The Bear House, a direct-to-consumer (D2C) men’s apparel brand, has opened its first offline store in India at Ambience Mall, Vasant Kunj, Delhi. Located in the innovative retail space ‘Broadway,’ this marks a notable expansion beyond online sales.
A new workplace needs new work clothes! – Founder, The Bear House
To be noted, the Bear House caters to the growing demand for smart casuals suitable for today’s hybrid work culture. “The new workplace needs new work clothes!” said Harsh Somaiya, Founder of The Bear House. “Young men today prefer all-day wear that is convenient, comfortable, and stylish.”
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Further, the brand offers versatile garments, including shirts, polos, sweatshirts, bottoms, and accessories, designed for seamless transitions between work and social events. Somaiya added, “Our minimalist and unpretentious range of garments allows men to toggle from one workplace to another, be it a corporate office, co-working spaces, or a coffee shop seamlessly.”
Founded in 2018 by Tanvi and Harsh Somaiya, The Bear House initially manufactured menswear for international brands before evolving into a business offering high-quality, versatile apparel tailored to modern Indian men.
“We are excited to share our unique brand story with residents of Delhi and offer them a distinct range to express themselves through our garments,” Somaiya said. The brand’s range is also available on its website and major e-commerce platforms like Myntra, Ajio, Flipkart, and Tata Cliq.
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About Broadway
In September 2024, a new multi-brand retail concept called Broadway was launched at Ambience Mall, New Delhi. It features hundreds of digital-first direct-to-consumer (D2C) brands in physical stores. The venture is led by Vivek Biyani, the nephew of Kishore Biyani, with partners actor and entrepreneur Rana Daggubati, angel investor-entrepreneur Apurva Salarpuria, and Anarock Chairman & founder Anuj Puri.
