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Twisting Scoops showcases strong Business on Shark Tank India; Leaves Sharks and Internet in Amusement

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scoops

Twisting Scoops is an ice cream chain that offers Turkish ice cream made from goat milk, which has a unique texture and taste compared to traditional ice creams.

The founders, Kunwarpreet Singh Juneja and Manmeet Singh Batra started their journey in 2016 after visiting Istanbul, Turkey during their studies in textile design. The experience of tasting Turkish ice cream inspired them to bring the concept to India. They started their company in Chandigarh and have since expanded to open stores throughout India.

The company offers a unique experience for its customers, with servers twisting the ice cream cones in various formations before serving them. According to the founders, Twisting Scoops is the largest Turkish ice cream brand chain in Asia.

One of the challenges the founders faced was efficient distribution of their product. To solve this problem, they partnered with Air India Cargo to ensure that stock is delivered from their Delhi plant to all outlets within 72 hours. This has allowed them to grow the company to a team of 240 people who handle the production, distribution, and marketing of their product.

During their appearance on Shark Tank India, investors Bansal and Gupta offered INR 50 lakh for 10% equity and an additional INR 50 lakh in debt, valuing the company at INR 5 crore. However, other investors Jain and Mittal advised the founders against accepting the offer. Despite the tempting offer, the founders ultimately decided not to take it and walked away without a deal.

The decision not to accept the offer was a bold move by the founders. It showed their confidence in their company’s value and potential for growth. Since the show, Twisting Scoops has continued to expand its reach and is now one of the most popular ice cream chains in India. The founders’ dedication and hard work have paid off, and they have become an inspiration for other young entrepreneurs in India.

Twisting Scoops is a highly innovative ice cream brand that has made waves in the dessert industry since its appearance on Season 2 of Shark Tank India. The company was founded by a brother-sister duo who sought to offer unique, handcrafted ice cream flavors that are made with natural ingredients and without preservatives.

One of the key selling points of Twisting Scoops is the ability for customers to customize their ice cream experience. Customers can select their base flavor and then add their “twist” by choosing from a variety of mix-ins, such as fruits, nuts, cookies, and candies. This allows for a highly personalized experience that can be tailored to suit any taste preference.

Since its appearance on Shark Tank India, Twisting Scoops has continued to expand and grow its offerings. The brand has received numerous awards and accolades for its innovative flavors and business model, as well as being featured in various media outlets.

One of the things that sets Twisting Scoops apart from other ice cream brands is its unique business model. The brand operates from a mobile food truck, which allows it to reach customers at various locations, such as parks, festivals, and corporate events. This innovative approach impressed the judges on Shark Tank India, who praised the founders for their commitment to using only the freshest and most natural ingredients in their products.

Twisting Scoops has since expanded its operations to four countries, with over 30 stores in more than 20 cities. The brand’s ice cream is made from 100% natural ingredients and contains no chemicals, making it a vegetarian product that provides customers with new taste experiences.

For those interested in owning a Twisting Scoops franchise, the brand offers three different models: Twisting Scoops Studio, Twisting Scoops Kiosk, and Twisting Scoops Store. Each model provides franchise owners with the opportunity to offer the same high-quality, handcrafted ice cream flavors that Twisting Scoops is known for. Overall, Twisting Scoops is an exciting and innovative brand that continues to push the boundaries of the dessert industry.

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Best Single Malt Whiskies to buy or Gift in India

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whisky

Among the many places where single malt whisky is widely consumed, India ranks among the top. A number of different single malt whiskies are now on sale in India, thanks to the country’s growing taste for high-quality liquor. Whether you’re looking to treat yourself or find the perfect present for a loved one, shopping can be an exhausting experience. The top single malt whiskies available in India are discussed here, making them ideal presents.

Single malt whisky, unlike blended whiskies, is manufactured from malted barley and water only. It is then distilled in copper pot stills and matured in wood barrels. Single malt whiskies, in contrast to blended whiskies, are manufactured from a single batch of whisky at a single distillery.

