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Nestlé Takes on Weight-Loss Market with New GLP-1 Boosting Protein Shots

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Nestlé is introducing a new product in the U.S. aimed at helping people control their appetite, particularly those working to lose weight. 

The new protein shots, which are part of the company’s expanding presence in the weight-loss market, are designed to suppress hunger naturally, offering an alternative to popular weight-loss medications.

Boost Pre-Meal Hunger Support Shots are Super Innovative 

The shots, called Boost Pre-Meal Hunger Support, contain 10 grams of whey protein, and are intended to be consumed up to 30 minutes before a meal. They target the same appetite-regulating mechanism as certain prescription weight-loss drugs, such as Novo Nordisk’s Wegovy and Eli Lilly’s Zepbound, though in a much milder form. 

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These drugs mimic a natural hormone called GLP-1, which reduces appetite by promoting feelings of fullness. Nestlé’s drink is formulated to boost this GLP-1 response, which may help curb hunger without the use of pharmaceutical injections.

New Product Offers Fascinating Benefits 

According to Stefan Palzer, Nestlé’s chief technology officer, the product helps trigger the body’s natural GLP-1 response, making it easier for consumers to manage hunger before meals. The shots are priced at $10.99 for a pack of four and are available for purchase on Amazon and in some CVS stores.

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While the shots are marketed as a tool to enhance satiety, experts are cautious about their long-term impact. Lora Heisler, a human nutrition expert, noted that while the protein shots might stimulate the release of GLP-1, the same effect could potentially be achieved by drinking a glass of milk, suggesting the overall efficacy may be limited.

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