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Dive into summer with cafecouffee’s brazilian lemonade: The cool, creamy paradise you crave!

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cafecouffee

As I scrolled through the reels, my body succumbed to the relentless waves of scorching heat. Beads of sweat trickled down my forehead, and I longed for a refreshing escape from the sweltering summer. And then, like a ray of sunshine amidst the chaos, I stumbled upon an Instagram influencer cafecouffee’s reel that showcased a tantalizing Brazilian lemonade. It had the potential to quench my thirst and cool my body in the most delicious way possible. I couldn’t resist the urge to dive into this citrusy paradise.

With eager anticipation, I clicked on the link attached to the reel, hoping to uncover the secrets of this mouthwatering elixir. As the page loaded, my eyes were greeted by a vibrant collage of images and vivid descriptions, all enticing me to embark on this culinary adventure.

The Brazilian lemonade, contrary to its name, is not made with lemons but with limes. It’s a unique twist that adds a zesty kick to the beverage, elevating it to a whole new level of refreshment. The recipe called for freshly squeezed lime juice, sugar, water, and an unexpected ingredient — sweetened condensed milk. The mere thought of these ingredients blending together made my taste buds tingle with excitement.

Intrigued by the raving reviews in the infamous comment section, I knew I had stumbled upon something extraordinary. People from all walks of life praised the Brazilian lemonade for its ability to transport them to a tropical paradise with each sip. Some lauded its creamy texture, while others marveled at the perfect balance of tanginess and sweetness.

With my newfound inspiration, I couldn’t wait to share this discovery with my family. As the evening approached, and my mom asked if I wanted a hot boost, I couldn’t help but interrupt her with excitement. I passionately explained the allure of the Brazilian lemonade, how it promised to soothe our bodies from the scorching heat, and how it would be a delightful change of pace from the usual hot beverage routine.

My mom’s curiosity piqued, and we embarked on our journey together. The kitchen became our sanctuary, and we meticulously followed the instructions. Squeezing the limes, pouring the condensed milk, and blending it all with ice and water, we marveled at the transformation before our eyes. The pale liquid turned into a vibrant, frothy elixir that beckoned us to take a sip.

As the first droplets of the Brazilian lemonade graced my lips, a wave of coolness washed over my body. The tangy lime danced on my taste buds, harmonizing with the subtle sweetness of the condensed milk. It was a symphony of flavors, a tantalizing fusion that transported me to the sun-kissed beaches of Brazil, even if only for a moment.

With every sip, the Brazilian lemonade revitalized our spirits and offered respite from the sweltering summer. It became our go-to beverage, a refreshing companion during lazy afternoons and warm evenings. The sweet memories we created around this exotic concoction would forever be etched in our hearts.

So, when life gives you limes, don’t settle for ordinary lemonade. Make a Brazilian lemonade, and let its tropical allure whisk you away to a realm of cool breezes and invigorating flavors.

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Hungary to lift price caps on essential food items as inflation decreases

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SnackTeam
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Essential food items (Representative Image))

The Hungarian government has made an official announcement regarding the lifting of price caps on essential food items, effectively bringing an end to the measure that was implemented to address inflation.

During a regular press briefing in Budapest, Gergely Gulyas, the minister in charge of the Prime Minister’s Office, announced that the measure of capping food prices will continue until August 1. However, following that date, the measure will be completely discontinued, as reported by Xinhua news agency.

Justifying the decision, Gulyas cited current forecasts indicating a significant decrease in inflation by August, with rates expected to hover around 15 percent.

Expressing optimism, he conveyed confidence in the ongoing acceleration of this downward trend, anticipating its continuation throughout the autumn months.

This recent development follows Hungary’s decision on April 20 to extend price controls on essential food products until June 30 as part of its efforts to combat inflation and mitigate the impact of the escalating cost of living.

In January of the previous year, the government had initially declared a price freeze on various items, including granulated sugar, wheat flour, sunflower oil, pork thighs, chicken breast, and 2.8 percent milk. This measure was implemented in response to concerns surrounding inflation.

