Are you tired of those pesky dark circles under your eyes that never seem to go away? Do you feel like you’ve tried every expensive eye cream and concealer on the market but nothing seems to work?
Dark circles under the eyes are a common beauty concern, and many people spend a lot of money on cosmetic treatments to get rid of them
Well, the answer might be simpler than you think. Improving your diet and adding in some superfoods can help you achieve a refreshed and glowing look naturally, without the need for costly skincare or makeup products. These superfoods not only combat dark circles but also benefit your body from the inside out, giving you a healthy and radiant appearance.
So, let’s dive into some of the best superfoods you can incorporate into your diet to combat dark circles and achieve that refreshed look you’ve been dreaming of.
Green Tea:
Green tea is rich in antioxidants, particularly catechins, which have anti-inflammatory properties. These antioxidants can help reduce inflammation and swelling, which are common causes of dark circles. Additionally, green tea contains caffeine, which can help constrict blood vessels and reduce the appearance of dark circles.
Cucumber:
Cucumber is well-known for its soothing and cooling properties. It is also rich in vitamin K, which has been shown to reduce the appearance of dark circles. Cucumber contains antioxidants that help reduce inflammation and swelling, and the high water content of cucumbers can help hydrate the skin, making it look plumper and more refreshed.
Coffee:
Coffee is rich in caffeine, which is a natural vasoconstrictor. This means that it can help reduce the appearance of dark circles by constricting blood vessels and reducing swelling. Additionally, coffee is rich in antioxidants, which can help protect the skin from damage caused by free radicals.
Tomatoes:
Tomatoes are rich in lycopene, which is a powerful antioxidant that can help protect the skin from damage. They are also rich in vitamin C, which is essential for the production of collagen, a protein that keeps the skin firm and elastic. Tomatoes are also rich in vitamin A, which can help improve skin texture and reduce the appearance of dark circles.
Spinach:
This leafy green vegetable is a powerhouse of iron, vitamin K, and antioxidants. Iron helps to improve blood circulation and reduce dark circles, while vitamin K helps to strengthen capillaries and reduce puffiness.
Almond:
Almonds are an excellent source of vitamin E, which is a powerful antioxidant that helps to protect the skin from damage. They are also rich in omega-3 fatty acids, which help to keep the skin moisturized and supple.
Blueberries:
These little berries are packed with antioxidants and vitamin C, which help to protect the skin from damage caused by free radicals. They also contain anthocyanins, which help to improve blood flow and reduce inflammation.
Sweet potatoes:
Sweet potatoes are a great source of vitamin A, which helps to improve skin texture and reduce the appearance of dark circles. They also contain vitamin C, which helps to boost collagen production and keep the skin firm.
Avocado:
Avocado is rich in healthy fats, vitamins C and E, and antioxidants. It helps to nourish the skin and reduce inflammation, making it a great choice for combating dark circles.
Salmon:
Salmon is an excellent source of omega-3 fatty acids, which help to reduce inflammation and improve skin health. It also contains vitamin B12, which helps to improve blood circulation and reduce dark circles.
Including these superfoods in your diet can help combat dark circles and give you a refreshed, glowing look from the inside out. Plus, unlike expensive makeup or skincare products, these foods are good for your overall health as well.
As a parent, you want the best for your child, especially when it comes to their health and wellbeing. One of the most important aspects of your child’s health is their brain function, which affects everything from their ability to learn and concentrate to their mood and behavior. While many foods claim to be “brain foods,” few can compare to the benefits of avocado oil.
Avocado oil is an excellent source of nutrients that can help support your child’s brain health and function.
What is Avocado Oil?
Avocado oil is a type of oil that is extracted from the flesh of avocados. Avocados are a fruit that are native to Mexico and Central America, but are now widely grown in other parts of the world, including the United States, South Africa, and Australia.
Avocado oil is extracted by pressing the flesh of the avocado fruit. Unlike many other oils, avocado oil is unrefined, which means it is not processed or treated with chemicals. This makes it a healthier choice for cooking and eating.
Nutritional Value of Avocado Oil
Avocado oil is rich in nutrients that are important for overall health, including vitamins, minerals, and healthy fats. Here is a breakdown of some of the key nutrients found in avocado oil:
Monounsaturated fats: Avocado oil is high in monounsaturated fats, which are a healthy type of fat that can help reduce inflammation, lower cholesterol, and improve heart health.