Some of the best single malt whiskies you can buy in India, or give as a gift, are listed here:

1. Amrut Fusion

Several international honours have been bestowed upon Amrut Fusion, an Indian single malt whisky. Barley from India and Scotland are combined and aged in oak barrels to create this unique spirit. Whiskey’s flavour profile is deep and varied, with hints of honey, vanilla, and spices. It’s a terrific whisky for enjoying neat or in cocktails, and it’s bottled at a respectable 50% ABV.

Price: INR 5000 for 750mL

Where to buy: https://www.gotoliquorstore.com/b/spirits/amrut/3937

2. Paul John Brilliance

A second Indian single malt whisky gaining acclaim is Paul John Brilliance. This whisky is produced from Indian barley and aged in American white oak barrels. Flavors of honey, vanilla, and a touch of smoke combine to create a whisky that is both silky and decadent. It’s a superb whisky whether you take it neat or with a little water, as it’s bottled at 46% alcohol by volume (ABV).

Price: INR 3000 to 4000 for 750mL

Where to buy: https://pauljohnwhisky.com/en/singlemalt/brilliance

3. Glenfiddich 12

Whisky connoisseurs all over the world agree that Glenfiddich 12 is the best of the classic single malts. It takes 12 years to age in oak casks and is produced in Scotland. The whisky is delicious and smooth, with hints of apple and pear and a hint of vanilla. It’s a fantastic whisky for sipping neat or in cocktails, and it’s bottled at a moderate 40% alcohol by volume.

Price: INR 4500 to 5500 for 750mL

Where to buy: https://liquorgenie.in/product/glenfiddich-special-edition-12-yrs-single-malt-whisky-700-ml/

4. Macallan 12

Like many other famous single malts, Macallan 12 is highly regarded by connoisseurs. Scotch whisky spends 12 years ageing in sherry casks before hitting shelves. Complex flavours of dried fruit, spice, and oak can be detected in this whisky. It’s a fine whisky for sipping and enjoying with decadent sweets, and it clocks in at 43% alcohol by volume (ABV).

Price- INR 5000 for 750mL

Where to buy: https://www.themacallan.com/en/shop

5. Glenlivet 12

Glenlivet 12 is a pleasant and easy-drinking single malt whisky that is suitable for folks who are new to whisky. It takes 12 years to age in oak casks and is produced in Scotland. Apple, pear, and vanilla all come through in the whisky, giving it a mild and pleasant flavour. It is bottled at 40% ABV and is a wonderful whisky for both sipping and mixing.

Price: INR 3500 to 5500 for 750mL

Where to buy: https://delhidutyfree.co.in/default/the-glenlivet-12yo-can.html

6. Aberlour 12

The rich, fruity flavour of Aberlour 12 sets it apart as a top-tier single malt whisky. It takes 12 years to age in sherry casks and is produced in Scotland. Flavors of dried fruit, spice, oak, and a touch of chocolate emerge in the glass. It’s a superb whisky whether you choose to drink it neat or with a little water added to it (it’s bottled at 40% ABV).

Price: INR 8500 to 9000 for 750mL

Where to buy: https://delhidutyfree.co.in/aberlour-12-yo-double-cask.html

7. Lagavulin 16

Smoky and peaty flavours characterize Lagavulin 16, a single malt whisky. This scotch is manufactured in Scotland and aged for 16 years in oak barrels. Peat smoke, seaweed, and iodine come through in the whisky, and there’s a touch of sweetness in the end. It’s a fine whisky for fans of smokey and peaty tastes, and it clocks in at 43% alcohol by volume.

Price: INR 16000 for 750mL

Where to buy: https://liquorgenie.in/product/lagavulin-16-yrs-ultra-premium-whisky-750-ml/

8. Laphroaig 10

The Islay region of Scotland produces this famous single malt whisky, renowned for its smokey and peaty flavour profile. The seaweed, iodine, and smoke flavours in Laphroaig 10 make it a strong and powerful whisky. It has a deep and nuanced flavour thanks to at least ten years of ageing in oak barrels. Whisky drinkers who adore intense flavours will adore this scotch. If you know someone in India who enjoys whisky and appreciates a singular flavour profile, you can give them a bottle of Laphroaig 10.

