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Friday, October 11, 2024
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Start following Kiara Advani’s simple yet powerful morning ritual for glowing skin

Have you ever stopped to marvel at Kiara Advani’s radiant and flawless skin? In the exquisite glamour that is Bollywood, Kiara Advani stands out not just for her acting genius but also for her luminous and healthy skin. Amidst the overwhelming myriad of options surfaced by the beauty industry, this simple yet transformative ritual is not only a fad, but the cornerstone of her radiance.

 

The secret might be simpler than you think. It’s not a gruelling workout or a 10-step skincare routine; it’s a simple cup of warm water, with a slice of lemon in it. Kiara’s morning habit of indulging in warm water infused with the zest of fresh lemons has become a conscious choice rooted in her approach to holistic well-being. The actress recommends this refreshing elixir not only for its skin-enhancing benefits but also for the multiple benefits it has in improving your overall health and vitality.  

 

Hansa Yogendra, Director of The Yoga Institute in one of her videos on the health benefits of lemons mentioned, “Drinking one glass of lemon water every day in the morning will benefit you for a lifetime”.  Her claim can further be supported by a research published in the Journal of Science and Technology which reveals that “It is a healthy appetiser and helps to treat diseases with digestive aids. Lemon does not disclose any adverse effects, according to literature, but it is used all over the world as a traditional medicine”. Vitamin C, which is abundantly present in lemons, fights toxins and increases collagen production in the body, both of which help in treating acne as well as tightening the skin and reducing fine lines and wrinkles. While lemons are famously known for their Vitamin C component, not many people are aware of their Potassium-rich skin, which is an important mineral for nervous stimulation as well as maintaining blood pressure. Here are a few more benefits of adding lemon water to your everyday diet:- 

  • Immediately soothes muscle cramps
  • Peptin in lemons makes us feel fuller, thereby, helping in weight loss
  • Boosts immunity by stimulating the production of White Blood Cells in the body
  • Removal of kidney stones 
  • The lemon peel when infused in water for 30 minutes, activates its bioactive compounds which boost immunity and prevent our bodies from cellular damage
  • It also helps in the release of digestive enzymes which help in better absorption of nutrients

 

This simple kitchen hack has proudly made its way into the celebrity wellness circuit. Not only Kiara Advani but also Alia Bhatt, Deepika Padukone, Kriti Sanon, and Malaika Arora have this one drink in common at the break of dawn.

Here are 3 ways, you can incorporate the lemon water glow into your morning routine:- 

  1. Warm ginger lemon tea- Boil a glass of water with crushed ginger. When its done, squeeze a lemon into your glass and have it warm. To enjoy it in place of your morning tea, you may add a teaspoon of honey to it.

2. Ginger lemon shot – Take an inch of ginger root, and one squeezed lemon. Add enough water to blend it (3-4 tablespoons) in a blender, and have it as a morning shot.

3. Lemon-infused detox water- Cut up slices of one lemon and add it to your water bottle. Have 1-2 glasses of lemon water in the morning, and keep having the rest throughout the day. 

While lemon water offers a myriad of health benefits, it’s crucial to exercise moderation. One lemon a day is a healthy limit, and people with gastroesophageal reflux disease should be cautious about excessive lemon juice intake. As with any dietary rituals, balance is key to ensuring you enjoy the advantages without overdoing it. 

Fabindia partners with ITC Sunfeast Baked Creations to launch dine-in cafes across India

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Fabindia

Fabindia, a leading Indian lifestyle brand, has teamed up with ITC Sunfeast Baked Creations to launch dine-in cafes at select stores across India. Founded͏͏ in͏͏ 1960,͏͏ Fabindia͏͏ is͏͏ a͏͏ prominent͏͏ retailer͏͏ of͏͏ apparel͏͏ and͏͏ homeware,͏͏ with͏͏ 358͏͏ stores͏͏ in͏͏ 129͏͏ locations͏͏ nationwide͏͏ and͏͏ 11͏͏ international͏͏ outlets.͏͏ The͏͏ brand͏͏ is͏͏ recognised͏͏ for͏͏ its͏͏ dedication͏͏ to͏͏ sustainable͏͏ business͏͏ practices.

