India’s food services market is on track to reach $120–125 billion by 2030, powered by a wave of digital adoption and the formalization of the sector, according to a joint report by Swiggy and management consultancy Kearney. Analysts say the organized segment is now expanding at nearly twice the pace of the unorganized market, underscoring a structural shift in consumer behaviour and supply chains.
A standout trend driving growth is ultra-fast fulfillment, commonly referred to as Q-Commerce. Swiggy’s Bolt service, which promises delivery within 10 minutes, has seen a marked rise in order volumes and higher monthly retention among consumers, reflecting a growing expectation for speed and convenience in food delivery. Affordability remains a critical factor, with consumers seeking value in traditional favourites such as Indian thalis, biryanis, and comfort meals, even as they experiment with global cuisines. Korean food, for instance, has registered a 17-fold increase in consumer interest over recent months, alongside hyper-regional Indian dishes capturing niche but expanding audiences.
The growth trajectory is no longer confined to metropolitan cities. Tier-2 markets are emerging as key drivers, with Gen Z and younger millennial cohorts increasingly demanding innovative, digital-first experiences. Restaurants and food brands are responding with menu diversification, strategic packaging innovations, and tech-enabled ordering channels to meet these evolving expectations.
Experts note that the success of food brands over the next decade will depend on their ability to navigate this dual demand for value and premiumization. Companies that combine regional authenticity, affordability, and experiential offerings with digital efficiency are best positioned to capture market share in an increasingly competitive landscape.
With digital adoption accelerating and consumer tastes evolving rapidly, India’s food ecosystem is set to become a $125 billion opportunity by the end of the decade, offering significant growth for brands that understand both regional and urban appetites.