Vitamin E: Avocado oil is a good source of vitamin E, which is an antioxidant that can help protect cells from damage caused by free radicals.
Omega-3 fatty acids: Avocado oil contains omega-3 fatty acids, which are essential for brain health and function.
Antioxidants: Avocado oil contains a variety of antioxidants, including lutein and zeaxanthin, which can help protect the eyes from damage.
Phytosterols: Avocado oil contains phytosterols, which are compounds that can help lower cholesterol levels.
Here is why you should use Black and Green Avocado Oil:
This is a Vegetarian/ Vegan product.
Ethically curated and 100% organic extra virgin avocado oil. No added preservatives or enzymes.
Oil for everyday cooking at every temperature.
A multipurpose oil with heart, beauty and body benefits. for all your needs- inside and out.
Can be used for ‘infant, baby and children’ cooking, massage and a substitute for diaper cream.
High in omega 3, 6, 9, vitamin e, beta sitosterol, monounsaturated fats and lutein
How Black and Green Avocado Oil Boosts Brain Health?
Avocado oil contains a variety of nutrients that are beneficial for brain health. These include monounsaturated fats, vitamin E, omega-3 fatty acids, antioxidants, and phytosterols.
A. Monounsaturated Fats
One of the key nutrients in avocado oil is monounsaturated fat. This type of fat is considered healthy because it can help lower bad cholesterol levels and reduce the risk of heart disease. In addition, studies have shown that diets high in monounsaturated fats may also help improve cognitive function and memory.
B. Vitamin E
Another important nutrient in avocado oil is vitamin E, which is a powerful antioxidant. Antioxidants help protect the body against damage from free radicals, which can contribute to chronic diseases and cognitive decline. Vitamin E has been shown to be particularly beneficial for brain health, as it can help protect the brain from oxidative stress and inflammation.
C. Omega-3 Fatty Acids
Omega-3 fatty acids are essential fats that are important for brain development and function. They have been shown to improve cognitive function, memory, and mood, as well as reduce the risk of depression and anxiety. Avocado oil is a good source of omega-3 fatty acids, which makes it a valuable addition to a child’s diet.
D. Antioxidants
In addition to vitamin E, avocado oil contains a range of other antioxidants that can help protect the brain from damage. These include carotenoids, such as lutein and zeaxanthin, which have been shown to improve cognitive function and protect against age-related cognitive decline.
E. Phytosterols
Phytosterols are plant compounds that are similar in structure to cholesterol. They have been shown to have a number of health benefits, including reducing cholesterol levels and improving immune function. Some studies have also suggested that phytosterols may have neuroprotective properties, which could help prevent cognitive decline.
Benefits of Black and Green Avocado Oil for Kids’ Brain Health
There are a number of ways in which avocado oil can benefit children’s brain health.
A. Improved Cognitive Function
Studies have shown that diets high in healthy fats, such as monounsaturated fats, can improve cognitive function and memory. In addition, the omega-3 fatty acids in avocado oil have been shown to improve cognitive function and mood in children. By incorporating avocado oil into their diet, children may be able to improve their cognitive abilities and perform better in school.
B. Increased Concentration
Another benefit of avocado oil for children is its ability to increase concentration. Omega-3 fatty acids have been shown to improve attention and concentration in children with ADHD. By adding avocado oil to their diet, children may be able to improve their ability to focus and concentrate, which could be particularly beneficial for children with ADHD or other attention-related disorders.
C. Reduced Risk of Neurodegenerative Diseases
The antioxidants and healthy fats in avocado oil can help protect the brain from damage and inflammation. This may reduce the risk of neurodegenerative diseases, such as Alzheimer’s and Parkinson’s disease, later in life. By starting to incorporate avocado oil into their diet at a young age, children may be able to reduce their risk of developing these conditions in the future.
How to Incorporate Avocado Oil into Your Child’s Diet
Avocado oil is a great choice for cooking, as it has a high smoke point and a mild flavor that won’t overpower other ingredients. Here are a few ways to incorporate avocado oil into your child’s diet:
A. Cooking with Avocado Oil
Avocado oil is ideal for sautéing, frying, and baking. It can be used in place of vegetable oil or other cooking oils. Avocado oil has a high smoke point, which means it can be heated to high temperatures without breaking down and releasing harmful compounds. This makes it an excellent choice for frying foods like chicken tenders or French fries.