Price: INR 9000 for 750mL

Where to buy: https://www.wine-searcher.com/find/laphroaig+ten+old+single+malt+scotch+whisky+islay+scotland/1/india

It can be difficult to choose which is the greatest single malt whisky to purchase or give as a gift in India. But, the following selections are guaranteed to please even the most discerning whisky connoisseurs. A wide variety of scents and tastes are available. These whiskies are great options whether you’re in the mood for something robust and smoky or something more subtle and easy to sip.

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History of Shawarma Kebab, a culinary journey of diverse flavors across the globe

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Shawarma kebab is a popular street food that has become a favorite of many foodies worldwide. It is a Middle Eastern dish that has evolved over the years and has taken on different forms in various parts of the world. Shawarma kebab is said to have originated in Turkey in the 18th century during the Ottoman Empire. It was initially made using lamb, but chicken and beef have become more popular choices over the years. The meat is marinated in a blend of spices and cooked on a vertical spit, rotating slowly over a fire. 

The popularity of shawarma kebab quickly spread across the Middle East, and many countries adopted it in the region. Each country added its unique twist to the dish, creating different varieties and flavor profiles. In Lebanon, shawarma is often served with pickled vegetables, while in Syria, it is filled with garlic sauce. In Egypt, shawarma is made with spiced beef; in Iran, lamb or chicken is served with yogurt and vegetables. As shawarma kebab continued to gain popularity, it began to spread to other parts of the world. In the 20th century, it made its way to Europe, where it was introduced in cities like Berlin and Paris. 

Today, shawarma kebab is a popular street food in many European cities. It is often served in wraps or pita bread with various sauces and toppings. Shawarma kebabs have become a staple in many Middle Eastern and Mediterranean restaurants in the United States. It is often served as a platter with rice and salad or as a sandwich with hummus and tzatziki sauce. 

Shawarma kebabs have also become a popular food truck item in many cities nationwide. From its humble origins in Turkey to becoming a popular street food worldwide, shawarma kebab has come a long way. Its journey has been shaped by the cultural influences of the regions where it has been adopted, resulting in a diverse range of flavors and styles. It continues to be a beloved dish that brings people together and satisfies their taste buds. Shawarma kebab can be used in various recipes, making it a versatile ingredient in the kitchen. 

One recipe that incorporates shawarma kebab is a shawarma wrap. You will need pita bread, shawarma kebab, hummus, tzatziki sauce, and vegetables like lettuce and tomatoes to make this wrap. Warm the pita bread, add the shawarma kebab, and top it with hummus, tzatziki sauce, and vegetables. Another recipe is a shawarma rice bowl. To make this dish, you will need cooked rice, shawarma kebab, grilled vegetables like bell peppers and onions, and a sauce of your choice. Layer the rice, shawarma kebab, and grilled vegetables in a bowl, and drizzle with your favorite sauce.

Shawarma kebab is a dish that has evolved and has become a beloved street food worldwide. Cultural influences have shaped its journey, resulting in a diverse range of flavors and styles. Whether you’re enjoying it in a wrap or a rice bowl, shawarma kebab is a versatile ingredient that can be used in various recipes.

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Sugar vs Jaggery: Which is Better for Your Health?

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When it comes to sweeteners, many people often find themselves caught in a dilemma between sugar and jaggery. Both of these sweeteners are used extensively in Indian cuisine, but which one is better for your health?

Sugar is a simple carbohydrate that is extracted from sugarcane or sugar beets. It is a highly processed substance that is devoid of any nutritional value. In fact, consuming too much sugar can lead to a host of health problems such as obesity, diabetes, and heart disease. Meanwhile, Jaggery is made from unrefined sugar, which means that it retains many of the natural nutrients found in sugarcane. It is also a good source of antioxidants and minerals like zinc and selenium, which are essential for maintaining a healthy immune system.

What’s best, sugar or jaggery?

One of the biggest advantages of jaggery over sugar is that it has a lower glycemic index. This means that it is metabolized slowly by the body, resulting in a gradual release of energy over a longer period of time. This makes it a better choice for people who are trying to control their blood sugar levels. As well as being a natural remedy, jaggery is also useful in treating a wide range of ailments. Colds coughs and respiratory problems are often treated with it. It is also believed to help with digestion and aid in weight loss.

Check out some recipes that use jaggery instead of sugar!
Jaggery tea

Replace sugar with jaggery to sweeten your tea. Jaggery tea has a rich, earthy flavor and is an excellent way to start your day.