In November 2022, the range of products subjected to price caps was expanded to encompass eggs and potatoes.

As part of its broader objectives, the government aims to accomplish single-digit inflation by the end of this year.

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Air India Express takes in-flight dining to new heights with celebrity chef-curated gourmet delights

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SnackTeam
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Gourmair
The new dining experience aims to encapsulate the rich and diverse culinary traditions of different regions across the country.

Gone are the days of the frugal and complimentary snack box on Air India Express aircraft. The airline has decided to embrace a new era of luxury gourmet dining, both on international and domestic routes, while keeping the prices affordable. Passengers can now indulge in a delightful culinary experience, savoring an exquisite selection of dishes that elevate the onboard dining to new heights. The era of the free snack box has now become a thing of the past, making way for a more refined and satisfying gastronomic journey.

Following the integration of two low-cost subsidiary airlines, Air India Express and AirAsia India, a seamless in-flight experience awaits passengers, complete with a harmonized and diverse menu selection. The airline now proudly presents an extensive range of culinary choices to cater to various dietary preferences and requirements. Passengers can indulge in a plethora of options, including vegetarian, pescetarian, poultry, eggetarian, vegan, Jain, as well as healthy and diabetic-friendly meals. This thoughtful approach ensures that every passenger can enjoy a satisfying and personalized dining experience while soaring through the skies.

According to an airline source, Air India Express has unveiled its latest in-flight offering called ‘Gourmair.’ This new dining experience aims to encapsulate the rich and diverse culinary traditions of different regions across the country. The airline has taken a step forward in enhancing the in-flight experience, acknowledging that the previous snack box fell short in terms of appeal. ‘Gourmair’ presents a variety of exquisite dishes that are designed to tantalize the taste buds of passengers, all while remaining affordable for budget travelers. This upgrade not only ensures an enjoyable dining experience but also showcases the vibrant flavors and cultural heritage of the regions, providing a memorable journey for passengers without straining their wallets.

Gourmair is curated by the acclaimed celebrity master chef, Kirti Bhoutika, known for her impressive victory on MasterChef India Season 5. This exquisite dining offering proudly showcases a delightful fusion of MasterChef specials, delectable light bites, innovative desserts, and a tantalizing selection of global and regional favorites, designed to tantalize the taste buds of our esteemed passengers. From traditional delicacies like idlis, medu vada, and upma to enticing creations such as masala omelette with chicken sausages and hash brownies, or the MasterChef’s special vegan moilee curry with coconut rice, each dish is served piping hot at high altitudes, ensuring an extraordinary dining experience throughout your journey with us.

The airline has partnered with flight kitchens such as TajSATS, Casino, and Lulu in 16 cities across India, including Kochi, Thiruvananthapuram, Kozhikode, Kannur, Mangaluru, Chennai, Trichy, Goa, Amritsar, as well as overseas locations like Dubai, Sharjah, and Singapore. These flight kitchens will prepare meals based on orders and deliver them to the respective airports. Passengers have the option to pre-book their in-flight meals up to 24 hours before departure for international flights and up to 12 hours before departure for domestic flights.

According to an airline source, the in-flight menu stands out due to its affordable pricing, with a range of dishes priced between INR 300 and INR 600.

However, the removal of free snack boxes from Air India Express flights has sparked discontent among a specific group of passengers, who consider it to be a consequence of the airline’s privatization.

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Suresh Raina ventures into culinary world with opening of Raina Indian Restaurant in Amsterdam

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SnackTeam
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Suresh Raina
Suresh Raina

Suresh Raina, the ex-Indian cricketer, made an exciting announcement on Friday, revealing his venture into the culinary world with the opening of his very own restaurant situated in Amsterdam.

Taking to Twitter, Raina expressed how people have witnessed his love for food and his thrilling culinary adventures over the years.

“…now, I am on a mission to bring the most authentic and genuine flavours from different parts of India straight to Europe’s heart,” he said.

“Join me on this extraordinary gastronomic journey as we embark on a flavoursome adventure together. Stay tuned for tantalizing updates, sneak peeks of our mouthwatering creations, and the grand unveiling of Raina Indian Restaurant!,” the former Chennai Super Kings star said.

