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TagZ Foods raises $2M from leading investors in Pre-Series A funding round to expand product line and drive growth

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tagz
Before the latest funding round, TagZ had raised $1.2 million in seed funding from a group of angel investors in 2020.

TagZ, a premium snack brand for GenZ and the first popped chips manufacturer in India, has secured $2 million in funding during a Pre-Series A round. The funding was led by 9 Unicorns, Dexter Angels, Agility Ventures, Venture Catalysts, Klub, Indifi, and Rannvijay Singha.

Before the latest funding round, TagZ had raised $1.2 million in seed funding from a group of angel investors in 2020. The company also appeared in the first season of Shark Tank India and received undisclosed funding from Namita Thapar and Ashneer Grover.

The funds raised by TagZ will be utilized to expedite the company’s growth, expand its manufacturing capacity, enter new markets, launch new products, and reinforce its operations. Additionally, the funding will be employed to improve TagZ’s technology platform, bolster its logistics network, and intensify its marketing and brand awareness endeavors.

In 2019, Anish Basu Roy and Sagar Bhalotia established TagZ Foods, a company that produces popped potato chips with 50% less fat, a variety of centre-filled cookies, and international gourmet dips. The startup utilizes food technology to create potato chips that are purportedly free of cholesterol, transfat, artificial colors, and preservatives.

Read More: TagZ and Rajasthan Royals collaborate to elevate cricket snacking with exclusive co-branded hamper collection

Regarding the recent funding, Anish Basu Roy, TagZ’s Founder and CEO, stated that the fresh capital will empower the company to accomplish its objective of becoming the most rapidly expanding food D2C brand.

“We are thrilled to have such strong support from our investors In our journey of creating a fitter snack brand for the younger generation. We plan to double down on your efforts to grow 4X this year.”

In addition, TagZ, a new-age snacking brand based in Bengaluru, revealed that Rannvijay Singh, a renowned actor and television personality, has invested in this funding round and will endorse the brand. Rannvijay is recognized for his entrepreneurial zeal and enthusiasm for innovative and groundbreaking brands. His collaboration with TagZ is anticipated to greatly enhance the company’s brand recognition and customer interaction.

Commenting on his association with TagZ, Rannvijay said, “I am excited to partner with TagZ, a company that is at the forefront of the D2C revolution in India. I love the fact that TagZ, as a snack brand, revolves around travel, sports and the outdoors. I believe that TagZ has the potential to become a major player in the industry, and I am looking forward to being a part of this journey.”

Tushar Agarwal, Partner at Dexter Angels, one of the lead investors in the round, said, “Tagz has garnered significant consumer love as a brand in a short period of time. Since our investment in their previous round, they have demonstrated impressive scalability and growth over the past 18 months while still maintaining a steadfast focus on profitability. As we continue to partner with Tagz, we are thrilled to double down and support their next phase of growth.”

Over the last 18 months, TagZ has experienced a 30-fold surge in volumes. The company concentrates on the top 30-40 million households in the country via an omnichannel approach that encompasses a network of 5000 retail stores and is accessible on over 30 e-commerce platforms like Swiggy Instamart, Zepto, and Blinkit, among others, catering to customers in 22 cities. Furthermore, TagZ’s products are currently accessible in overseas markets such as Kuwait, Dubai, Maldives, and Australia.

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Launch a similar product or develop a new product? Know the best way to win customers

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Product development is an important aspect of the food industry. It involves the creation of new food products or the improvement of existing ones to meet changing consumer preferences and market demands. In an increasingly competitive market, food businesses need to stay ahead of the curve by developing innovative products that differentiate them from their competitors.

As a food business owner, deciding whether to launch a similar product to your competitors or invest in innovation and develop a new product can be a challenging decision. On one hand, launching a similar product can help you avoid the risks associated with launching a completely new product. On the other hand, investing in innovation can help you stand out from the competition and build a unique brand identity.

Choosing between launching a similar product or investing in innovation is a critical decision that can impact the success of a food business. Both approaches have their advantages and disadvantages, and businesses must weigh these factors carefully to make an informed decision. 

We’ll explore the pros and cons of each approach to help you make the best decision for the success of your food business.

Launching a similar product

Launching a similar product is often a less risky approach, as it involves entering a market that has already been proven to be successful. It can be an attractive option for businesses looking to capitalize on existing marketing efforts, leverage investor appeal, and secure funding. However, launching a similar product can also be challenging in terms of differentiation, as businesses may find it difficult to stand out in a crowded market. They may also have to compete for resources with other businesses offering similar products.