Jaggery rice pudding

Use jaggery instead of sugar to sweeten rice pudding. Jaggery adds a warm, caramel-like flavor to the pudding and is a healthier alternative to sugar.

Jaggery sweetened smoothie

Make a delicious and nutritious smoothie by sweetening it with jaggery. Jaggery adds a unique flavor to smoothies and is a better option than sugar.

Jaggery granola bars

Make your granola bars healthier by using jaggery instead of sugar. Jaggery adds a distinct flavor to the bars and is an excellent alternative for people who want to avoid sugar.

It is important to note that both sugar and jaggery are high in calories and should be consumed in moderation. Excessive consumption of either can lead to weight gain and other health problems. While both sugar and jaggery are sweeteners, jaggery is the healthier option due to its natural properties and lower glycemic index. However, it is important to consume it in moderation and as part of a balanced diet. As with any dietary decision, it’s important to consult with a healthcare professional before making any significant changes.

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Top 5 Foods you Should Add to your Diet Today to lower Cholesterol

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oats

Elevated blood cholesterol levels are associated with an increased risk of developing cardiovascular disease and cerebrovascular accidents. As a result, controlling cholesterol is crucial to staying healthy. Cholesterol levels can be managed in a number of ways, including with medication and by dietary modifications. In this post, we’ll go over five meals that have been shown to reduce cholesterol levels and enhance overall health.

The 5 foods to cut down cholesterol are:

1. Oats

The soluble fibre in oats has been shown to lower “bad” LDL cholesterol in the body. The accumulation of LDL cholesterol in arterial walls is associated with an increased risk of cardiovascular disease, leading to its nickname of “bad” cholesterol. By forming a complex with cholesterol in the digestive tract, soluble fibre is able to flush it out of the body. Oatmeal is a great way to get more fibre into your diet and lower your cholesterol levels, but you can also get these benefits by adding oats to other morning foods like smoothies, pancakes, and muffins.

2. Nuts

Nuts are a fantastic choice for a low-cholesterol snack because they contain healthy fats, fibre, and protein. Eating nuts like almonds, walnuts, and peanuts has been demonstrated to lower “bad” LDL cholesterol. Plant sterols, which are abundant in nuts, may prevent cholesterol from being absorbed in the digestive tract. Nuts are a healthy source of protein, but they should be eaten in moderation because of their high calorie content. You can get all the health benefits from eating a handful of nuts every day without gaining any weight.

3. Vegetables and fruits

Vitamins, minerals, and fibre may all be found in abundance in fresh produce, making it an important part of any diet. They have little calories and can aid in weight maintenance, both of which are important factors in controlling cholesterol levels. Consuming a diet rich in colourful fruits and vegetables has been shown to boost heart health and lower LDL cholesterol levels. Very helpful in lowering cholesterol levels are the following fruits and vegetables:

  • Pectin, a soluble fibre found in abundance in apples, has been shown to lower LDL cholesterol levels.
  • Berries, including blueberries, strawberries, and raspberries, are high in antioxidants, which protect the arterial walls from damage and lower the risk of heart disease.
  • Foods High in Lutein, an Antioxidant That May Lower Heart Disease Risk Leafy greens, like spinach and kale, have high levels of lutein.
  • Avocado: The good fats, fibre, and plant sterols in avocados are beneficial in lowering LDL cholesterol levels.

4. Fatty Fish

Omega-3 fatty acids, found in abundance in fatty fish like salmon, mackerel, and tuna, have been shown to have beneficial effects on inflammation and cardiovascular health. Triglyceride levels, another type of fat that might raise heart disease risk, can be lowered with the help of omega-3 fatty acids. You can improve your health and lower your cholesterol by eating fatty fish twice a week.

5. Legumes

Beans, lentils, and chickpeas are just a few examples of legumes that are high in protein and fibre and include many other beneficial components. In addition to lowering LDL cholesterol, its low saturated-fat content is beneficial. Consuming beans on a regular basis has been demonstrated to lower cholesterol and mitigate the dangers of heart disease. Legumes are a versatile ingredient that may stand in for meat in many dishes.