B. Using Avocado Oil in Salad Dressings and Dips
Avocado oil can also be used as a base for salad dressings and dips. It has a mild, nutty flavor that pairs well with a variety of ingredients. To make a simple vinaigrette, whisk together avocado oil, lemon juice, Dijon mustard, and honey. You can also use avocado oil in guacamole or hummus recipes for a healthy twist.
C. Adding Avocado Oil to Smoothies and Shakes
Avocado oil can be added to smoothies and shakes to boost their nutritional value. Simply blend together your favorite fruits and vegetables with a tablespoon of avocado oil for a healthy and filling snack. The oil will add a creamy texture and a dose of healthy fats to your child’s drink.
Black and green avocado oil is the ultimate brain food for your child. Its high concentration of healthy fats, antioxidants, and lutein make it an excellent choice for promoting brain health and function. You can easily incorporate avocado oil into your child’s diet by using it for cooking, as a base for dressings and dips, or in smoothies and shakes. With its mild flavor and numerous health benefits, avocado oil is a great choice for parents who want to give their children the best possible start in life.
Ace Turtle, established in 2013 by Chabra and Berry Singh, provides comprehensive e-commerce software and operational resources to brick-and-mortar retail brands, delivering end-to-end solutions.
Ace Turtle, a startup in the retail technology space, announced on Tuesday that it has secured $34 million (INR 293 crore) in funding for its Series B round. The funding was provided by a group of investors, including Vertex Growth, SBI Investment Co. Ltd., Farglory, Lesing Nine, Stride Ventures, Tuscan Ventures, and Trifecta Capital.
The startup’s previous investors, Vertex Southeast Asia & India and InnoVen Capital, also joined in the latest funding round alongside the new investors.
Ace Turtle has announced that it intends to utilize the newly raised funds to secure long-term licenses for international fashion and lifestyle brands, as well as expand its in-house technology stack. The startup is also looking to hire skilled professionals at various levels to bolster its ambitious expansion plans.
‘Our aim is to lead the next phase of retail in India and scale it to new heights through vertical commerce,” said Nitin Chhabra, CEO of ace turtle.
Ace Turtle, established in 2013 by Chabra and Berry Singh, provides comprehensive e-commerce software and operational resources to brick-and-mortar retail brands, delivering end-to-end solutions. The startup operates in two business verticals, SaaS and licensed brands.
Ace Turtle’s proprietary platform, Rubicon, is designed to seamlessly integrate online and offline retail channels and facilitate omnichannel transformation, thus enhancing efficiency and scalability for companies. Rubicon is a widely used SaaS platform by global brands. Additionally, Ace Turtle utilizes this platform for its licensed brand portfolio, which features popular names such as Wrangler, Toys”R” Us, Lee, and others.
Ace Turtle has expressed its objective to maintain the notable growth it experienced in FY23, during which its revenue doubled and it achieved positive EBITDA.
“We believe India will be a leading source of global growth in the decades ahead, supported by positive demographics, a growing middle class and deepening internet penetration. This investment in ace turtle builds on our program to provide long-term capital to innovative companies transforming industries at scale,” said Yoshitaka Kitao, Chairman and President of Japanese VC firm SBI Investment.
Ace Turtle’s pre-Series B funding round in 2019 saw the startup raising INR 27 crore.
The startup competes with the likes of Vinculum and Unicommerce.
The Indian e-commerce market’s total addressable market (TAM) is anticipated to touch $400 billion by 2030, displaying a compound annual growth rate (CAGR) of 19% from 2022. The omnichannel approach has emerged as a dominant force in this sector.
The ecommerce sector experienced a 63% year-on-year (YoY) decline in total funding in 2022, amounting to only $4 billion during the funding winter.
Bengaluru is currently experiencing both literal and metaphorical heat. While the scorching temperatures threaten to cause sunburn, the upcoming Karnataka assembly polls are heating up the political climate. However, both these events have resulted in a common outcome.
The high temperatures, combined with the extensive travel in and out of the city due to election campaigns and rallies, have led to a significant surge in the demand for beer in Bengaluru. With temperatures crossing 45 degrees Celsius in several districts and people attending rallies and events in the heat, there is a greater demand for beer to unwind after long and tiring schedules. Consequently, beer sales have shot up in the capital, and bar owners are ecstatic.
