Campus Activewear, a sports and athleisure footwear brand, has launched its latest campaign featuring actor and brand ambassador Vicky Kaushal. The “Move Your Way” campaign aims to inspire young people to move through life with confidence and authenticity.
‘Move Your Way’ campaign is more than a message – CMO
The campaign film showcases Vicky Kaushal’s charisma and style as he breaks into a spontaneous dance, emphasising the importance of embracing individuality.
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According to Licence India, Prerna Aggarwal, Chief Marketing Officer, Campus Activewear released a statement regarding the campaign, saying, “We are witnessing a generation of dynamic young individuals who are not only constantly on the move but are also fearlessly expressing their unique identities through fashion. And Campus Shoes is the partner that helps them do this by offering on-trend, fashion-forward footwear that speaks to their authentic selves. Our ‘Move Your Way’ campaign is more than just a message— it’s a celebration of confident self-expression and the freedom to chart your own path.”
Inspires youth to take that leap of faith – Vicky Kaushal
Furthermore, Vicky Kaushal commented, “The first step to any journey is believing in yourself. This campaign isn’t just a message; it’s a reflection of how life rewards confidence and individuality. I’m thrilled to be a part of a campaign that captures the essence of staying true to oneself. It inspires young people to take that leap of faith, carve their own paths, and watch the world embrace their unique journey.”
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Moving forward, the campaign will be promoted across various platforms, including television, print, digital media, and outdoor advertising, reinforcing Campus Activewear’s commitment to empowering young people to express themselves confidently.
