop from the previous year. Employee costs rose 6%, from INR 3.3 crore to INR 3.5 crore. Advertising costs were reduced by 39%, from INR 11 crore to INR 6.7 crore.
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The startup mainly sells shampoo, conditioner, hair gel, and serum, as well as body wash products. So far, it has raised over $1 million from investors like DSG Consumer and Nikhil Vohra.
Notably, Arata competes with brands like WOW Skin Science, Pilgrim, and Mamaearth in the personal care market.