Raina took the opportunity to unveil his new restaurant in Amsterdam, sharing captivating images with his followers. Among the snapshots, one showcased Raina’s culinary prowess as he expertly cooked a delectable dish. Another photo captured him alongside the dedicated restaurant staff, forming a cohesive team ready to provide an exceptional dining experience.

In a press statement shared by journalist Aditya Raj Kaul on Twitter, Suresh Raina expressed his enthusiastic anticipation regarding his latest venture. He conveyed his deep-rooted passion for both cricket and food, emphasizing the realization of a long-held dream: the opening of Raina Indian Restaurant. Raina eagerly shared his vision of this culinary endeavor, envisioning a platform where the rich and varied flavors of India could be presented to individuals from all walks of life, thereby making his dream a reality.

According to the statement, the menu of Raina Indian Restaurant presents a mouthwatering assortment of dishes that draw inspiration from India’s opulent culinary legacy. Spanning across the diverse regions of North, South, East, and West, the menu offers a tantalizing array of flavors that celebrate the rich and vibrant gastronomic heritage of the country.

Raina Indian Restaurant welcomes patrons for both lunch and dinner, catering to their dining needs throughout the day. The establishment offers a dedicated takeaway section, perfect for those seeking a quick and convenient meal on-the-go. Additionally, for those desiring a more refined and elevated dining experience, the restaurant boasts a fine dining section where guests can indulge in an exquisite culinary journey.

As per the statement, Raina Indian Restaurant is commemorating its grand opening by extending special promotions and discounts that will be available throughout the entire month. This exciting offer allows guests to partake in the festivities while enjoying the delectable flavors and exceptional dining experience the restaurant has to offer.

Last year, Suresh Raina made a significant announcement by retiring from all formats of cricket. Despite bidding farewell to the field, he continues to remain highly engaged on social media platforms. This year, he also showcased his expertise as a member of the IPL commentary team.

Following MS Dhoni’s decision to retire, Raina also bid farewell to international cricket in August 2020. Taking inspiration from his former teammate, Raina chose to hang up his boots and conclude his illustrious career at the same time.

The elegant left-handed player graced every season of the Indian Premier League from 2008 to 2021, with the exception of 2020 when he made a triumphant return to India from the UAE, where the IPL had been relocated due to the Covid pandemic.

Raina boasts an impressive record of participating in 205 IPL matches, accumulating over 5500 runs, which also features an unbeaten century.

Additionally, he showcased his skills by representing Gujarat Lions in the IPL and donned the colors of Uttar Pradesh in various domestic tournaments.

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FMCG giants remain optimistic about rural demand, brush off concerns of El Nino impact

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(Representative Image)

According to top executives of consumer goods companies, the resurgence of rural demand is not solely reliant on the influence of El Nino on the monsoon. Various other factors, including a decline in inflation, increased government expenditure on the agriculture sector, and enhanced direct distribution methods, will sustain the momentum of rural recovery.

“There is no immediate impact of El Nino on rural demand,” said Mohit Malhotra, Chief Executive of Dabur India. “Rural demand, for us, has already started showing a recovery, and with inflation softening, we expect rural recovery to gain momentum in the coming quarters.”

El Nino is a phenomenon that occurs irregularly every 2-7 years, resulting in an abnormal warming of ocean surface waters. This climatic event has a detrimental effect on India’s rural economy as it leads to the suppression of monsoon rainfall, which is crucial for agricultural productivity and the overall well-being of rural communities.

El Nino is underway in the Pacific after a gap of seven years, and there are fears that it could cause a rainfall deficiency this monsoon season.

Certain experts have raised concerns regarding the potential impact of El Nino on the rural recovery, which had begun to exhibit signs of improvement in the January-March quarter following six consecutive quarters of decline. According to a report by BNP Paribas, a delay in the monsoon’s progress in specific regions of the country could potentially affect consumer demand in rural areas.

Contrary to that, executives from FMCG companies hold a different perspective, asserting that numerous factors are contributing to the growth in rural areas.

