Deconstruct, a science-based skincare brand, has launched a unique “Skincare Internship” campaign to encourage skincare beginners to explore and try skincare routines comfortably.
Campaign to promote skincare routine
The internship is open to all individuals over 18, regardless of their prior skincare knowledge. The mission is to break down the barriers that make skincare feel overwhelming and promote it as a daily habit.
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Deconstruct’s commitment to empowering everyone to embark on their skincare journey is the foundation of this groundbreaking campaign. The program also encourages participants to develop healthier relationships with their skin by embracing consistent skincare routines. True to its values, Deconstruct’s internship is inclusive, reserving 50% of the spots for male participants, challenging the long-standing perception that skincare is exclusively for women.
Removing the hesitation of starting a skincare journey – CEO, Deconstruct
“Skincare is for anyone with skin. This opportunity invites everyone, especially beginners and newbies, to have healthier and deeper relationships with their skin. At Deconstruct, we create highly effective yet gentle products that ease the journey of skincare beginners. Through the campaign, we are removing the hesitation of starting a skincare journey with high-performance products that do not irritate,” shared Malini Adapureddy, Founder & CEO of Deconstruct.
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Notably, the internship will be a 30-60 day experience focused entirely on skincare, guided by dedicated skincare coaches and industry-renowned dermatologists. The selected interns will enjoy enticing rewards, including a stipend of INR 1 lakh, product hampers, social media features, and opportunities for pre-placement interviews in brand marketing. Applications for the internship are now open, featuring a thorough three-stage selection process.