ITC͏͏ Sunfeast͏͏ Baked͏͏ Creations͏͏ focuses͏͏ on͏͏ high-quality͏͏ baked͏͏ products͏͏ designed͏͏ for͏͏ the͏͏ Indian͏͏ market,͏͏ featuring͏͏ a͏͏ diverse͏͏ range͏͏ of͏͏ cakes͏͏ and͏͏ pastries.͏͏ The͏͏ brand͏͏ merges͏͏ its͏͏ baking͏͏ expertise͏͏ with͏͏ convenience,͏͏ particularly͏͏ in͏͏ food͏͏ delivery,͏͏ making͏͏ it͏͏ easy͏͏ for͏͏ customers͏͏ to͏͏ enjoy͏͏ premium͏͏ baked͏͏ goods.

Continue͏͏ Exploring:͏͏ Fabindia teams͏͏ up͏͏ with͏͏ Unicommerce͏͏ to͏͏ boost͏͏ omnichannel͏͏ operations͏͏ and͏͏ e-commerce͏͏ supply͏͏ chain

Café͏͏ Menu͏͏ Highlights:

The͏͏ cafes͏͏ will͏͏ offer͏͏ a͏͏ diverse͏͏ menu,͏͏ featuring͏͏ pull-apart͏͏ bagels,͏͏ croissants,͏͏ gourmet͏͏ breads,͏͏ and͏͏ a͏͏ variety͏͏ of͏͏ beverages.͏͏ Customers͏͏ can͏͏ celebrate͏͏ special͏͏ occasions͏͏ like͏͏ birthdays͏͏ and͏͏ Diwali,͏͏ as͏͏ well͏͏ as͏͏ place͏͏ bulk͏͏ orders͏͏ or͏͏ host͏͏ kitty͏͏ parties͏͏ at͏͏ the͏͏ ITC͏͏ Sunfeast͏͏ Baked͏͏ Creations͏͏ Cafe.

Fabindia͏͏ spokesperson͏͏ stated,͏͏ “We͏͏ are͏͏ thrilled͏͏ to͏͏ collaborate͏͏ with͏͏ ITC͏͏ Sunfeast͏͏ Baked͏͏ Creations.͏͏ Entering͏͏ a͏͏ Fabindia͏͏ Experience͏͏ Centre͏͏ is͏͏ not͏͏ just͏͏ about͏͏ shopping;͏͏ it’s͏͏ about͏͏ an͏͏ all-encompassing͏͏ experience.͏͏ Our͏͏ mutual͏͏ commitment͏͏ to͏͏ quality͏͏ and͏͏ freshness͏͏ reflects͏͏ shared͏͏ values.͏͏ Health,͏͏ nutrition,͏͏ and͏͏ quality͏͏ are͏͏ paramount,͏͏ and͏͏ Fabindia͏͏ has͏͏ always͏͏ aimed͏͏ to͏͏ balance͏͏ taste͏͏ with͏͏ ethically͏͏ sourced͏͏ ingredients͏͏ and͏͏ our͏͏ customers’͏͏ preferences.”

“We͏͏ are͏͏ excited͏͏ to͏͏ partner͏͏ with͏͏ Fabindia,͏͏ a͏͏ pioneer͏͏ not͏͏ only͏͏ in͏͏ retail͏͏ but͏͏ also͏͏ in͏͏ craftsmanship.͏͏ Our͏͏ ethos͏͏ has͏͏ always͏͏ been͏͏ to͏͏ provide͏͏ the͏͏ best͏͏ food͏͏ made͏͏ from͏͏ the͏͏ finest͏͏ ingredients.͏͏ ITC͏͏ Sunfeast͏͏ Baked͏͏ Creations͏͏ is͏͏ honoured͏͏ to͏͏ collaborate͏͏ with͏͏ Fabindia,͏͏ allowing͏͏ us͏͏ to͏͏ connect͏͏ with͏͏ and͏͏ serve͏͏ more͏͏ customers͏͏ across͏͏ India,”͏͏ he͏͏ added.

Continue͏͏ Exploring:͏͏ Tata͏͏ Group͏͏ eyes͏͏ expansion͏͏ with͏͏ potential͏͏ stake͏͏ purchase͏͏ in͏͏ Fabindia’s͏͏ apparel͏͏ business

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Nykaa expands footprint with two new Luxe stores in Delhi-NCR

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Nykaa

Beauty and fashion retailer Nykaa has launched two new Luxe stores in the Delhi-NCR region.

The͏͏ new͏͏ outlets͏͏ are͏͏ situated͏͏ at͏͏ DLF͏͏ CyberHub͏͏ in͏͏ Gurgaon͏͏ and͏͏ DLF͏͏ Mall͏͏ of͏͏ India͏͏ in͏͏ Noida.