Launching a similar product to your competitors can have its advantages. As mentioned earlier, there is already a proven market for the product, which can help you avoid the risks of launching a completely new product. You can also benefit from the marketing and advertising efforts of your competitors, as consumers are already familiar with the product and its benefits. Additionally, investors may be more willing to invest in a product that has already been successful for others.

Launching a similar product has several advantages for your brand as follows:

1. Lower Risk: Launching a similar product in an existing market reduces the risk associated with introducing a new and untested product. This is because the market has already been proven to be successful, and businesses can leverage existing marketing efforts and customer demand.

2. Established Market: By launching a similar product, businesses can enter an established market, which means that they do not have to create a new market or educate customers about the product’s benefits. This can save time and resources and help businesses quickly establish a presence in the market.

3. Competitive Advantage: Similar products may offer a competitive advantage over other businesses that are not offering the same product. By entering a market that has already been proven to be successful, businesses can differentiate themselves from competitors and capitalize on existing marketing efforts.

4. Investor Appeal: Investors may be more willing to invest in businesses that are launching similar products as they can see the potential for a return on investment. Similar products can provide a sense of security, as there is already a market for the product.

5. Resource Allocation: Launching a similar product can be less resource-intensive compared to investing in innovation. This is because businesses can leverage existing resources such as production facilities and supply chains.

However, there are also some significant drawbacks to launching a similar product. It can be difficult to differentiate your product from your competitors, and if consumers see your product as just another version of something they can already get from another brand, it can be challenging to convince them to choose your product over the competition. Furthermore, your competitors may have already established relationships with suppliers, manufacturers, and distributors, making it more difficult for you to secure the resources you need to launch your product.

Launching a similar product has several disadvantages for food businesses, including:

1. Limited differentiation: Launching a similar product may make it difficult for a business to differentiate itself from competitors, particularly if the market is already saturated with similar products. This can result in a price war, which can erode profit margins.

2. Reduced margins: Similar products often compete on price, which can result in reduced profit margins for businesses. This is particularly true if the market is already crowded with similar products, as businesses may need to lower their prices to remain competitive.

3. Missed opportunities: Focusing solely on launching a similar product may mean missing out on potential new markets or emerging trends. This can limit a business’s growth potential and reduce its ability to stay ahead of the competition.

4. Negative reputation: Launching a similar product may be seen as unoriginal or uncreative, which can harm a business’s reputation. Consumers may view the business as lacking in innovation, which can make it difficult to build brand loyalty.

5. Risk of market saturation: Launching a similar product in a crowded market can increase the risk of market saturation. This can result in a decline in sales and profits, particularly if consumers are already loyal to other established brands in the market.

Investing in innovation

Investing in innovation involves developing a unique product that differentiates the business from its competitors. This approach can lead to a strong brand identity, customer retention, and a competitive advantage in the market. However, it is also a riskier approach, as it requires significant time and financial investment. Additionally, it can be challenging to secure funding for innovative products that are untested in the market.

Investing in innovation and developing a unique product can also have its advantages. By creating something new and different, you have the opportunity to capture a new market or appeal to a new demographic that your competitors may not be targeting. This can also help you differentiate your business from others and build a strong brand identity. Furthermore, by continually improving and refining your product, you can offer something that your competitors can’t, which can make it easier to retain customers over time.

Investing in innovation has several advantages for businesses in the food industry, including:

1. Competitive advantage: By investing in innovation, businesses can create unique products or solutions that differentiate them from competitors. This can give them a competitive advantage in the market and increase their market share.

2. Higher profit margins: Innovative products often have higher profit margins than similar products, as they can command a higher price point due to their unique features or benefits.

3. Stronger brand reputation: Innovation is often associated with quality and reliability, which can enhance a business’s brand reputation and increase customer loyalty.

4. Access to new markets: Innovative products can open up new markets and customer segments, as they may appeal to consumers who are looking for something different or more unique.

5. Future-proofing: By investing in innovation, businesses can future-proof themselves against market changes or disruptions. They can stay ahead of the curve and adapt to changing consumer preferences and trends.

6. Intellectual property protection: Innovations can be protected through patents, trademarks, and copyrights, which can provide legal protection and prevent competitors from copying or replicating the product.