“There are many positive factors at play like lower food inflation, low base, higher agri spending and minimum support prices…it is too early to conclude that El Nino will impact FMCG rural recovery,” said Saugata Gupta, Managing Director of edible oils and personal care products maker Marico.

The significance of rural demand cannot be overstated for packaged goods companies, considering that rural markets account for nearly half of the annual sales for most of these firms.

Dabur, Parle Products, and Nestle India have expressed their commitment to expanding their presence in rural areas, emphasizing that this strategy will consistently drive their sales growth.

“Our direct distribution of outlets in rural markets has gone up by at least 10-15%; that is showing results and we expect the momentum to continue, despite the El Nino factor which is being talked about,” said Mayank Shah, senior category head at biscuit maker Parle Products.

During its recent earnings call following the March quarter results, Nestle India announced its ongoing efforts to expand its rural coverage. The company, known for popular brands such as Maggi noodles and KitKat chocolate, revealed that it had expanded its direct distribution to 1.5 million outlets and its overall distribution network to 5.1 million outlets last year.

A direct distribution channel refers to a method employed by companies to deliver their products directly to retail channels, bypassing the involvement of multiple intermediaries.

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Starbucks to open sustainability learning and innovation lab in Costa Rica

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SnackTeam
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Starbucks
Starbucks

Starbucks, the popular café chain, has announced its intention to establish a state-of-the-art sustainability learning and innovation lab at Hacienda Alsacia. Situated in Costa Rica, Hacienda Alsacia serves as Starbucks’ worldwide agronomy headquarters, dedicated to research and development endeavors.

Designed as a central hub, the forthcoming lab will act as a focal point for Starbucks partners (employees), students, researchers, and industry leaders. It aims to provide diverse learning avenues, both through practical engagement and virtual resources. The lab’s primary focus will revolve around fostering innovation and facilitating the expansion of sustainable solutions for critical global concerns. These encompass a wide range of environmental and social challenges, such as climate adaptation and agricultural economics.

Laxman Narasimhan, CEO, Starbucks, said, “This is an opportunity for us to advance Starbucks environmental promise to give more than we take and our farmer promise to ensure the future of coffee for all. We know we cannot do this important work alone, and the possibilities in front of us to scale solutions, partner with thought leaders and serve as a global hub for innovation are limitless.”

Beginning in the upcoming autumn semester, the laboratory will introduce its initial set of educational programs exclusively available to a chosen group of Arizona State University (ASU) students and Starbucks partners. This inaugural phase will make use of ASU’s cutting-edge educational technology and exceptional faculty to enhance the overall student learning journey. It will incorporate study abroad options connected to ASU’s existing degree programs, such as Sustainability, Sustainable Food Systems, Global Agribusiness, Environmental and Resource Management, and various others. The physical establishment of the Starbucks lab is projected to take place within the next three years.

“This is an exciting new chapter in our nearly decade-long partnership with Starbucks. The new sustainability learning and innovation lab will expand on our collaboration together, working closely to tackle critical challenges with a collective commitment to seek new and sustainable approaches that impact global communities,” added said Arizona State University President Michael Crow.

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Bikano targets impressive 20% growth in bhujia category with new “Magic Bhujia” flavor

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Bikano Magic Bhujia
Bikano Magic Bhujia

Bikano, a well-known brand in India for snacks and packaged food, has recently unveiled an exciting addition to its product line-up: “Magic Bhujia.” This new flavor aims to meet the increasing demands of customers while expanding the range of offerings. Magic Bhujia offers a unique blend of spices that sets it apart. It will be available in three different pack sizes: 18g, 38g, and 200g, priced at INR 5, INR 10, and INR 59, respectively. With this new flavor, Bikano aims to provide a delightful snacking experience to its valued consumers.

According to agency reports, the salty snacks market in India is currently valued at 47,000 crores and is expected to witness a compound annual growth rate (CAGR) of 10% from 2023 to 2028. This rapid expansion signifies the flourishing state of the snack industry in the country. Capitalizing on this upward trend, Bikano plans to capitalize on the growing demand and achieve a significant 20% growth in the Bhujia category. The introduction of their latest offering, the “Magic Bhujia” flavor, is strategically aimed at attaining this growth target. By tapping into the market potential and catering to evolving consumer preferences, Bikano aims to strengthen its position in the competitive snack industry.