During the financial year 2022-23, the excise department recorded the sale of 390.66 lakh boxes of beer, resulting in an additional revenue of INR 800 crore for the exchequer. This represents a 45% increase in beer production in the state compared to the previous year. The relatively low tax on beer in Karnataka, as compared to other states, has contributed to the rise in beer sales in the region.
Despite the surge in demand, there is a shortage of supply to meet the growing demand for beer. The demand for beer worth INR 10 lakh exceeds the available supply, which is only worth INR 2 lakh. As a result of the supply-demand mismatch, the cost of beer has increased, with reports indicating an additional charge of INR 20 per bottle in Bengaluru.
Bengaluru, a thriving metropolis, has earned a reputation for its vibrant pub scene. The city’s bars are committed to providing patrons with an exceptional experience. The UB Group, which is responsible for producing the popular Indian beer brand, “Kingfisher,” was established by liquor magnate Vijay Mallya and is headquartered in Bengaluru. However, over the past decade, Bengaluru has also established itself as India’s brewing capital, thanks to the introduction of microbreweries. In this time, the city has outshone all competition in terms of its love for beer.
The campaign was launched by the popular host and celebrity Rannvijay Singha, who encouraged viewers to embrace guilt-free snacking and take part in an enjoyable and interactive experience.
Marico, one of the leading FMCG companies in India, has recently unveiled the Indian Crunch League in collaboration with Saffola Munchiez, a range of delicious yet healthy snacks. The objective of this campaign is to take advantage of the current cricket frenzy and engage consumers in an interactive challenge that involves virtually crunching on their crunchiest Ragi Chips.
The Indian Crunch League is set to be led by seven city-based teams, with each team represented by a local celebrity captain. To join and compete for their favorite team, individuals can simply activate the Crunch-O-Meter filter on their smartphones. The primary goal of the contest is to collect as many crunchy Saffola Munchiez Ragi Chips as possible, which will contribute towards both the overall points for their respective cities and individual leaderboards. Those who accumulate the maximum number of Crunch points will be eligible to win Gift Vouchers worth up to INR 25 lakhs.
Saffola Munchiez has joined forces with a range of top-notch celebrities and influencers from around the country to expand the scope of the Indian Crunch League. The campaign was launched by the popular host and celebrity Rannvijay Singha, who encouraged viewers to embrace guilt-free snacking and take part in an enjoyable and interactive experience.
Subsequently, it was revealed that seven captains had been selected to represent various regions throughout the country –
Sanjana Ganeshan for Mumbai Muncherz,
Nikhil Chinapa for Bangalore Crackerz,
Sanyam Sharma for Delhi Chatpataz,
Satyajit Majumdar for Kolkata Cruncherz,
Nikhil Vijayendra Simha for Hyderabadi Crisperz,
Dhanashree Verma for Rajasthani Masaledarz,
Raj Anandkat for Gujarat Gobblerz
Speaking about the challenge, Sanjay Mishra, Chief Operating Officer-India and Chief Executive Officer – New Business, Marico, said, “As a leading player in the snacking category, Saffola has been known to constantly push the envelope when it comes to innovation. This unique gamified experience is a testament of the same. The Indian Crunch League offers a perfect opportunity for snack lovers / enthusiasts to showcase their skills and win exciting prizes. Through this campaign, we aim to build an impeccable brand affinity among our audience and engage with them on regular basis.
We have thoughtfully timed this campaign during the cricket season in the country, as this is when consumers tend to binge on unhealthy snacks. With Saffola Munchiez we want to introduce the concept of conscious indulgence, wherein the consumers can savour one of the crunchiest and tastiest snacks, completely guilt-free.”
In order to expand the campaign’s scope, the brand is preparing to announce its next wave of celebrity Impact Players soon.
As the cricket season unfolds, fans may find themselves in need of something more fulfilling to sustain their excitement. With this campaign, Saffola seeks to connect with consumers by addressing their snacking preferences through its delicious Saffola Munchiez, which are made from crunchy Ragi Chips and Roasted Makhana, perfect for guilt-free indulgence. The campaign is committed to satisfying the country’s snacking cravings in a unique and playful way.