However, investing in innovation also has its drawbacks. Developing a new product can be a risky and time-consuming process, and there is no guarantee that it will be successful. Furthermore, it can be more difficult to secure funding for a completely new product, as investors may be hesitant to invest in something that has not been proven in the market.

Investing in innovation has several disadvantages for businesses in the food industry, including: 

1. Higher costs: Developing and launching an innovative product can be expensive, requiring significant investment in research and development, product testing, and marketing.

2. Uncertainty: There is always some level of uncertainty associated with innovation, as there is no guarantee that the new product will be successful in the market. This can lead to higher risk for the business.

3. Longer development times: Developing an innovative product often takes longer than launching a similar product, as it requires more research, testing, and refinement.

4. Resource allocation: Investing in innovation can divert resources away from other areas of the business, such as marketing or operations, which could impact overall business performance.

5. Competitive response: Competitors may respond to an innovative product by launching similar products or replicating the innovation, reducing the advantage gained from being first to market.

6. Consumer acceptance: Innovative products may not always be well received by consumers, who may be hesitant to try something new or may not see the value in the product’s unique features.

Making the decision

Ultimately, the decision to launch a similar product or invest in innovation will depend on your specific business goals and circumstances. If you are looking to enter an established market with a proven product, launching a similar product may be the best option. However, if you are looking to differentiate your business and build a unique brand identity, investing in innovation may be the better choice.

Regardless of which approach you choose, it’s important to conduct thorough research and analysis to understand your market, competition, and consumer preferences. This can help you make an informed decision and increase your chances of success in the highly competitive food industry.

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How sales automation software boosts the online sales of your food brand? 

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sales automation software

In today’s digital age, online sales have become a crucial aspect of any business strategy. With more and more consumers turning to e-commerce platforms for their shopping needs, businesses need to have a strong online presence to remain competitive. One way to boost online sales is by using sales automation software. This software can work wonders for your brand by streamlining and automating various sales processes, ultimately leading to increased sales and revenue.

Sales automation software is a type of technology that automates and streamlines various sales-related tasks, such as lead generation, prospecting, customer relationship management (CRM), and sales forecasting. This software allows businesses to save time and increase efficiency by automating repetitive tasks and providing data-driven insights to help sales teams make informed decisions. 

Online sales are crucial for brands in today’s digital age as they allow businesses to reach a wider audience and provide convenient purchasing options for customers. With the increasing popularity of online shopping, having a strong online sales strategy is essential for staying competitive in the market. Additionally, online sales offer valuable data insights and the ability to track customer behaviour, which can be used to further improve sales and marketing strategies.

The software provides better sales insights through data analysis, helping brands understand customer behaviour and preferences. This information can be used to develop targeted marketing campaigns, improve customer experience, and increase sales.

Here are some reasons why sales automation software is important and How it improves sales of your brand:

1. Improves efficiency

Sales automation software can help you streamline various sales processes, including lead generation, lead qualification, and follow-ups. By automating these processes, your sales team can focus on high-value tasks such as closing deals and building relationships with customers.

Improved sales efficiency refers to the ability of sales automation software to streamline and optimize various aspects of the sales process, such as lead generation, prospecting, follow-up, and closing deals. By automating repetitive tasks, eliminating manual errors, and providing data-driven insights, sales automation software can significantly improve the productivity and effectiveness of sales teams, ultimately leading to increased sales and revenue for the business.

2. Saves time

Automation software can save your team valuable time by automating routine tasks such as data entry and follow-up emails. This allows your team to focus on other important tasks such as customer service and relationship building.

Sales automation software helps in saving time by automating various manual tasks such as data entry, lead qualification, and follow-up tasks. This frees up salespeople to focus on higher-value activities such as building relationships with customers and closing deals. The software can also automatically generate reports and provide insights into sales performance, further saving time for sales managers.

3. Increase Productivity

With automation, your team can manage more leads and customers in less time, ultimately leading to increased productivity. Additionally, automation software can help identify which leads are most likely to convert, allowing your team to prioritize their efforts accordingly.

By automating tasks such as lead generation, lead nurturing, and follow-up, sales automation software allows sales teams to focus on higher-value tasks such as closing deals and building relationships with clients. This increased productivity can lead to greater success and profitability for the business. Sales automation software can provide analytics and reporting tools, allowing for real-time visibility into sales performance and the ability to make data-driven decisions to further increase productivity.