Showcasing͏͏ Premium͏͏ Fragrances͏͏ from͏͏ Top͏͏ Brands:

The͏͏ Nykaa͏͏ Luxe͏͏ store͏͏ at͏͏ DLF͏͏ CyberHub͏͏ covers͏͏ an͏͏ area͏͏ of͏͏ 1,582͏͏ sq.͏͏ ft.,͏͏ while͏͏ the͏͏ store͏͏ at͏͏ DLF͏͏ Mall͏͏ of͏͏ India͏͏ spans͏͏ 1,114͏͏ sq.͏͏ ft.͏͏ Both͏͏ locations͏͏ will͏͏ showcase͏͏ fragrances͏͏ from͏͏ renowned͏͏ brands,͏͏ including͏͏ Lancôme,͏͏ YSL,͏͏ Tom͏͏ Ford,͏͏ Bvlgari,͏͏ Versace,͏͏ and͏͏ Jo͏͏ Malone.

Since͏͏ its͏͏ inception͏͏ in͏͏ 2012,͏͏ Nykaa͏͏ has͏͏ integrated͏͏ online͏͏ and͏͏ offline͏͏ experiences,͏͏ broadening͏͏ its͏͏ footprint͏͏ nationwide.͏͏ The͏͏ opening͏͏ of͏͏ the͏͏ Gurgaon͏͏ store͏͏ marks͏͏ Nykaa’s͏͏ 162nd͏͏ offline͏͏ destination,͏͏ while͏͏ the͏͏ Noida͏͏ store͏͏ is͏͏ its͏͏ 163rd.

Continue͏͏ Exploring:͏͏ Nykaa enters͏͏ quick͏͏ commerce͏͏ fray͏͏ with͏͏ 10-minute͏͏ delivery͏͏ pilot͏͏ in͏͏ Mumbai

Significant͏͏ Milestone:͏͏ 162nd͏͏ and͏͏ 163rd͏͏ Offline͏͏ Outlets

Founded͏͏ by͏͏ Falguni͏͏ Nayar,͏͏ Nykaa͏͏ provides͏͏ a͏͏ range͏͏ of͏͏ beauty͏͏ and͏͏ fashion͏͏ products͏͏ through͏͏ online͏͏ platforms͏͏ like͏͏ Nykaa͏͏ Fashion,͏͏ Nykaa͏͏ Man,͏͏ and͏͏ Nykaa͏͏ Superstore,͏͏ along͏͏ with͏͏ 174͏͏ offline͏͏ stores͏͏ across͏͏ the͏͏ country.

Nykaa’s͏͏ house͏͏ of͏͏ brands͏͏ features͏͏ well-known͏͏ names͏͏ such͏͏ as͏͏ Kay͏͏ Beauty,͏͏ Nykaa͏͏ Naturals,͏͏ Nykaa͏͏ Cosmetics,͏͏ and͏͏ Wanderlust͏͏ in͏͏ the͏͏ beauty͏͏ segment,͏͏ as͏͏ well͏͏ as͏͏ fashion͏͏ brands͏͏ like͏͏ Nykd,͏͏ Gajra͏͏ Gang,͏͏ Likha,͏͏ RSVP,͏͏ and͏͏ Pipa͏͏ Bella.͏͏ Renowned͏͏ for͏͏ its͏͏ authenticity͏͏ and͏͏ customer͏͏ focus,͏͏ Nykaa͏͏ has͏͏ become͏͏ the͏͏ preferred͏͏ partner͏͏ for͏͏ international͏͏ brands͏͏ entering͏͏ the͏͏ Indian͏͏ market.

Continue͏͏ Exploring:͏͏ Nykaa reports͏͏ mid-twenties͏͏ revenue͏͏ growth͏͏ in͏͏ Q2;͏͏ fashion͏͏ vertical͏͏ faces͏͏ slowdown

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OYO restructures leadership in key verticals to accelerate global growth

Hospitality, Luxury, Hotels & Restaurants, Hotels Unicorns
OYO restructures leadership in key verticals to accelerate global growth

OYO, the hospitality unicorn, is shaking up its top leadership by promoting five executives in technology, product, strategy, operations, and distribution.

First off, Sonal Sinha has been named chief operating officer (COO) of OYO’s international business, according to the company. She joined OYO in 2015 and was previously the chief financial officer (CFO) for the international business. Sinha is considered key to OYO’s success in the US market post-pandemic.