Reliance General Insurance, one of India’s private general insurance companies, declared on Tuesday that it has teamed up with Swiggy, a popular on-demand delivery platform in the country. The purpose of this collaboration is to provide insurance protection tailored to the needs of Swiggy’s delivery partners.
According to a statement released by Reliance General Insurance, the company is offering health insurance, personal accident insurance, and mobile phone insurance coverage to Swiggy’s 300,000 delivery partners across India through Gallagher Insurance Brokers Pvt. Ltd.
“The insurance coverages offered by Reliance General Insurance come loaded with several essential benefits. With the Group Mediclaim policy, Swiggy’s delivery partners can avail OPD treatment, medical hospitalization, maternity cover, and many more benefits as per the eligibility criteria of the master policy,’ the firm said.
As per the statement by Reliance General Insurance, Swiggy’s delivery partners will be covered for accidental death and accidental permanent partial disablement under the group personal accident policy. Moreover, the insured partner will receive a loss of pay benefit while recovering from accidental temporary total disablement.
To ensure that delivery partners are financially protected while carrying out their work, Reliance General Insurance is extending coverage for accidental damage to their mobile phones. This is important since the mobile phone is a vital tool used by the delivery partners throughout their delivery journey.
Excited about the initiative, Anand Singhi, Chief Distribution Officer, Reliance General Insurance, said, “The delivery partners represent India’s fast-growing gig economy. We jointly recognized the need for a robust insurance product for the gig workers and developed just that together. Our insurance coverage ensures gig workers’ financial protection and increases their propensity to avail timely healthcare.”
“Swiggy was one of the first platforms to offer a well-rounded insurance product spanning accident and hospitalization, Covid and other illnesses, maternity cover, paid recovery time-off, and mobile insurance to name a few. To continue these industry-best benefits, we have now partnered with Reliance General Insurance so our partners know that Swiggy will always have their backs,” said Kedar Gokhale, VP of Operations at Swiggy.
Yashesh Sampat, Head – Affinity & Association, Gallagher Insurance Brokers Pvt. Ltd., said, “The aim is to introduce the concept of insurance for delivery partners that will positively impact their lives and support their livelihood. The simplicity of the product and easy access to claims service, the technology platform will help them to experience insurance in the best possible way.”
Varun Beverages stated in an exchange filing that the determination of the record date for the subdivision or split of the current equity shares would be made after securing the aforementioned approval from the company's equity shareholders.
Varun Beverages, one of the leading PepsiCo franchisees, announced on Tuesday that it had achieved a 69% year-on-year (YoY) surge in its consolidated profit after tax, reaching INR 429 crore for the quarter ending on March 31, 2023. This is a significant improvement from the company’s net profit of INR 254 crore in the corresponding quarter of the preceding fiscal year.
During the quarter, the company experienced a 37.8% year-on-year (YoY) growth in its revenue from operations, increasing from INR 2,867.4 crore in March 2022 to INR 3,952.5 crore.
During a meeting, the Board of Directors of Varun Beverages approved the sub-division or split of the company’s existing equity shares. This entails dividing one equity share, which was formerly fully paid-up and had a face value of INR 10 each, into two equity shares with a fully paid-up face value of INR 5 each. However, the implementation of this decision is contingent upon the approval of the company’s equity shareholders.
Varun Beverages stated in an exchange filing that the determination of the record date for the subdivision or split of the current equity shares would be made after securing the aforementioned approval from the company’s equity shareholders.
The company’s total expenses for the March quarter amounted to INR 3,389 crore, representing a 34.8% increase from the INR 2,514 crore incurred during the same quarter of the preceding fiscal year.
The food industry is highly competitive and populated with enough range of products from multiple brands. Startups are leading the charge of product innovation. Yet, launching a new product can be a daunting task for any food startup, but it is essential for growth and survival in the competitive industry. To successfully launch a new product, food startups need to have a well-planned strategy that incorporates various elements of product development, marketing, and sales.
Introducing new products allows food startups to keep up with changing consumer demands and preferences, stay ahead of the competition, increase revenue and profit margins, and expand their customer base. Launching new products also helps food startups to build a strong brand image and establish themselves as innovative players in the market.
Identifying customer needs and preferences is essential for developing products that meet market demand. It involves understanding the target audience, gathering feedback and data, and using insights to inform product development decisions. By doing so, food startups can create products that resonate with customers and increase their chances of success in the competitive market.