4. Provides insights

Sales automation software can provide valuable insights into customer behaviour, allowing your team to make informed decisions. For example, you can track which products are most popular, which marketing campaigns are most effective, and which sales tactics are most successful.

Sales automation software provides better sales insights by tracking and analyzing customer behaviour and sales patterns. This data can be used to make informed decisions about sales strategies, product development, and customer engagement. By having access to accurate and up-to-date information, businesses can improve their sales performance and stay ahead of the competition.

5. Enhances customer experience

By automating routine tasks, your team can provide a more personalized experience to customers. Automation software can also help you respond to customer inquiries and concerns more quickly, improving overall customer satisfaction.

Sales automation software can help enhance the customer experience by providing personalized and timely communication. Automated emails, chatbots, and other features can improve the speed and accuracy of customer responses, resulting in better satisfaction. This leads to a more personalized and seamless customer experience, which in turn can increase customer loyalty and retention.

Sales automation software is crucial for businesses looking to improve their online sales and enhance their overall brand image. It streamlines the sales process, saves time, increases productivity, provides valuable insights, and ultimately enhances the customer experience. By leveraging the benefits of sales automation, brands can not only boost their sales but also establish themselves as efficient and customer-focused entities in the highly competitive online marketplace.

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Dairy-alternative brand Bettermoo(d) aims to raise $7.5 Million via share placement

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bettermood
Most of the funds will be allocated by the company towards a promotional campaign for Moodrink, its plant-based substitute for Alpine milk.

Bettermoo(d), a plant-based company, is seeking to secure C$10m ($7.5m) in funding as it prepares to release its signature Moodrink in September.

In an effort to raise capital, the dairy-free company based in Canada will offer shares at C$6.80 apiece through an unbrokered private placement.

According to Bettermoo(d), the financing will comprise of 1,470,588 units, with each unit containing one common share and one common share purchase warrant that can be exercised at C$9.80 per share within a 24-month period.

Most of the funds will be allocated by the company towards a promotional campaign for Moodrink, its plant-based substitute for Alpine milk.

Steve Pear, a former Coca-Cola executive and new chairman of the company, said, “With more than 20,000 local retail sample orders and its unique branding and concept, the company is very confident it will become a new leader in the dairy-alternative sector.”

Bettermoo(d) has announced that Nima Bahrami, the company’s Co-Founder and former Chairman, has assumed the position of CEO, while Pear has taken over as Chairman.

Pear added, “The launch on the West Coast of Canada in September, focusing on our founder’s home country, is seen as a potential proof-of-concept for the global market which offers a huge opportunity.”

Since its establishment in 2021, Bettermoo(d) has raised more than C$7 million and recently revealed that the renowned musician Bryan Adams is among its founding members. The company’s headquarters are located in Austria, where it markets vegan cheese, such as camembert and cream cheese substitutes.

“We, as a company, are not only committed to creating significant shareholder value but also better products for a better you. I can’t wait to enter this upcoming and very exciting phase of building our company towards becoming a leading market player in the industry,” Bahrami said.

Later this year, the recently trademarked Moodrink will be introduced throughout Canada.

As reported by GlobalData, the market for grain, nut, rice, and seed milk substitutes in Canada was valued at C$330.7 million ($263.8 million) in 2021. The category is anticipated to reach C$640.5 million by 2026, with a compound annual growth rate of 14.1% during the five-year span.

The category is projected to increase in volume at a compound annual growth rate of 11.9% from 2021 to 2026, reaching 231.2 million kilograms by 2026.

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Bangalore-based startup Up aims to revolutionize home cooking with smart appliance delishUp

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Up
Up is currently focusing solely on the Indian market, as it is considered large enough to accommodate several years of expansion.

Food is an essential part of our lives, but in today’s fast-paced world, it’s often the first thing to be sacrificed when we’re pressed for time or feeling exhausted. This is especially true for young professionals in India, who frequently order food delivery when they return home from work. Recognizing the potential in this trend, companies such as Zomato and Swiggy have created nationwide food delivery platforms. Although these services offer convenience, there are increasing concerns about the potential health risks associated with relying too heavily on them in the long term.

Up is a tech company that specializes in designing and manufacturing smart and connected consumer appliances. Founded in 2021 by Mahek Mody and Mohit Sharma, the company is based in Bangalore and focuses on promoting home cooking while reducing the friction associated with it.

delishUp is the main product of the company, which serves as a smart cooking assistant specifically designed to simplify the cooking process for young Indian households. It features more than 250 recipes from a variety of cuisines, such as continental, oriental, Indian, Filipino, and Ethiopian, among others. This product eliminates the challenges of measuring ingredients, chopping, and cooking, making the entire cooking experience hassle-free.