Oyo overhauls CEO, COO of technology, product & other verticals

Additionally, Rachit Srivastava is now the COO of OYO’s vacation homes business in Europe, taking over from Ayush Mathur, who is leaving to start his own venture. Shashank Jain will lead technology and online revenue for the global business. He previously led customer acquisition and retention product development and is known for developing apps for DanCenter and Belvilla, two of OYO’s European brands.

Continue Exploring: Radisson Blu to organise theatrical fest ahead of Diwali, partners with Vino De Bella

Another area of leadership development is a parallel appointment at the same level. Incoming from that will be Pankhuri Sakhuja, who has helped run OYO’s workspaces and its international hotel acquisitions. She’ll be leading Traum, German home listings, and Innov8, its coworking platform. The company also confirmed that its Global COO and chief product officer, Abhinav Sinha, planned to demote himself to a consulting role by January 2025, as he was starting his own startup.

Furthermore, the company has promoted Ashish Bajpai to head of revenue & global OTA. In his new role, Bajpai will focus on driving OYO’s revenue growth through both direct and indirect channels, and increasing the visibility and distribution of their hotels and homes worldwide. Commenting on the leadership changes, founder and CEO Ritesh Agarwal said, “As we pursue our growth objectives, agility and decisive action remain at the core of our strategy. Our leaders are continuously adapting and expanding their roles to stay ahead of the evolving market dynamics and drive our business forward.”

Continue Exploring: Tata’s Trent launches Zudio Beauty to compete in mass-priced beauty segment

Oyo to release IPO next year, revises DRHP with SEBI

Aiming to go public next year, OYO, after pausing its plans twice. It plans to refile its draft red herring prospectus (DRHP) with SEBI once it finishes refinancing its $660 million Term Loan B. The company became profitable in FY24 by cutting employee costs and increasing revenue, posting a net profit of INR 229.5 crore compared to a net loss of INR 1,286.5 crore the previous year.

Moving forward, OYO plans to expand its premium offerings and international presence. Last month, OYO bought G6 Hospitality, the parent company of Motel 6 and Studio 6 brands, from Blackstone Real Estate for $525 million (around INR 4382.72 crore) in an all-cash deal. In addition, OYO’s Innov8 has entered the office management sector, similar to the business models of Awfis and Smartworks.

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Pet care brand Heads Up For Tails marks milestone with 100th store launch at IGI Airport

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Pet care brand Heads Up For Tails

Heads Up For Tails, a leading pet care brand in India, has launched its 100th retail store at Terminal 3 of Indira Gandhi International (IGI) Airport. This͏͏ milestone͏͏ highlights͏͏ the͏͏ brand’s͏͏ ongoing͏͏ expansion͏͏ in͏͏ India’s͏͏ pet͏͏ care͏͏ market,͏͏ providing͏͏ pet͏͏ owners͏͏ with͏͏ a͏͏ diverse͏͏ range͏͏ of͏͏ premium͏͏ products,͏͏ from͏͏ nutritious͏͏ food͏͏ to͏͏ well-designed͏͏ accessories͏͏ tailored͏͏ for͏͏ pet͏͏ families.

Premium͏͏ Pet Care Offerings:

Situated͏͏ in͏͏ one͏͏ of͏͏ India’s͏͏ busiest͏͏ domestic͏͏ terminals,͏͏ this͏͏ new͏͏ store͏͏ caters͏͏ to͏͏ pet͏͏ owners͏͏ on͏͏ the͏͏ go.͏͏ It͏͏ offers͏͏ a͏͏ wide͏͏ selection͏͏ of͏͏ products,͏͏ including͏͏ interactive͏͏ toys,͏͏ practical͏͏ accessories,͏͏ durable͏͏ harnesses,͏͏ and͏͏ the͏͏ brand’s͏͏ signature͏͏ pet͏͏ food͏͏ lines—Sara’s͏͏ and͏͏ Hearty—specially͏͏ crafted͏͏ to͏͏ meet͏͏ various͏͏ pets’͏͏ dietary͏͏ needs.͏͏ Whether͏͏ for͏͏ travelers͏͏ or͏͏ those͏͏ just͏͏ passing͏͏ through,͏͏ the͏͏ store͏͏ ensures͏͏ a͏͏ convenient͏͏ shopping͏͏ experience͏͏ for͏͏ pet͏͏ parents.

