The Indus Valley, a D2C kitchenware startup, is all set to secure INR 23.1 Cr in its Pre-Series A funding round led by existing investor DSG Consumer Partners.
The funding round will also see participation from White Whale Partners, Rukam Capital, and some angel investors.
Kitchenware issues 41,485 CCPS at INR 5,580 each
Reportedly, the startup’s shareholders passed a resolution to issue 41,485 compulsory convertible preference shares (CCPS) at an issue price of INR 5,580.4 each. DSG Consumer Partners will invest INR 12.5 Cr in the startup, while Rukam Capital will invest INR 3 Cr.
Continue Exploring: WickedGud bags INR 20 Cr in funding led by Orios Venture Partners
Established in 2016 by Madhumitha Udaykumar and Jagadeesh Kumar, The Indus Valley sells non-toxic cookware made from chemical-free materials like iron and cast iron, stainless steel, wood, and clay. The startup claims to have a customer base of 10 Lakh customers across over 10,000 pin codes and offers over 250 SKUs, including a wide range of pots and pans, woks, griddles, cookers, and more.
Including the latest fundraise, the startup has raised a total funding of about INR 51 Cr till date. The development comes at a time when India’s kitchen-focused startups are seeing a lot of interest from investors. The size of the cloud kitchen market is expected to cross the $3 Bn mark by FY31.
Zomato acquires 8% stake in Byondnxt
The Indus Valley’s funding round is the latest in a series of investments in kitchen-focused startups. Recently, Bengaluru-based smart kitchen startup Beyond Appliances raised INR 16.8 Cr in a seed funding round. Foodtech major Zomato also picked an 8% stake in kitchen appliances maker Byondnxt.
Continue Exploring: Loopworm’s insect-based nutrition gains EU approval, expands global reach
In recent years, foodtech platforms like Zomato and Swiggy have driven the growth of cloud kitchen startups in India. The cloud kitchen market is expected to surpass $3 billion by FY31. Swiggy recently launched a service to help restaurant partners source kitchen equipment. Earlier this year, Biryani By Kilo raised around $2 million from Pulsar Capital.
In February, Ghost Kitchens India secured $5 million in a Series A funding round led by GVFL, with support from NB Ventures, LetsVenture, and Lead Angels. Following this, Ghost Kitchens acquired Ahmedabad-based cloud kitchen startup The Shy Tiger in an all-cash deal.