In a move to make shopping easier for its customers, Indian D2C innerwear brand Bummer has launched India’s first vending machines for innerwear. This initiative aims to make buying innerwear as easy as buying a bottle of water.
Bummer’s vending machines for effortless shopping
The brand’s new initiative aims to make it easy for shoppers to buy innerwear while on the go. The vending machines have a simple interface, allowing customers to quickly select and purchase their innerwear with just a tap. The products are packed for easy travel, so busy travellers can easily fit them into their luggage. The machines also offer UPI payment options, making transactions fast and easy.
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According to Indian Retailing, Sulay Lavsi, Founder and CEO, Bummer shared, “At Bummer, we believe shopping for innerwear should be as effortless as grabbing a bottle of water. With our vending machines, we are making quality innerwear accessible for everyone on the go. Ahmedabad is just the beginning; we are looking to expand our footprint across India, transforming how people shop for their essentials.”
Bummer’s best-selling items at vending machines
Additionally, the vending machines will feature a selection of Bummer’s best-selling items like boxers, trunks, and boyshorts. All products are made from ultra-soft, Lenzing-certified micro-modal fabric with the brand’s bold prints. These items offer a mix of luxury, comfort, and sustainability, giving customers a high-quality experience.
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Notably, the first Bummer vending machine is now at Ahmedabad Airport. Plans are in place to expand to cities like Mumbai, Delhi, and Bangalore soon. This move helps Bummer increase its presence in busy travel areas and offers a unique shopping experience to travellers.
Established by Sulay Lavsi in 2020, Bummer has quickly become known for making innerwear fun and stylish. Their ultra-soft, breathable, and eco-friendly products challenge traditional innerwear norms, making people feel good inside and out.