Continue͏͏ Exploring:͏͏ Heads Up For Tails aims͏͏ to͏͏ capture͏͏ 10%͏͏ of͏͏ Indian͏͏ pet care market͏͏ by͏͏ FY25,͏͏ eyes͏͏ INR͏͏ 500͏͏ Cr͏͏ brand͏͏ status͏͏ by͏͏ 2026

Rashi͏͏ Sanon͏͏ Narang,͏͏ Founder͏͏ and͏͏ Creative͏͏ Director͏͏ of͏͏ Heads͏͏ Up͏͏ For͏͏ Tails,͏͏ stated,͏͏ “We’re͏͏ excited͏͏ to͏͏ bring͏͏ the͏͏ Heads͏͏ Up͏͏ For͏͏ Tails͏͏ experience͏͏ to͏͏ pet͏͏ parents͏͏ at͏͏ IGI͏͏ Airport!͏͏ This͏͏ store͏͏ reflects͏͏ our͏͏ dedication͏͏ to͏͏ making͏͏ pet͏͏ care͏͏ more͏͏ accessible,͏͏ convenient,͏͏ and͏͏ an͏͏ integral͏͏ part͏͏ of͏͏ everyday͏͏ travel.”

The͏͏ launch͏͏ of͏͏ the͏͏ IGI͏͏ Airport͏͏ store͏͏ represents͏͏ a͏͏ significant͏͏ milestone͏͏ for͏͏ the͏͏ brand,͏͏ reflecting͏͏ its͏͏ commitment͏͏ to͏͏ providing͏͏ affordable͏͏ and͏͏ innovative͏͏ pet͏͏ care͏͏ solutions.͏͏ Tailored͏͏ for͏͏ travelers,͏͏ the͏͏ store͏͏ offers͏͏ convenient͏͏ travel-friendly͏͏ items,͏͏ such͏͏ as͏͏ comfortable͏͏ accessories͏͏ and͏͏ healthy͏͏ snacks,͏͏ to͏͏ support͏͏ pets͏͏ during͏͏ long͏͏ journeys.

With͏͏ an͏͏ expanding͏͏ presence͏͏ across͏͏ India,͏͏ Heads͏͏ Up͏͏ For͏͏ Tails͏͏ has͏͏ established͏͏ itself͏͏ as͏͏ a͏͏ trusted͏͏ brand͏͏ among͏͏ pet͏͏ parents,͏͏ providing͏͏ personalized͏͏ essentials͏͏ and͏͏ grooming͏͏ services.͏͏ The͏͏ new͏͏ store͏͏ at͏͏ IGI͏͏ Airport͏͏ aims͏͏ to͏͏ offer͏͏ travelers͏͏ a͏͏ selection͏͏ of͏͏ the͏͏ brand’s͏͏ best-selling͏͏ products,͏͏ ensuring͏͏ a͏͏ smooth͏͏ shopping͏͏ experience͏͏ for͏͏ pet͏͏ owners͏͏ on͏͏ the͏͏ go.

Continue͏͏ Exploring:͏͏ Pet care brand͏͏ Heads Up For Tails expands͏͏ reach,͏͏ now͏͏ available͏͏ on͏͏ quick͏͏ commerce͏͏ platforms͏͏ for͏͏ rapid͏͏ delivery

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Radisson Blu to organise theatrical fest ahead of Diwali, partners with Vino De Bella

Hotels & Restaurants, Foods & Beverages, Hospitality, Luxury
Radisson Blu to organise theatrical fest ahead of Diwali, partners with Vino De Bella

Indian brands are now experimenting with arts and culture to offer customers different experiences during this festive season. Organising cultural events has become a trend to add local colour and authenticity, enhancing their engagement with the wider public.

Doing the same, Radisson Blu Mumbai, in collaboration with Vino De Bella, is set to host “A Vineyard Story,” an theatrical event towards the end of October, at The Mansion.

Continue Exploring: Kalyan Jewellers revenue soars 39% on strong same-store sales in Q2 of FY25

While announcing the event, Mr. Harkaran Sethi, General Manager of Radisson Blu Mumbai International Airport, expressed excitement about the event in a media release, stating, “We are thrilled to bring such a unique and immersive experience to our guests at Radisson Blu. ‘A Vineyard Story’ is more than just a play; it’s an opportunity for our patrons to indulge in a rich, sensory journey that combines the finest elements of theatre, wine, and culture. We are proud to partner with Vino De Bella to offer an evening that promises to create lasting memories for all who attend.”

