Sarovar Hotels is shifting its strategy to tap into the growing demand for highway hotels and resorts located near major cities, taking advantage of India’s expanding road network.
According to Ajay K. Bakaya, Chairman of Sarovar Hotels, the company has an ambitious plan with 80 projects in the works for the coming years.
Top Executive Explains New Strategy
Bakaya explained in an interview that highway hotels and resorts located within a few hours’ drive from urban centers are emerging as a high-growth area for the hospitality industry, especially as competition in city hotels intensifies. The company sees this as an opportunity to meet the rising demand for convenient and accessible accommodations.
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“This shift comes at a time when the country’s road infrastructure is rapidly improving. The development of highways is creating new opportunities for both leisure and business travel,” Bakaya said. He noted that with around 10,000 kilometers of national highways being constructed annually, the road system is connecting more places, thus opening up new prospects for properties along major highways.
About Sarovar Hotels
While Sarovar Hotels currently operates 135 properties across 85 locations, only a small fraction—around four or five—are specifically highway and resort-focused. The company plans to expand this segment to meet the growing demand for high-quality, easily accessible accommodations.
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