Launching new products at a food startup can be challenging and risky. Some of the common challenges that startups face while launching new products in the food industry include:
1. Limited resources: Most startups have limited resources, including funds, staff, and time. Launching a new product requires a significant investment of these resources, and startups must allocate them carefully to maximize the chances of success.
2. Competitive market: The food industry is highly competitive, and startups must compete with established players who have a significant market share and brand recognition.
3. Consumer preferences: Consumer preferences and tastes are constantly evolving, and it can be challenging for startups to keep up with these changes and develop products that meet these demands.
4. Supply chain issues: Startups may face challenges in securing reliable and affordable suppliers, which can impact the quality and availability of their products.
5. Regulatory compliance: The food industry is heavily regulated, and startups must ensure that their products meet all relevant safety, labelling, and other regulations.
6. Brand recognition: Startups often lack the brand recognition and customer loyalty enjoyed by established players. This can make it challenging to generate interest and awareness for new products.
7. Distribution challenges: Startups may struggle to secure distribution channels for their products, making it difficult to reach their target customers.
Addressing these challenges requires careful planning and execution, as well as a deep understanding of the market and consumer preferences. Ultimately, you can jeopardise your product plan for a few challenges without fighting. Hence, it hold a deeper value in understanding the right strategy.
Five strategies for successfully launching a new product
1. Conduct Market Research
Market research is crucial for any food startup looking to launch a new product. It helps to identify market demand, target audience, and competition. Conducting market research involves analyzing consumer behaviour, trends, and preferences, as well as assessing the strengths and weaknesses of your competitors. This information will help you to make informed decisions about product development, pricing, and marketing.
2. Develop a Strong Brand Identity
A strong brand identity is essential for a successful product launch. Your brand identity should communicate your unique value proposition and set your product apart from the competition. Developing a strong brand identity involves creating a compelling brand name, logo, and packaging design that align with your target audience’s preferences. Additionally, it is crucial to create a consistent brand message across all communication channels.
3. Focus on Product Development
Product development is a critical aspect of launching a new product. Your product should meet the needs and preferences of your target audience. The development process involves ideation, prototyping, testing, and refining. It is essential to focus on quality and taste, as well as packaging and labelling, to ensure that your product stands out on the shelves.
4. Develop a Comprehensive Marketing Strategy
Marketing is an essential element of launching a new product. A comprehensive marketing strategy involves identifying your target audience, developing messaging and communication channels, and planning launch events and promotions. The marketing strategy should be tailored to your target audience’s preferences and behaviours, as well as the market trends and competition. Social media platforms, influencer marketing, and email marketing are effective channels for promoting new products.
5. Have a Solid Sales Plan
A solid sales plan is crucial for a successful product launch. It involves identifying distribution channels, developing pricing strategies, and establishing relationships with retailers and distributors. It is essential to have a clear understanding of the sales process and to establish metrics for tracking sales and revenue. Additionally, having a strong sales team can help to build relationships with potential buyers and drive sales growth.
Launching a new product at a food startup requires a well-planned strategy and It’s important to remember that it is a continuous learning process, and startups should be open to feedback and willing to make adjustments as needed to improve their products and meet the evolving needs of their customers.
Pluckk's acquisition of KOOK is a strategic step towards leveraging the immense growth potential of the meal kit industry, and it opens up significant opportunities for Pluckk. (Representative Image)
Pluckk, a fresh food brand that focuses on lifestyle, has made a significant acquisition by purchasing KOOK, an Indian food-tech startup that offers consumers DIY Meal Kits. The acquisition was completed for $1.3 million, paid through a combination of cash and equity.
Founded in July 2021 by Co-founders Pratik Gupta and seed-funded by Exponentia Ventures (EV), Pluckk is a B2C fresh produce food tech supply chain platform. It’s currently operating in Bangalore and Mumbai and is the first digital fresh food brand in the Fruits and Vegetables (F&V) space to prioritize lifestyle.
The platform’s mission is to enable the ‘farm-to-table’ concept by providing end consumers with direct access to a wide range of gourmet fruits and vegetables from farmers without intermediaries. Pluckk has already partnered with over 500 farmers in Mumbai and Bengaluru and plans to expand its reach to 1,000 farmers in the next six months.