“A vineyard Story” at Radisson Blu

Aims to entertain, educate and inspire, “A Vineyard Story” is part of the Vineyard Rhythms series, which combines elements of theatre, music, dance, and gourmet indulgence. The play, presented in Hinglish, provides a playful commentary on wine connoisseurship and wine culture’s charm.

Furthermore, Radisson Blu will offer guests an intimate theatre setting, immersing them in the vibrant vineyard world. In addition, two glasses of premium Vino De Bella wine paired with gourmet nibbles will be served to them. The play, presented in Hinglish and including dance and music performances, is designed to resonate with a culturally diverse audience.

Continue Exploring: Unilever exits Russia, sells operations and factories for unrevealed Sum

Directed by Pramod Singh and performed by a talented cast, “A Vineyard Story” celebrates life, culture, and winemaking. The evening will conclude with a DJ-led dance fiesta, ensuring a memorable night of elegance and energy. The event highlights include immersive theatrical magic, culinary and wine elegance, a symphony of dance and music, and an art and souvenir corner.

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Unilever exits Russia, sells operations and factories for unrevealed Sum

FMCG, E-commerce, Quick Commerce, Retail, Brand, Food & Beverages, Luxury
Unilever Exits Russia, Sells Operations and Factories for Unrevealed Sum

UK consumer goods giant Unilever announced on Thursday, October 16 that it sold its Russian business to Arnest Group, a local producer of perfume, cosmetics, and household products, for a confidential sum.

Unilever to Cut 7,500 Jobs, Spin Off Ice Cream Business

According to ET Retail, Unilever, the maker of Dove soap and Hellmann’s mayonnaise, yesterday sold all of its business in Russia, including four factories and operations in neighbouring Belarus. The terms of the sale were not disclosed. After the Russian exit, in his first year, Unilever’s Chief Executive Hein Schumacher said he would spin off the ice cream business, cut as many as 7,500 jobs and focus on 30 key brands to improve performance.

Continue Exploring: GCPL, Dabur, Marico: FMCG Majors face margin pressure as palm oil, advertising and input costs rise

Following the invasion of Moscow over Ukraine in February 2022, Unilever’s stay in Russia faced fierce criticism from campaigners and Ukraine’s government. However, in March 2022, it was the first major European food company to stop imports and exports with Russia. B4Ukraine, a group of civil society organisations, praised Unilever’s decision to sell its assets and urged other global companies to follow suit.

Russia exits cost $107 billion to Unilever

Recently, RBC reported that Unilever got approval from the Russian government to sell assets worth about 35-40 billion roubles ($359.5-$410.9 million). “Over the past year, we have been carefully preparing the Unilever Russia business for a potential sale. This work has been very complex, and has involved separating IT platforms and supply chains, as well as migrating brands to Cyrillic,” Schumacher released a statement, citing the Russian alphabet.

Continue Exploring: Amazon reduces 3-12% selling fees to boost SMB earnings this festive season

Meanwhile, the Kremlin requires at least a 50% discount on exit deals with companies from “unfriendly” countries that have sanctioned Russia. Arnest Group didn’t immediately comment. The departure of companies from Russia has cost over $107 billion in writedowns and lost revenues, according to Reuters in March. Earlier this year, Danone said it got regulatory approval to sell its Russian assets, taking a $1.3 billion loss.

Looking ahead, Unilever will release its third-quarter trading statement on Oct. 24.

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Amazon reduces 3-12% selling fees to boost SMB earnings this festive season

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Image of amazon store
Amazon Seller News

On Thursday October 10, Amazon announced a 3-12% cut in selling fees for groceries, fashion, and electronics to help sellers earn more and offer better prices to customers during the festive season.

While talking to ET Retail, Vikram Deshpande, director of product management, Amazon India, said, “This will give a huge opportunity to the sellers of Small and Medium Businesses (SMBs) in Madhya Pradesh and across the country to optimise their operations for the Diwali shopping rush and continue to drive business growth after the festivities.”

Continue Exploring: India’s e-commerce sales soar to $6.5 billion in first week of festive season, see 26% YOY growth

About 62,000 sellers set to reach customers through Amazon

In contrast to festive season sales, Vikram added, “The upcoming festive season is a massive opportunity for (SMBs) in MP to boost their online business through e-commerce, with a potential increase in consumer spending.”