Equipped with an interactive 8-inch touchscreen and Smart Jar, the appliance automates the process of chopping and stirring ingredients for a range of dishes, including gravies and one-pot meals. It can hold enough food to serve up to 4 people and can also be utilized to keep the food warm and heat it.

The delishUp appliance is powered by an AI framework called UpAI, which governs and regulates the hardware functionality and recipe precision. With the integration of ChatGPT, UpAI now possesses extensive knowledge of food, ingredients, and recipes, enabling it to provide generative and responsive suggestions for all cooking requirements and inquiries. In addition, the company is currently developing its AI capabilities for recipe creation and sharing, with the aim of establishing a community of users who can share and follow recipes created by other users.

CEO and Co-founder of the company, Mody said, “With food available on food delivery apps and new recipes coming up on Instagram and YouTube, people are interested in experimenting with food. But this generation has not learned to cook from their parents. So we wanted to lessen the distance between these two doors.”

Over the course of one year, the food tech company has secured a total of $1.5 million in funding, with contributions from a variety of investors, including Rainmatter (Zerodha’s funding arm), Rukam Capital, Draper Associates, as well as Co-founders from Ather Energy and Unacademy, along with several other angel investors.

Despite being established in 2021, the company only began operating five months ago. However, within this short time frame, it has already garnered over 100 monthly users, primarily in Bangalore, Pune, and Mumbai. The company intends to broaden its delivery geography to include Delhi in the near future.

Up aims to sell around 500-800 devices per month by December and plans to expand gradually to other cities, with a target of reaching 1000 devices per month by the end of the financial year. The company is currently focusing solely on the Indian market, as it is considered large enough to accommodate several years of expansion.

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Swiggy strengthens marketing team with Aparna Giridhar as new Vice President

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Aparna Giridhar
With 11 years of experience in her previous position at Unilever, Aparna Giridhar is expected to bring a wealth of marketing expertise to Swiggy.

Swiggy, the renowned online food and grocery delivery platform, has recently named Aparna Giridhar as its new Vice President of Marketing. With 11 years of experience in her previous position at Unilever, Giridhar is expected to bring a wealth of marketing expertise to Swiggy.

Giridhar is set to replace Ashish Lingamneni, who held the position of VP of Marketing for almost six years before resigning. With Giridhar’s appointment, Swiggy aims to introduce a new perspective to its marketing strategy, as the company strives to grow its footprint in the fiercely competitive food delivery industry.

Having started her career as a summer intern at Unilever Singapore, Giridhar went on to join the company’s India office in 2012 as a participant in the Unilever Future Leaders Program. She has now been appointed as the VP Marketing at Swiggy.

Ascending the corporate ladder at Unilever, Giridhar began as an area sales manager in Chennai and gradually worked her way up to become the General Manager of eCommerce. During her tenure at Unilever, Giridhar was responsible for managing a diverse portfolio of brands such as Lakme, Glow & Lovely, Simple Skincare and Elle18.

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ONDC imposes caps on seller incentives, potentially reducing price gap with Swiggy and Zomato

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ONDC
ONDC

ONDC has gained popularity as a cheaper alternative to Swiggy and Zomato due to its discounts and free delivery services. Nevertheless, the noticeable difference in price between these platforms is expected to reduce in the coming days.

Read More: ONDC sparks price war, threatens Zomato and Swiggy dominance in food delivery space

ONDC has recently informed the seller-side applications on their network that the subsidies provided for delivery costs to customers will now be subject to a cap. This new cap became effective from May 9th.

With ONDC experiencing a surge in orders, with food and grocery orders peaking at 25,000 over the weekend, the company sent a communication to seller-network participants on May 7th, outlining several changes.

Until now, ONDC was providing buyers with a logistics discount incentive of up to INR 75 on every eligible order. However, with the latest amendment to the clause, ONDC has introduced two new additional conditions.

Under the new clause, the incentive will now only be applicable up to a maximum limit of INR 225,000 per seller-side app per day, and a maximum incentive of INR 3,750 per seller per day.

Initially, the incentive provided by ONDC came with specific requirements, which mandated seller-side apps to offer “zero delivery charges” for all hyperlocal deliveries and reduced charges for inter-city delivery. Additionally, ONDC expected buyer apps to communicate the availability of free delivery to the buyer as early as possible during the buyer journey to boost demand.