KOOK, a DIY Meal Kit Startup founded by ISB Alumni Nikhil and Arpitta in 2020, aims to simplify and streamline the process of at-home cooking. Operating in Delhi and Mumbai, KOOK offers ready-to-cook kits with semi-prepped and pre-portioned ingredients that are freshly sourced, hygienically packed, and free of preservatives. The company’s mission is to make cooking wholesome and high-quality meals less daunting for people. With KOOK’s meal kits, customers can create a perfect meal from start to finish in under 20 minutes, making at-home cooking hassle-free and easy.
Pluckk’s acquisition of KOOK is a strategic step towards leveraging the immense growth potential of the meal kit industry, and it opens up significant opportunities for Pluckk. The global meal kit market is expected to experience a 20% CAGR, growing from $15.21 billion in 2021 to $31.5 billion by 2025. With KOOK’s expertise and a strong customer base in the meal kit market, Pluckk is in an excellent position to provide top-quality fresh food to its customers in this thriving $15 billion market.
Speaking on the acquisition, Nelson D`Souza, CFO,Pluckk, said, “We are thrilled to welcome the young team of KOOK to the Pluckk family. Their demonstrated expertise in building a world-class product in the meal-kit space, coupled with our commitment to provide safe and chemical-free produce, will enable us to offer an unbeatable farm-to-fork experience to customers across India. In the post-Covid world, Ready to CookMeal Kits have emerged as a sought after cooking trend with customers preferring to control the quality of food consumed while having more dining options which we look to leverage by offering this differentiator to our customer experience. Further, from a unit economics point-of-view, this is a welcome addition to our portfolio and will help us accelerate our journey towards building a profitable business.”
KOOK, Co-Founder, Arpitta Jerath said, “We are thrilled to be joining forces with Pluckk and becoming a part of their innovative fresh food ecosystem. The synergies between what we are building at KOOK and the lifestyle first approach that Pluckk brings to the Fruits & Vegetables category seems very compelling. Our range of DIY Meal Kits, combined with Pluckk`s digital lifestyle-oriented brand, will allow us to offer even more convenience and healthy meal options to the discerning customers in the ever-growing markets Pluckk operates in.”
KOOK, Co-Founder, Nikhil Thatai said, “At KOOK, we are committed to making cooking easy and convenient for our customers and we are excited to bring our range of DIY Meal Kits to even more people through our synergies with Pluckk. We estimate the market size of meal kits to be around $1 billion by 2025 in India and we look forward to leveraging our expertise in meal kit delivery to offer healthy and delicious meal options to cater to this booming market in our country.”
Fio Pop intends to expand its product range by introducing additional items such as sandwiches, salads, and mini desserts, as well as offering lively merchandise. (Representative Image)
Fio Pop has launched a fresh range of bakery and retail items named “PICK & POP,” featuring a diverse selection of preservative-free sweet and savory treats made in small batches.
Fio Pop has expanded its menu with a new line of sweet treats that includes the Lotus Biscoff Cheesecake, Medovik Honey Cake, Chocolate & Caramel Cake, and Signature Poppin’ Tiramisu. In addition to these indulgent desserts, Fio Pop also offers a range of confectionery items such as Apple Ginger Jam, Pear Cinnamon Jam, and Almond Biscotti, all made with the finest ingredients and no preservatives.
In addition to the new range of bakery and confectionery items, Fio Pop has recently introduced a selection of celebration cakes and puddings, including tall cakes that can be customized to order. Furthermore, Fio Pop plans to expand its menu further with additional items in the near future.
Fio Pop’s PICK & POP line doesn’t just cater to the sweet tooth, it also features a range of savory options. These include a smoky Texas BBQ sauce, a chili soy-based Asian BBQ sauce, and a sweet and tangy Pop’s Honey Mustard. So whether you’re in the mood for something sweet or savory, Fio Pop has got you covered.
Vanshika Wadhwa, Creative Director, Fio Restaurants, said, “We are thrilled to announce the launch of a small range of bakery, desserts & condiments. At Fio, we have always been committed to bringing together a great experience packed with delicious, high-quality products.”
‘Pick & Pop’ can be ordered for takeaway, dine-in, or delivery via Zomato & Swiggy, subject to availability for certain products.
Fio Pop intends to expand its product range by introducing additional items such as sandwiches, salads, and mini desserts, as well as offering lively merchandise.
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