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Sip Sip Hooray! Blue Tokai Reaches ₹400 Crore in Annual Revenue

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Blue Tokai Coffee Roasters has reached a significant milestone, achieving ₹400 crore in Annual Recurring Revenue (ARR).

Over the past three years, the company has focused on quality and customer satisfaction, leading to steady revenue growth. In the last 18 months, Blue Tokai expanded its retail operations by opening 70 new stores across eight cities, increasing its nationwide visibility and accessibility to premium coffee products.

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Despite industry challenges in attracting customers to physical stores, Blue Tokai recorded steady double-digit growth in same-store sales, driven by improved customer engagement and in-store experiences. The company’s focus on operational efficiency has led to positive monthly EBITDA, demonstrating effective cost management alongside scalable growth.

Diversifying beyond its cafes, Blue Tokai has grown its product portfolio to include artisanal coffee blends, ready-to-drink beverages, and products from Suchali’s Artisan Bakery. Its packaged goods segment continues to show consistent month-on-month growth, strengthening its position in India’s retail market.

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In support of its growth, Blue Tokai has hired 800 new employees over the past 12–14 months to ensure efficient operations and improved customer service. Since its founding in 2013, the company has maintained a direct sourcing model from Indian coffee farmers, promoting a transparent supply chain and sustainable practices.

Looking ahead, Blue Tokai plans to launch Experience Centers to offer customers an immersive view into Indian coffee production—from farm to cup—highlighting the craft and heritage behind the brand.

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