Consequently, this resulted in customers being exempted from delivery charges for the majority of hyperlocal orders.

However, effective May 9th, this clause has been removed.

Consequently, buyers may now begin to observe delivery charges for certain restaurants and grocery outlets, particularly if these sellers have surpassed the cap set by ONDC.

Furthermore, the price gap between ONDC and Swiggy-Zomato, which had previously been as high as 50%-60%, is expected to diminish with these recent changes.

Read More: Brokerage firm Motilal Oswal dismisses immediate threat to Zomato from ONDC

Although ONDC officials have refrained from commenting, sources have revealed that the network had always intended to introduce these caps, as the initial discounts were primarily intended to draw in consumers to the platform.

ONDC has so far been funding these discounts and has raised around INR 180 crore from multiple institutions and banks such as State Bank of India, Kotak Mahindra Bank, Axis Bank, HDFC Bank, and ICICI Bank.

In an effort to encourage participation, ONDC has been providing numerous incentives to its participants.

According to sources, ONDC has also been offering an incentive of INR 50 to buyer-side apps like Paytm and Pincode, to provide a comparable discount to customers on orders over INR 100. This incentive was also capped at 2,000 orders per day. Additionally, ONDC has been providing various other incentives and rewards to increase buyer-side demand and attract more merchants to the platform. However, these incentives are expected to be gradually phased out as the network grows in scale.

Despite the recent changes, it is expected that the cost of food items on ONDC will still be significantly lower than that of its competitors. This is because seller apps on ONDC are only charging restaurants a commission of approximately 2%-3%, whereas Zomato and Swiggy typically charge commissions ranging from 20-30%.

Restaurants tend to raise the prices of their menu items while listing them on Swiggy and Zomato due to the high commissions charged by these platforms.

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Unwind and relax with Sippin Pina Colada Drink Mixer this evening

Sippin Pina Colada Drink Mixer

Love the sweet, creamy coconut flavor mingles with the tangy, tropical taste of fresh pineapple juice? 

This tropical yet classy cocktail is enough to give you vibes of sunbathing on a beach straight from Puerto Rico! 

On a day when the hot sun is burning your skin like your enemy, this Pina colada is enough to parch you in this heat from inside and out. 

Whether you’re on vacation or just need a quick escape from the daily grind, thisPina Colada is the perfect way to transport yourself to a tropical paradise even at home! 

Yes, the delicious taste of this lush cocktail at home with Sippin’s Pina Colada Drink Mixer! 

Sippin’s Pina Colada Drink Mixer:

Sippin’s Pina Colada Drink Mixer is the ultimate tropical indulgence for cocktail lovers. It is a premium quality drink mixer that is made from real coconut cream, sweet pineapple juice, and natural flavors. 

With just the right balance of sweet and tangy, this drink mixer makes it easy to create the perfect Pina Colada in the comfort of your own home. The smooth and creamy texture of the coconut cream pairs perfectly with the juicy and fresh flavor of the pineapple juice, making for a delicious and refreshing cocktail experience. 

Simply mix with your favorite rum and ice, and you’re ready to sip away and transport yourself to a tropical paradise. Sippin Pina Colada Drink Mixer is also a versatile mixer that can be used in a variety of other cocktail recipes, making it a must-have for any home bar. 

Whether you’re entertaining guests or simply relaxing at home, Sippin’s Pina Colada Drink Mixer is the perfect way to add a touch of tropical indulgence to your day.

Order from: 

Price of single serving sachet: INR 45

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Empty stomach vs full stomach: The best time to take your multivitamins for maximum results

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Multivitamins

Vitamins and minerals are essential nutrients that our bodies need to function properly. They play important roles in maintaining overall health and well-being, such as strengthening bones, supporting the immune system, and regulating metabolism. However, many people do not consume enough vitamins and minerals through their diets alone, and that is where multivitamins come in.

Multivitamins have become a popular supplement for many people looking to improve their overall health and well-being. They contain a variety of vitamins and minerals that our bodies need to function properly. However, there is a debate about the best time to take multivitamins – should they be taken on an empty stomach or a full stomach? 

In this article, we will explore the benefits and drawbacks of taking multivitamins on an empty stomach or a full stomach to help you determine the best time to take your multivitamins for maximum results.

