The Body Shop has launched a new campaign to celebrate its first-ever India-inspired collection, The India Edit.
‘Only in India, for You’
The campaign, anchored by the tagline “Only in India, for You,” is a tribute to Indian youth, cultural richness, and the beauty of inclusivity. The centerpiece of the campaign is a visually captivating video that takes viewers on a journey through the richness of Indian beauty, individuality, and self-expression.
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In line with The Body Shop’s ethical values, the video features four curated collections – Lotus, Hibiscus, Pomegranate, and Black Grape – each inspired by traditional Indian ingredients. The cast of the campaign features models from diverse backgrounds and identities, embodying the multifaceted beauty of India.
Campaign inspired by India’s cultural heritage
Further, the campaign features a custom-designed artistic backdrop by an illustrator, bursting with vibrant colors and intricate patterns inspired by India’s cultural heritage.
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Meanwhile, the campaign has been rolled out across various platforms, including in-store displays, social media, and digital channels. The Body Shop has always been synonymous with ethical beauty, and The India Edit is no different. With IFRA-certified fragrances and a focus on India’s unique natural treasures, the collection exemplifies the brand’s dedication to ethical and thoughtful beauty.