Manish Aggarwal, Director, Bikano, Bikanervala Foods, said, “Bhujia is a highly popular snack in India due to its crispy, crunchy, and delicious texture, making it a favourite among customers. For Indians, bhujia is not just a snack but a food mood and a top contender in the Indian namkeen category. Bikano understands and values the love for bhujias, which is why we have introduced a new and unique flavor to meet the changing demands of customers and provide them with a unique taste experience. This new product launch represents Bikano’s commitment to innovation, even in a seemingly basic product like bhujia.”

With the launch of its new product, Bikano has shifted its primary focus towards the North Indian market. The company aims to cater specifically to individuals aged between 15 and 35 years. By targeting this demographic, Bikano seeks to tap into the preferences and snacking habits of young consumers in the region. This strategic approach allows Bikano to tailor its marketing efforts and product offerings to meet the needs and preferences of the target audience, thereby maximizing its market penetration and potential for growth in the North Indian market.

“Bikano aims to establish a new category within the salty snacks industry with the launch of “Magic Bhujia.” The company is confident that this new product will be well-received by consumers and will be a significant step towards achieving its goal of becoming a leader in the salty snacks business. After the successful domestic launch of “Magic Bhujia,” Bikano plans to expand internationally with this product. The company intends to utilize all available marketing channels, including ATL, BTL, and digital platforms, to ensure its seamless presence and capture a significant share of the market,” said Kush Aggarwal, Head of Department – Marketing, Bikano.

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US burger chain Five Guys to make highly anticipated debut in South Korea on June 26

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Five Guys, the renowned American burger chain, has garnered significant attention in South Korea due to its exceptional service and competitive prices. Anticipation has been building even before its official arrival in the country, and now, the much-awaited launch is set to take place next week.

Established in Virginia back in 1986, the franchise has rapidly expanded its presence and currently operates approximately 1,800 stores across 23 countries, including the United Kingdom, France, and Germany. South Korea marks the company’s sixth venture into the Asian market, following its successful establishments in Hong Kong, Singapore, China, Malaysia, and Macau.

On Thursday, FG Korea, a subsidiary of Hanwha Galleria Department Store, conducted a press conference to announce the upcoming opening of the inaugural Five Guys store in Seoul’s Seocho District on June 26. Situated along Gangnam-daero Road, between the Gangnam and Sinnonhyeon subway stations, the branch occupies a spacious area of 588 square meters spread across two floors.

FG Korea has made dedicated efforts to identify farms across South Korea that cultivate potatoes capable of delivering the same exquisite taste as fries made with russet potatoes, which happen to be the prominent variety in the United States.

“Even Five Guys headquarters in the US said it wouldn’t be able to enter Korea unless potato quality was guaranteed,” FG Korea CEO Oh Min-woo said.

In South Korea, Five Guys will maintain the same level of food quality as its American counterparts, without introducing any localized items specifically tailored for the domestic market. The focus will be on delivering the authentic Five Guys experience that customers have come to expect worldwide.

The reason behind this decision is that the franchise believes there is no requirement for additional choices, as customers have the ability to create 250,000 unique combinations by directly customizing their ingredients. Similar to the United States, Five Guys will continue to offer unlimited peanuts free of charge, which is a major draw for many of its loyal fans.

Five Guys in South Korea will also offer prices that are lower compared to its international counterparts. FG Korea has stated that prices will be approximately 13% lower than in the United States and 17% lower than in Hong Kong, where the stores are directly managed by the US headquarters. In South Korea, a regular hamburger will be priced at 13,400 won ($10.3), and regular fries will be available for 8,900 won.

FG Korea has outlined its ambitious plans to establish more than 15 branches across the country within a span of five years.