Multi-vitamins on empty Stomach:

Taking multivitamins on an empty stomach means taking them before eating anything in the morning or at least two hours after eating. Here are some benefits and drawbacks of taking multivitamins on an empty stomach:

Benefits:

  • Faster absorption: When taken on an empty stomach, multivitamins are absorbed quickly into the bloodstream, allowing the body to use them faster.
  • Avoid interference with food: Taking multivitamins on an empty stomach can prevent any interference with the absorption of other nutrients from food.
  • Prevent stomach upset: Taking multivitamins on an empty stomach may prevent stomach upset and nausea, which can occur when multivitamins are taken with food.

Drawbacks:

  • Increased risk of side effects: Taking multivitamins on an empty stomach can increase the risk of side effects, such as nausea, stomach cramps, and diarrhea.
  • Increased risk of vitamin toxicity: Taking multivitamins on an empty stomach can increase the risk of vitamin toxicity, especially for fat-soluble vitamins such as vitamin A, D, E, and K.
  • Low blood sugar: Taking multivitamins on an empty stomach may cause a drop in blood sugar levels, especially for people with diabetes or hypoglycemia.

Multi-vitamins on full Stomach:

Taking multivitamins with food means taking them with a meal or snack. Here are some benefits and drawbacks of taking multivitamins on a full stomach:

Benefits:

  • Reduced risk of side effects: Taking multivitamins with food can reduce the risk of side effects such as nausea, stomach cramps, and diarrhea.
  • Improved absorption of fat-soluble vitamins: Taking multivitamins with food can improve the absorption of fat-soluble vitamins such as vitamin A, D, E, and K.
  • Better nutrient absorption: Taking multivitamins with food can enhance the absorption of other nutrients from food.

Drawbacks:

  • Slower absorption: Taking multivitamins with food can slow down the absorption of vitamins and minerals, as they need to be broken down and digested along with the food.
  • Interference with other medications: Taking multivitamins with food can interfere with the absorption of certain medications, such as antibiotics and iron supplements.
  • Reduced efficacy: Taking multivitamins with food may reduce their efficacy as some nutrients may bind with the food and become less available for absorption.

So what is the best time to take Multivitamins & does timing matter at all?

While the benefits and drawbacks of taking multivitamins on an empty stomach versus with food have been discussed, the question remains: does timing actually matter when it comes to taking multivitamins?

The short answer is that it depends on the individual and their specific needs. There is no one-size-fits-all approach to taking multivitamins, and what works best for one person may not work for another. Some people may find that taking multivitamins on an empty stomach works best for them, while others may prefer taking them with food.

Here are some factors to consider when deciding the best time to take your multivitamins:

  • Personal preference: Some people prefer taking multivitamins on an empty stomach, while others prefer taking them with food. Choose the option that works best for you and your lifestyle.
  • Nutrient needs: If you need to boost your intake of certain nutrients, such as iron or vitamin D, it may be best to take them on an empty stomach. However, if you are taking multivitamins for overall health and well-being, taking them with food may be more beneficial.
  • Medications: If you are taking any medications that may interfere with the absorption of multivitamins, such as antibiotics or iron supplements, it may be best to take them separately.
  • Digestive issues: If you experience stomach upset or nausea when taking multivitamins on an empty stomach, it may be best to take them with food to reduce the risk of side effects.
  • Time of day: Taking multivitamins in the morning may be more convenient for some people, while others may prefer taking them at night. Choose a time that works best for your schedule and routine.

It is important to note that while the timing of taking multivitamins may not be crucial, consistency is key. Taking multivitamins regularly is essential to reap their full benefits. It is also important to follow the recommended dosage and not exceed the recommended daily intake, as this can lead to toxicity and adverse health effects.

Multivitamins are a popular supplement that can provide a variety of benefits for our overall health and well-being. However, the best time to take multivitamins for maximum results is a subject of debate. 

Taking multivitamins on an empty stomach can provide faster absorption and prevent interference with food, but may increase the risk of side effects and vitamin toxicity. Taking multivitamins with food can reduce the risk of side effects and improve the absorption of fat-soluble vitamins, but may interfere with the absorption of certain medications and reduce the efficacy of some nutrients. 

The best time to take multivitamins depends on personal needs, preferences, and lifestyle, so it is important to consider these factors when deciding when to take your multivitamins. Ultimately, it is always a good idea to consult with your healthcare provider before starting any new supplement regimen to ensure that it is safe and appropriate for you.

