Popular influencer and actor Bhuvan Bam has joined the popular sexual wellness brand Peppy as an investor and cofounder.
The fast emerging brand was founded by entrepreneurs Devansh Agarwal and Shyamal Gupta last year. Currently valued at INR 50 crores, it plans to raise more money in the seed round.
Bhuvan Bam Explains His Association with Peppy
Explaining the reasoning behind his association with the brand Bam said: “For me, Peppy represents an opportunity to drive a much-needed change in how sexual pleasure is perceived in India. While society has made significant changes in many areas, the taboo surrounding physical intimacy continues to hold people back.”
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He continued: “It prevents open and honest discussions on personal needs, highlighting the crucial need for creating spaces where open conversations can happen”. The angel investors included Bam, Rohit Raj, founder and CEO of BBKV Productions and Ruchi Gupta, among others.
The Booming Sexual Wellness Market
The global sexual wellness market is booming, with a projected value of $32.5 billion by 2033, according to Allied Market Research. This represents a 4.7% annual growth rate from 2024 to 2033, starting from a $20.6 billion valuation in 2023.
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India is also experiencing significant growth in this sector. The market, valued at $1.15 billion in 2020, is expected to reach $2.09 billion by 2030.
Founder Devansh Agarwal further opined: “Intimate wellness has often been brushed under the rug in India, but we cannot deny the fact that a fulfilling sex life is a crucial part of our overall happiness and well-being. With Bhuvan and Rohit’s signature creativity and knack for connecting with people, we’re breaking barriers and normalizing conversations around pleasure. Peppy is not just about products; we’re about revolutionizing the way India thinks about intimate happiness”.