Controlling cholesterol is essential for staying healthy and warding off degenerative conditions. Increasing your intake of healthy fats and decreasing your intake of harmful trans fats and cholesterol can be accomplished by eating a varied diet.

Oats, nuts, fatty fish, fruits, and vegetables are all delicious and simple to add into a balanced diet. Selecting these meals can help you achieve healthier cholesterol levels and lower your danger of cardiovascular disease and other illnesses.

It is recommended to to talk to your doctor/dietician before making any major changes to your diet or lifestyle, and to include regular physical activity.

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Why Gluten-Free food Is the Secret to Better Sex

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Gluten-free food has been a hot topic in recent years, with many people opting for a gluten-free lifestyle for various reasons. But did you know that going gluten-free could improve your sex life? That’s right, folks, gluten-free food is the secret to better sex! Before we dive into the juicy details, let’s first understand what gluten is. Gluten is a protein found in wheat, barley, and rye, which can cause inflammation and digestive issues in some people. And as we all know, digestive issues can put a damper on even the most amorous of moods.

So, if you want to improve your sex life, it’s time to go gluten-free! Here are some reasons why:

  1. Improved Digestion: Going gluten-free can improve your digestion, which means you’ll feel better and have more energy. When you feel good, you’re more likely to be in the mood for some hanky-panky.
  2. Increased Libido: Gluten-free food can help increase your libido by reducing inflammation and improving blood flow. And let’s face it, nothing gets the juices flowing like a healthy libido.
  3. Better Performance: Going gluten-free can improve your physical performance, which can translate to better performance in the bedroom. Who doesn’t want to be a superstar in bed?
  4. More Energy: Gluten-free food can give you more sustained energy throughout the day, which means you won’t be too tired for some late-night lovin’.

Now, we know what you’re thinking. “But gluten-free food is tasteless and boring!” Now that’s not true! With the right ingredients and recipes, gluten-free food can be just as delicious as its gluten-filled counterparts.

Here are some gluten-free ingredients that can take your meals from bland to grand:

  1. Quinoa: This versatile grain is packed with protein and fiber and can be used in everything from salads to stir-fries.
  2. Almond Flour: This nutty flour is perfect for making gluten-free baked goods and can add a delicious flavor to your meals.
  3. Coconut Milk: This creamy milk can be used in curries, smoothies, and desserts for a rich and tropical flavor.
  4. Buckwheat: Despite its name, buckwheat is gluten-free and can be used in everything from pancakes to soba noodles.

So, there you have it, folks. Going gluten-free could be the secret to better sex. Not only will you feel better, but you’ll also have more sustained energy, increased libido, and better physical performance. And with delicious gluten-free ingredients like quinoa, almond flour, coconut milk, and buckwheat, you won’t have to sacrifice taste for health. So, what are you waiting for? It’s time to get gluten-free and get it on!

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Why this 1700s Cocktail Method is the best to try in the 21st century?

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Cocktails

The cocktail scene is constantly evolving, with new trends and techniques emerging every year. However, sometimes the best methods are the ones that have been around for centuries. One such method is the 1700s-era technique for making milk punch, a creamy, frothy, and flavorful cocktail that has been enjoyed for generations. Here’s why this classic cocktail-making method is worth trying in the 21st century.

Milk Punch

Milk punch is a cocktail that dates back to the 1700s, and it was initially created as a way to preserve milk. The cocktail is made by combining milk, citrus juice, sugar, and spirits such as rum or brandy. The mixture is then left to sit and curdle, after which it is strained multiple times to remove any solids. This process results in a smooth and frothy cocktail with a unique flavor profile.

While milk punch may have fallen out of fashion for a time, it is now experiencing a resurgence in popularity, thanks in part to the craft cocktail movement. Bartenders and mixologists are experimenting with different ingredients and techniques to put their own spin on the classic recipe. One reason milk punch has remained relevant over the centuries is its versatility. It can be made with a variety of spirits, from rum to whiskey to gin, and the addition of different spices and flavors can completely change the profile of the drink. Milk punch also has a creamy texture that sets it apart from other cocktails, making it a great option for those who want something a little different.