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Say goodbye to love handles with these 10 fat-busting foods

fat-busting foods

Love handles, also known as muffin tops, are the extra fat deposits that accumulate around the waistline. Love handles are a common issue among both men and women. Several factors contribute to the accumulation of love handles. The most significant contributors include:

  1. Sedentary lifestyle: Lack of physical activity is a leading cause of love handles. When you spend long hours sitting or lying down, you burn fewer calories, which can result in weight gain and fat accumulation around the waistline.
  1. Poor diet: Consuming foods high in calories, saturated fats, and refined sugars can contribute to the accumulation of love handles. These foods are often low in nutrients and fiber, making them less filling and causing you to overeat.
  1. Hormonal changes: Hormonal changes in the body can cause fat to accumulate around the waistline. For example, when cortisol levels are high, it can lead to an increase in belly fat.

Love handles can be unsightly and also have negative health implications, as they are associated with an increased risk of heart disease, diabetes, and other health problems.

While many people believe that only exercise can get rid of love handles, the truth is that diet plays a crucial role in fat loss. A healthy diet is essential for eliminating love handles and achieving a leaner, healthier body. A diet that is rich in nutrients, fiber, and protein can help you lose weight, reduce inflammation, and improve overall health.

In this article, we will discuss the top 10 fat-busting foods that can help you eliminate love handles and achieve a leaner, healthier body.

  1. Avocado:

Avocado is a nutrient-dense fruit that is rich in healthy fats, fiber, and antioxidants. These nutrients help to reduce inflammation, promote weight loss, and reduce the risk of heart disease. Avocado can be added to salads, sandwiches, or smoothies to make them more filling and nutritious.

  1. Salmon:

Salmon is an excellent source of protein and healthy fats. It is rich in omega-3 fatty acids, which help to reduce inflammation, improve heart health, and promote weight loss. Salmon can be grilled, baked, or poached and served with vegetables for a healthy meal.

  1. Blueberries:

Blueberries are a superfood that is rich in antioxidants, fiber, and vitamins. These nutrients help to reduce inflammation, improve digestion, and promote weight loss. Blueberries can be added to smoothies, yogurt, or oatmeal for a healthy and delicious snack.

  1. Leafy Greens:

Leafy greens, such as spinach, kale, and lettuce, are low in calories and high in nutrients. They are rich in fiber, vitamins, and minerals, which help to reduce inflammation, promote weight loss, and improve overall health. Leafy greens can be added to salads, sandwiches, or smoothies to increase their nutritional value.

  1. Greek Yogurt:

Greek yogurt is a great source of protein and calcium. It is low in calories and high in nutrients, making it an excellent food for weight loss. Greek yogurt can be eaten as a snack or added to smoothies or salads for a healthy and filling meal.

  1. Nuts and Seeds:

Nuts and seeds, such as almonds, walnuts, and chia seeds, are rich in healthy fats, fiber, and protein. These nutrients help to reduce inflammation, promote weight loss, and improve heart health. Nuts and seeds can be added to oatmeal, salads, or smoothies for a healthy and satisfying snack.

  1. Berries:

Berries, such as strawberries, raspberries, and blackberries, are low in calories and high in nutrients. They are rich in antioxidants, fiber, and vitamins, which help to reduce inflammation, improve digestion, and promote weight loss. Berries can be eaten as a snack or added to yogurt, oatmeal, or smoothies for a healthy and delicious meal.

  1. Eggs:

Eggs are a great source of protein and healthy fats. They are low in calories and high in nutrients, making them an excellent food for weight loss. Eggs can be boiled, scrambled, or poached and served with vegetables for a healthy and filling meal.

  1. Quinoa:

Quinoa is a nutrient-dense grain that is rich in protein, fiber, and vitamins. These nutrients help to reduce inflammation, promote weight loss, and improve overall health. Quinoa can be cooked and served with vegetables or added to salads for a healthy and filling meal.

  1. Green Tea:

Green tea is a rich source of antioxidants and caffeine. It helps to boost metabolism, reduce inflammation, and promote weight loss. Green tea can be consumed hot or cold and is an excellent alternative to sugary drinks.

Eliminating love handles requires a combination of exercise and a healthy diet. Consuming foods that are rich in nutrients, fiber, and protein can help you lose weight, reduce inflammation, and improve overall health. Incorporating these top 10 fat-busting foods into your diet can help you achieve a leaner, healthier body and say goodbye to love handles for good.

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