Now, about 62,000 sellers from Madhya Pradesh will sell on Amazon to reach customers spread across all serviceable pin codes in India. The company has brought in a number of new initiatives and innovations for sellers.

Deshpande mentioned that the company is promoting SMBs and highlighted a lip care product from Bhopal that has gained recognition. Alanna is a specialised lip care brand from Bhopal, founded by Rashi Bael Mehra in 2015. Disappointed by the shortage of products to treat her lip pigmentation, Rashi decided to start her own business and launched Alanna, India’s first brand focused on specialised lip care, he told.

Continue Exploring: The Baker’s Dozen collaborates with actress Soha Ali Khan ahead of festive season, eyes 30-40 cr sales

Lip care brand Alanna partners with Amazon, eyes global growth

With Amazon’s help, Mehra brought her business online, reaching a wider audience. This partnership has helped ALANNA grow in India and globally, connecting with customers seeking quality lip care products, Deshpande said.

Following the growth in sales this festive season, Ranjit Babu, director of consumer electronics at Amazon India, pointed out that there has been strong customer demand for consumer electronics in an interview with ET. The premium segment (priced above INR 30,000) witnessed the highest year-on-year growth, standing at 30%.

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Ferns N Petals launches 30-minute fast delivery service in 36 cities

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Retail, E-commerce, Quick commerce, Gift Brands
Ferns N Petals (FNP) launches 30-minute fast delivery service in 36 cities across India

Ferns N Petals (FNP), a gifting platform, announced on Friday, October 11 that it has launched a new 30-minute delivery service in 36 cities across India.

Taking account of the big cities, the company has launched its quick delivery service in Delhi NCR (Gurgaon, Noida, Ghaziabad), Mumbai (Thane, Vasai, Virar, Dombivili), Bangalore, Chandigarh (Zirakpur, Mohali), Chennai along with important cities like Pune, Ahmedabad, Ludhiana, Kanpur, Jaipur, and Hyderabad.

Continue Exploring: Kisanserv partners with Milky Mist to expand into dairy segment

FNP CEO dedicates fast service for special occasion

According to ET Retailer, in a media release, Pawan Gadia, global CEO and director at FNP made a statement, “Whether for a special occasion or a spontaneous moment of connection, our goal is to help customers create memorable experiences with the people who matter most.”

In an August interview with ETRetail, Pawan stated, “Our sales expectations for this fiscal year are promising, building on the success we saw last year both domestically and internationally,” without revealing specific performance figures.

FNP rises to INR 607 crore in FY23

However, FNP’s revenue from operations rose to Rs 607 crore in the fiscal year 2022-23, up from Rs 579 crore in 2021-22, according to a financial statement filed with the Registrar of Companies (RoC). Meanwhile, the company has heavily invested in technology, local services, and offline growth to improve customer experience and reach new markets. “Hyperlocal services, in particular, are a key focus area where we anticipate substantial growth,” added Gadia.

Continue Exploring: Reliance Consumer Products eyes INR 10,000 Cr revenue target in two years

Meanwhile, the brand has noticed rising interest in premium and personalised gifts in tier 2 and 3 cities, matching the strong demand in tier 1 cities. Their expansion strategy includes thorough research into local cultures and consumer habits. The company focuses on finding markets where their products can have a big impact, ensuring growth and making celebrations special worldwide according to FNP media release.

Established in 1994 by Vikaas Gutgutia, FNP focuses on gifts, offering flowers, cakes, and custom items. The brand has also expanded its presence in the UAE, Saudi Arabia, Qatar, and Singapore.

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Central Govt to act against e-commerce brands for violating dark pattern norms

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Central govt may act against ecommerce brands

The government plans to act against e-commerce companies after getting complaints about them breaking dark pattern rules during festive sales. The Central Consumer Protection Authority (CCPA) is investigating and will take action against those who violate the rules.

E-commerce tricks to mislead consumers through dark patterns

According to Economic Times, an official of CCPA said, “We have received several complaints about companies not following dark patterns which we are examining.”

Continue Exploring: India’s E-commerce market targets $325 billion by end of 2030 with 21% CAGR – Reports

With more people getting the internet and smartphones, e-commerce has quickly grown in the country over the past decade. To rush or mislead customers into buying things, online platforms use certain design elements like Dark patterns as a trick.