Why the 1700s Technique is Still Relevant Today

The 1700s technique for making milk punch is still relevant today because it produces a cocktail that is unique, flavorful, and visually stunning. The curdling process may seem strange, but it actually serves a purpose. When the milk curdles, it separates into curds and whey, with the whey serving as a natural emulsifier that helps to create the frothy texture of the cocktail. The curdling process allows for the flavors of the ingredients to meld together in a way that is difficult to replicate with other methods. The mixture of milk, citrus, sugar, and spirits creates a flavor profile that is both sweet and tart, with the richness of the milk balancing out the acidity of the citrus.

How to Make Milk Punch Using the 1700s Method

To make milk punch using the 1700s method, start by combining equal parts of milk and citrus juice in a large container. Add sugar and spirits to taste, and then stir to combine. Allow the mixture to sit for several hours, or even overnight until the milk has curdled. Next, strain the mixture through cheesecloth or a fine mesh strainer to remove any solids. Repeat this process several times until the cocktail is smooth and frothy. Finally, serve the milk punch over ice, garnished with a sprinkle of nutmeg or cinnamon.

While there may be countless cocktail trends and techniques that come and go, the 1700s method for making milk punch is a timeless classic that is worth revisiting. Whether you’re a fan of creamy cocktails or just looking to try something new, give this historic technique a try and see why it has stood the test of time.

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How AI could bring the dishes from world’s great chefs to your doorstep?

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As technology continues to evolve, so do our dining experiences. With the help of AI, we may soon have access to the culinary creations of some of the world’s most renowned chefs, right from the comfort of our homes. Artificial intelligence has the potential to revolutionize the way we eat. 

From personalized meal plans to virtual menus, AI can create an entirely new dining experience. One of the most exciting prospects of AI in the food industry is the ability to recreate dishes from famous chefs. Imagine enjoying a dish from a Michelin-starred restaurant without ever having to leave your house.

AI-powered robots are already being used in the food industry to perform tasks such as chopping vegetables and preparing sauces. However, the next step is to use this technology to analyze and replicate the flavors and textures of various dishes. By scanning and mapping the molecular composition of a dish, AI can learn to recreate it with astonishing accuracy. This technology could have a massive impact on the restaurant industry. With the rise of delivery services and meal kit subscriptions, more and more people are opting to eat at home. 

However, this doesn’t mean they want to sacrifice the quality of their meals. By partnering with AI companies, restaurants could offer their dishes to customers nationwide without having to open additional physical locations. This not only expands their customer base but also generates more revenue.

Furthermore, this technology could also provide a platform for up-and-coming chefs to showcase their talents. With the help of AI, they can create and refine their dishes without having to worry about the cost of physical restaurant space. This could democratize the culinary world and bring fresh, innovative dishes to the masses. However, there are still challenges that need to be addressed before AI can truly revolutionize the food industry. One major hurdle is the cost of the technology. The equipment needed to scan and replicate dishes is expensive and not widely available.

Additionally, the ethical implications of AI-created food must be considered. Some may argue that the human element is essential in the creation of dishes and that relying solely on technology takes away from the artistry and craftsmanship of cooking.

Despite these challenges, the potential benefits of AI in the food industry are immense. The ability to recreate dishes from famous chefs and up-and-coming talent could transform the way we eat. With the rise of delivery services and meal kit subscriptions, the demand for high-quality, restaurant-grade meals at home is greater than ever. By partnering with AI companies, restaurants, and chefs can meet this demand and expand their reach without having to sacrifice the quality of their dishes.

AI has the potential to revolutionize the food industry and bring the culinary creations of some of the world’s greatest chefs to our doorsteps. By utilizing this technology, restaurants can expand their customer base and generate more revenue, while up-and-coming chefs can showcase their talents without having to worry about the cost of physical restaurant space. While there are challenges that need to be addressed, the potential benefits are too great to ignore. With AI, the possibilities for the future of food are endless.

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Happilo Founder Vikas D Nahar to be a ‘guest shark’ on Shark Tank India for a Special Episode

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The upcoming season finale of Shark Tank India, titled “Gateway to Shark Tank India 2,” is a special digital-only episode that will provide a platform for a limited group of aspiring entrepreneurs to pitch their business concepts to a panel of renowned entrepreneurs, also known as “sharks.” The show has gained immense popularity worldwide and has inspired several entrepreneurs to present their ideas to investors and turn their dreams into reality.