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Swiggy capitalizes on growing late-night food demand, expands delivery options

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SnackTeam
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Swiggy (Representative Image)

According to Swiggy, a popular food delivery app, the trend of late-night binging is experiencing a significant increase. The company reported a notable surge of 23 percent in orders for burgers, pizza, and biryani after 11 pm.

Driven primarily by tier-1 cities, where students and young individuals relocate for academic and professional reasons, late-night orders for burgers, pizza, and biryani on Swiggy have become a significant portion, accounting for 8.5 percent of all food orders.

Swiggy’s CEO, Rohit Kapoor, has revealed the company’s strategy to leverage this trend by expanding their late-night delivery offerings across cities, thereby increasing the options available to consumers. This move aims to capitalize on the growing demand and further enhance Swiggy’s position in the market.

According to him, the key to fostering growth for major startups like Swiggy lies in recognizing consumer demands and generating additional applications similar to this one.

“Just adding cities will not help. We have already attained a scale. Now, we will have to bring different use cases to the table, add different kind of services. Today, we are still very basic. Going deeper into existing cities will be key,” Kapoor said.

Similarly, being able to effectively tap into the demand for early morning food delivery is another big opportunity.

“I find the early morning rush in households to be very fascinating. 8-9am is a high-tension hour. Our aim will be to solve food problem in this case in a meaningful way,” Kapoor said, adding that he was once surprised to see a consumer ordering chole bhature on the app at an odd hour like 6am.

The total addressable market, as Kapoor points out, has opened up significantly post-Covid and the behavioural shift is here to stay.

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Online platforms gain ground as Indian consumers shift to buying fresh greens online, Otipy survey shows

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SnackTeam
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Online food delivery
(Representative Image)

Otipy, an agritech startup that specializes in providing fresh fruits and vegetables, has conducted a survey shedding light on a significant trend towards online platforms. The survey findings indicate that a majority of respondents, specifically 71.12%, expressed a preference for online shopping. This highlights the growing importance of delivering seamless and efficient online experiences to effectively cater to their evolving needs.

The survey offered valuable insights into consumer shopping habits and preferences, specifically concerning fresh fruits and vegetables. The results indicate a robust inclination towards online platforms, underscoring the rising popularity and convenience of online shopping in this particular category.

The survey highlights a remarkable shift in the purchasing behavior of fresh produce, as an astonishing 78.21% of respondents express a preference for online platforms over brick-and-mortar stores. It unveils that the popularity of online grocery shopping stems from more than just convenience. Notably, a striking 43.90% of participants believe that online platforms offer superior quality fresh produce compared to traditional stores. This result emphasizes the increasing trust placed in online sellers who prioritize delivering high-quality products to their valued customers.

Furthermore, the survey sheds light on the increasing demand for healthier and sustainable options, as 43.12% of participants opt for organic or hydroponic fruits and vegetables. Additionally, 51.30% of respondents consider certification and traceability as highly important, indicating the significance of providing transparent information about the origin and quality of organic and hydroponic products.

In terms of affordability, the survey reveals a relatively balanced preference between online and offline shopping, with 49.78% of people opting for online platforms and 50.22% choosing offline modes. Accurate weight measurement emerged as a critical factor for customers, with 29.44% trusting online platforms, 20.26% preferring offline stores, and 50.30% believing both options provide accurate weight measurements.

The survey indicates diverse preferences in online shopping, with 63.85% of participants choosing early morning delivery services such as Otipy, Bigbasket, and Country Delight, while 36.15% prefer platforms like Blinkit, Zepto, and Insta Mart that provide 15-30 minutes delivery. This disparity emphasizes the consumers’ inclination to wait for superior product quality, as they prioritize platforms that focus on delivering fresh and high-quality produce rather than instant delivery.

Varun Khurana, Founder and CEO of Otipy said “The survey has provided us with invaluable insights into the shopping habits and preferences of consumers. We are pleased to see the strong preference for online platforms, which validates the convenience and time-saving benefits online platforms offer. Moreover, the findings emphasize the importance of quality and accurate weight measurement in the online grocery shopping experience. We will continue to leverage these insights to enhance our offerings and ensure we meet the evolving needs of our valued customers.”

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