Meanwhile, the Centre has received complaints from offline retailers about e-commerce players breaking rules and using dark patterns. To tackle this, the government issued guidelines last year to regulate dark patterns and stop e-commerce companies from misleading customers.

E-commerce giants Amazon and Flipkart are under radar of CCI

In May 2024, reports said the government was planning to launch an app to warn customers about dark patterns. This is part of increasing scrutiny of ecommerce platforms in the country. Amazon and Flipkart, two e-commerce giants, are already being investigated by the Competition Commission of India (CCI) for alleged unfair trade practices. A recent report found Amazon and Walmart-backed Flipkart guilty of breaking competition laws.

Continue Exploring: Wealthtech startup Jar taps into e-commerce with its D2C jewellery brand Nek

Despite this, ecommerce remains a great opportunity for startups and businesses. On September 19, ET noted that e-commerce businesses and brands are expected to reach $12 billion in Gross Merchandise Volume (GMV) this festive season, a 23% increase from last year’s $9.7 billion.

Notably, the sector has produced 25 unicorns and 18 soonicorns. According to an Inc42 report, India’s ecommerce market is expected to grow at 19% annually, reaching $400 billion by 2030, up from $116 billion in 2023.

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India’s e-commerce sales soar to $6.5 billion in first week of festive season, see 26% YOY growth

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Indian E-commerce Sales News

The online marketplaces in India did grow by a rather impressive 26 percent year-over-year in terms of festive sales, amounting to $6.5 billion (55,000 crore) in one week. And of these sales, mobiles and electronics, appliances, and essentials accounted for 75% of the total sales.

E-commerce targets  $12 billion in GVM this season 

Datum Intelligence reported that sales in the week starting September 26 accounted for 55% of the expected ecommerce sales for this festive season. On September 19, ET noted that e-commerce businesses and brands are expected to reach $12 billion in Gross Merchandise Volume (GMV) this festive season, a 23% increase from last year’s $9.7 billion.

Continue͏͏ Exploring:͏͏ Reliance Consumer Products eyes INR 10,000 Cr revenue target in two years

In e-commerce,  GMV stands for total sales on an online marketplace. According to industry insiders, many online shoppers – from small towns and cities – are buying pricier things, with many of them opting for EMI payments. Some brands were concerned about supply issues, as the demand went above and beyond what they had expected.

Interestingly, Amazon and Flipkart Plus Prime subscribers got their pre-sale from the 26th of September as Flipkart, owned by Walmart, and Amazon India launched their annual festival sale, Big Billion Days and Great Indian Festival, on the 27th of September.

Furthermore, Meesho, backed by SoftBank, started its Mega Blockbuster Sale on the same day and saw a 40% increase in orders compared to last year. This growth was driven by strong demand from tier-II cities, with nearly 45% of shoppers coming from tier IV and beyond.

While talking to ET, Meesho co-founder and chief executive Vidit Aatrey said, “Our first week was much better than the plan, which means the demand was front-loaded, indicating that many people planned their purchases because they wanted to make sure everything arrived well in advance for the festivals.” He further said, “I think it’s just a very healthy set of demands across the country.”

Meanwhile, Flipkart stated that they’re focusing on faster deliveries nationwide and expanding same-day and next-day services. “While major metro cities such as New Delhi, Kolkata, Hyderabad, Bengaluru continue to lead, we are also witnessing strong demand from customers across tier-II+ regions such as Medinipur, Hisar, Berhampore, Bankura, and Agartala to name a few,” said a company executive about their Big Billion Days programme.

E-commerce festive sale reaches $6-6.5 billion in first week 

Notably, in recent years, festive sales have started earlier, before Navratri. Despite worries that people might not buy during the 16-day ‘Shradh’ period (September 17 to October 2 this year), brands and marketplaces have been surprised by strong demand during this time.

According to an adviser at Datum Intelligence, Satish Meena, around INR 50,000-55,000 crore ($6-6.5 billion) worth of goods were sold in the first week of the e-commerce festive sale. “The start was very fast… However, in the last day or so, we saw things slowing down,” he noted. “It’s typically like this; almost 55-60% spending happens in the first period (and) then the focus moves towards the lower average selling price (ASP) category. There will be one more wave between Dussehra and Diwali,” he concluded.

Following the growth in sales this festive season, Ranjit Babu, director of consumer electronics at Amazon India, pointed out that there has been strong customer demand for consumer electronics. The premium segment (priced above INR 30,000) witnessed the highest year-on-year growth, standing at 30%.

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