One of the guest sharks in the upcoming episode is Vikas D. Nahar, the founder and CEO of Happilo. Nahar’s entrepreneurial journey began after completing his Bachelor of Computer Application degree from Bangalore University in 2005. He worked for the Jain Group before pursuing his MBA from Symbiosis Centre for Management and Human Resource Development (SCHMRD), Pune.

In his debut video, the businessman shared that he faced rejection 20 times before finally succeeding. He highlighted the importance of taking a chance and having faith in one’s instincts.

He said , “I always listen to my heart”.

In 2017, Nahar founded Happilo, a company that sells nutritious snack foods and has become an industry leader in the dry-fruit and nuts category. Happilo has a revenue run-rate of Rs 500 crore and has established a strong presence in both retail outlets and e-commerce across the nation. Nahar’s accomplishments also include winning the Times 40 under 40 award, which recognizes young achievers under the age of 40.

Apart from Nahar, the upcoming episode of Gateway to Shark Tank India 2 will feature other renowned entrepreneurs, including Aman Gupta (boAt), Namita Thapar (EmCure), Vineeta Singh (Sugar), and Amit Jain (CarDekho). However, Peyush Bansal (Lenskart) and Anupam Mittal (Shaadi.com) will not be present at the event.

The special episode will be available for streaming on SonyLIV, an Indian video streaming service that offers a variety of shows and movies across multiple languages. The show has already gained significant attention, and viewers are eagerly awaiting the opportunity to watch the episode and learn from the experiences and insights of the guest sharks.

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Summer may effect the Rural Crop Price recovery as Wheat and Other crops start to fall

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wheat

The rural demand in India, which had shown signs of recovery, is under threat again due to falling prices of key crops and unseasonal heat that could harm crops. According to executives working with consumer goods companies, the prices of key crops such as wheat and mustard are expected to decline in the current rabi season, leading to lower yields and returns for farmers. The adverse climatic conditions, including unseasonal heat, are also expected to impact crop production, further exacerbating the situation.

The prices of potatoes and onions have already crashed due to increased production, which is causing concern among farmers in those sectors. For instance, potato prices fell by 30% in January due to higher production in West Bengal and early harvest in Uttar Pradesh, the two states that account for half of India’s potato output. Similarly, farmers from Maharashtra’s onion belt are worried about the drastic fall in onion prices, which will leave them with lower disposable incomes.

Mayank Shah, Senior Category Head at Parle Products, said, “Crops which are currently under cultivation could be impacted, as there could be lower yields if temperatures rise further. This may lead to farmers’ incomes coming under stress, which could again negatively impact rural demand,” and added “As wheat is cultivated in different states of the country, it will be exposed to varying range of temperatures, which the industry is watching closely,”

Pushan Sharma, director – research, CRISIL Market Intelligence and Analytics, said: “We understand that rural consumption is expected to be under pressure if the heat wave pans out and there is severe damage to crops.”

Ajit Navale, general secretary (Maharashtra), All India Kisan Sabha said  “The production cost of onion as per government agencies is Rs 8-9/kg, while the farmers are currently selling at Rs 4.50-6/kg,” 

The consumer goods companies remain optimistic that the climate-related risks will be short-term, but the situation highlights the critical role of rural markets in the overall health of the FMCG sector. Rural markets contribute more than 35% to annual FMCG sales, making them a crucial part of the sector’s growth. However, the demand from the hinterland has slowed down significantly over the last five-six quarters due to the increased cost of staples, packaged food, fuel, and packaging, which have put pressure on household incomes.

The declining prices of wheat are one of the few positives for farmers, as wheat prices had touched record highs in the previous year. The Food Corporation of India (FCI) has begun heavy selling in the market at prices that are closer to the minimum support level of Rs 2,125 per quintal, leading to a downward trend in prices. This move could help alleviate some of the burden on farmers and stimulate demand in the sector.

The rural demand in India is facing significant challenges, including falling prices of key crops and adverse climatic conditions, which could further reduce the income of farmers. While companies remain optimistic, the situation highlights the critical role of rural markets in the FMCG sector’s overall health. The declining prices of wheat offer some hope for farmers, but the sector needs sustained government support to overcome the challenges and ensure sustainable growth.

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